Search engine optimization is a strategy no business with an online presence can do without. People are more likely to visit a site that appears higher in their search results, while those that are listed on second, third, and any other page get significantly less traffic. The first page of search engine results doesn't have to be unattainable by small businesses. With the right strategy, they can beat the competition and get even better ranking. Now, let's discuss the benefits of SEO for small businesses.
1. SEO will help your small business build brand awareness
If people continue seeing your brand name somewhere on the first page of SERP (Search Engine Result Pages) they will become more aware of your presence out there. The next time they need a product that you are selling or a service you are providing, guess who they are going to remember - you!
Users are more likely to opt for a brand that Google (or any other search engine they use) ranks higher than some other that might be better or even more successful, but less present online. This is extremely important for small businesses since it means that proper SEO can help them reach their goals faster by bypassing the competition. Remember, even the best of products need great marketing in order to be noticed. That's why digital marketing strategies matter so much.
2. Search engine optimization will make your website faster and more convenient
Search engines assess how user-friendly websites are and they reward positive results by ranking them higher. So, in order to optimize the content of your website for search engines, you actually need to improve the user experience. The more convenient your small business website is, the greater the chances that people are going to visit and buy what you're selling are.
3. SEO will help your small business beat the competition
Even if your stronger competitors are bigger players in your industry than you are, you can still beat them and attract more clients to visit your pages. The key is in optimization. When you invest in SEO, you rise up through the rankings and if your brand optimization is done right you can even surpass their rankings. The best SEO practices out there will get you to the best ranking positions and make your small business the choice number one for your target audience.
4. Better conversion rates
Websites that are optimized for search engines load faster, and they are easier to explore. Also, they are compatible with mobile and tablet devices, meaning your small business' website is available to your potential buyers whichever device they use. That's why such websites are more likely to attract and hold visitors' attention and turn them into your regular customers. When they can easily navigate through your website and find everything they are searching for, they will also want to subscribe. That means building a base for e-mail marketing that is still quite an important aspect of advertising.
If people are interested in what you offer, they will visit your website and that creates organic traffic. They are actively searching for something that matters to them, so the chances that they are going to convert are higher than they would be in case of generic traffic.
5. SEO can help your small business find new customers
Did you know that the growth of small businesses that have a website is two times faster than for those who are not present online? No matter what sort of industry you are in, you should know that your buyers are online, waiting to be found.
The main goal of marketing is to get you some new customers. SEO does the same but uses different methods and strategies. It will help you reach a better ranking which means more targeted visits and consequently - more customers!
6. SEO will get you more targeted traffic
Keywords are the most important elements of search engine optimization. They tell us what the prospective buyers are looking for and what their intents are - whether they are just getting informed, window-shopping or they are ready to make the purchase. Once you get to know that, you'll be able to get more relevant traffic for your website.
After identifying the right search intent, SEO experts target the terms showing it. Targeting is one of the best advertising techniques for small businesses. Your small business will not be wasting time and money on people who will never become your customers. SEO will bring those that are actively searching for a product like yours right at your door - that is, on a landing page of your website.
7. SEO is cost-effective
Small businesses usually have a limited budget that doesn't allow them to waste significant sums of money on marketing. That is the advantage of big companies. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising.
PPC (Pay Per Click) advertising is surely an effective way for a company to attract new customers, but this strategy is reserved for big players who can afford it. Small companies usually cannot. What they can do is to employ an SEO strategy that will get them where their big competitors are in terms of search results.
Once you attract the right traffic and start converting, you won't be spending much money on SEO. Your ranking will be enough to get you some new customers without investing in paid marketing campaigns. Of course, you will have to maintain the SEO, but the cost of that service is significantly lower than what you would pay for ads.
8. The results are long-lasting
Investing in online ads will bring results, but they will last just as long as your investment does. Money spent on SEO will last longer since it will bring you some new customers over a longer period of time.
Surely, your SEO efforts won't bring instant rewards, but that is not the point of optimization. Your goal is for your small business to take one of the higher-ranking positions in SERP and remain there long enough to raise brand awareness and improve conversion. Of course, you will have to maintain your SEO to stay on track, but that investment is far less substantial than paying for online and offline ads.
As you can see, the benefits of SEO for small businesses can be enormous. When you optimize your website for search engines, you are actually making it more convenient for your future clients and they will know how to reward you.