Why Businesses Need a Digital Asset Management (DAM) Tool
Rob Turner

The type of content a business puts out there can make the difference between being just another brand and standing out in the crowd. However, it takes lots of quality creative work such as photography, graphics design, video, and web content to set yourself apart from the competition.

Managing and organizing these creative works can be a challenge for most businesses as they scale. That’s why companies seeking to bring order and organization to their digital assets are now turning to digital asset management solutions to help them realize their goals.

What Is a Digital Assets Management Tool?

Simply put, a Digital Assets Management tool (DAM) is software designed to store and manage an organization's digital assets. But DAMs do more than manage, organize or store digital data. They also help create digital assets, for example, when integrated with asset creation tools.

It is essential to ensure that you go for a cloud-based platform that allows remote access if you want to get the most out of your DAM tool.

Besides enjoying features like data encryption for file transfers, rights management, and version control, a cloud-based platform will help you eliminate all the risks associated with lost or misplaced digital assets.

Why Do Businesses Need A DAM?

  • Help Build Strong Brand Image
  • When building your business's digital presence and brand image, consistency in the content you put out there is very important. Having a DAM ensures that content creators in your company have access to all the assets they need to create new content and ensure consistency.

    Assets are more than photographs, images, and videos; they include editable graphics, logos, fonts and font sizes, colors, audio files, etc.

    A reliable Digital Assets Management platform should ensure that your creative department has access to the most up-to-date assets to ensure a consistent brand image across all communication platforms.

  • Simplified File Conversions
  • Different platforms need different file sizes and formats. For example, the size and format of assets you use on a blog post may not be ideal for a social media post.

    This means your creative department has to resize or change its format to suit social media, which can be time-consuming, especially when dealing with many files. A DAM helps automate the file conversion process allowing asset conversion on the fly to suit the intended platform.

  • Eliminate Asset Loss or Misplacement
  • Every thriving business has a perpetual need for new content creation. Every new file created means the pile of assets that need management gets deeper. The increase in files also means higher chances of loss or misplacement.

    With a DAM solution the chances of a file getting misplaced or lost are eliminated, minimizing the cost of recreating lost content.

  • Help with Analytics
  • Putting a message out there is important. However, that is only one part of the job. Knowing how the target audience interacts with your message can help you see what works and what doesn't.

    DAM tools often incorporate asset analytics that help track the impact of specific assets on the target audience. This data can then be used to optimize your future campaigns and influence important assets and content decisions.

    If you have problems with your asset management, it may be time to incorporate an asset management tool. Based on the benefits listed above, investing in a reliable DAM tool is worth every dollar.