Identity and Access Management (IAM) is a vast area with several submarkets and specialities. IAM's key submarkets are PAM (Privileged Access Management) and IGA (Identity Governance and Administration).
- 1. Privileged access management
PAM, also known as privileged account management, is concerned with the administration of privileged access to essential systems and resources such as administrator accounts, servers, and databases. PAM systems offer granular access control, monitoring and auditing capabilities, and sophisticated security features such as session recording and isolation.
- 2. Identity governance and administration
IGA is concerned with managing user identities, access entitlements, and access requests throughout an organization's complete IT infrastructure. IGA solutions include tools for maintaining user identities, providing access entitlements, and verifying regulatory compliance. They also provide auditing and reporting on access activities, as well as managing access requests and approvals.
- 3. Active directory
Microsoft's Active Directory (AD) is a well-known IAM solution that offers authentication and authorisation services for Microsoft-based applications and systems. Although AD is primarily concerned with managing user identities and access to Windows-based systems, it may also interface with other IAM solutions and offer access management features.
Active directory management (AD mgmt) is a popular Identity and Access Management (IAM) solution for Microsoft-based applications and systems that offers directory services, authentication, and authorisation. It is a hierarchical database that contains information about network users, computers, and other resources, allowing administrators to control and protect access to those resources.
AD is intended to provide a centralized identity management solution for managing resource access throughout an organization's IT infrastructure. It includes capabilities like user and group administration, access control, and authentication services, which let administrators to govern who has access to certain resources and what amount of access they have.
- 4. Access management
PAM, IGA, AD, and access management are all IAM submarkets, although they are not the only ones. Additional submarkets include, among others, Identity-as-a-Service (IDaaS), Cloud IAM, and Customer Identity and Access Management (CIAM). Each submarket has its own set of features and capabilities geared to certain use cases and sectors.
What exactly is CIAM?
CIAM, Customer Identity and Access Management, is a subsection of Identity and Access Management (IAM) that focuses on managing and safeguarding an organization's customers' identities. Customer data management, authentication, authorization, and access control for customer-facing apps and services are all part of it.
CIAM is intended to give consumers with a consistent and secure experience when they visit an organization's online services, such as e-commerce sites, social networking platforms, and mobile apps. It lets businesses to acquire and manage client data, such as user profiles and preferences, while keeping the information secure and private.
Self-service registration, social login, and single sign-on (SSO) are common features of CIAM solutions that allow consumers to effortlessly access services without having to remember multiple usernames and passwords. They also include features like multi-factor authentication (MFA), access control, and fraud detection to safeguard consumer identities from unwanted access and fraud.
As more firms move their attention to digital channels and online services, CIAM is becoming increasingly relevant. It helps businesses to create a tailored and secure experience for their consumers, which may help develop trust and loyalty while driving revenue and growth.