Hotel Channel Manager: How Does It Help Expand Your Reach and Increase Occupancy?
Allen Brown

To compete in the modern world as a hotel, you must use today's cutting-edge technological platforms specifically designed for the hospitality industry. They increase efficiency, automate daily activities, save time, lower expenses, and decrease mistakes. The most exciting product to take advantage of for the hotel industry is a channel manager. But what is this software, and how can it increase your reach and occupancy rates?

What Is A Hotel Channel Manager?

Hotel Channel Management Software is an application that helps hoteliers to improve their guest experience by providing relevant information at the given time. The main goal of this software is to unify all aspects of a hotel's operations under one system, such as connecting with various operators such as and Expedia and keeping everything updated and synchronized. It allows for real-time data analytics to enable managers to make quick decisions. A channel manager for hotels uses data analytics, machine learning, and artificial intelligence to identify patterns, allowing hoteliers to manage their channels better. Essentially, this software is one of the most efficient tools for hoteliers looking for ways to optimize their guest experience. The software is designed to help hotels and other service providers maximize the performance of their hotel channels, including:
  • Online marketing:Hotel Channel Management software helps hotels increase revenue and reduce costs by optimizing the performance of their online marketing channels.

  • Customer retention: Hotel Channel Management can also help hotels identify and improve customer retention opportunities such as customer loyalty programs.

  • Operations: The software can help with operational processes such as inventory management, pricing, planning, and pricing.

What Are The Benefits Of Having A Channel Manager?

Hotel Channel Management software has made it easier for hotels to be in the game. It helps reduce operational costs and improve management efficiency. This software provides a dashboard where managers can monitor all aspects of their hotel's performance, including cost per available room, occupancy, revenue per available room, and net profit. The software automatically collects data from each channel to provide an accurate view of the performance of each channel, which allows managers to make decisions that will ensure that they are running a profitable hotel.

Numerous Channels Can Be Added To Boost Reach

The phrase "distribution channel" refers to the many techniques and platforms via which hotel reservations are made. A channel can be a hotel's booking engine, a direct phone reservation, a third-party website, an online travel agency, etc. It doesn't matter what the season is; a is always beneficial. You won't have to rely on limited booking sources if you have a multichannel booking strategy. For your business to succeed, you need a variety of booking sources. A channel manager should allow you to add as many channels as required and sync them all together. You will receive more exposure and ultimately more bookings if you have more channels.

Automation Reduces Errors

With a channel manager, the days of double booking or incorrect days can be a thing of the past. The chances of human error significantly increase when bookings have to be done manually as the human brain works in a certain way. However, by utilizing this kind of software, you are handing over the mundane and repetitive tasks to an algorithm that does think this way. A quality channel manager saves you hours of manual rate and inventory modifications. It eliminates the high risk of mistakes, maintains update logs, controls over-bookings, and handles inventory and rate updates and synchronization. It also notifies you of any updates from the OTAs that you use to act accordingly. The fewer errors you have, the better your reviews will, hopefully leading to a higher occupancy rate.

It Is Easy To Rebook Quickly

A hotel's profit is based on its occupancy rate. The fewer customers you have, the less revenue you will make; it is as simple as that. However, in some circumstances, a customer may cancel a booking for whatever reason. If you have set up your various OTAs in such a way to include free cancellation, this can mean that you will essentially lose out. However, channel management software makes it straightforward to quickly get the room back up and ready to refill without much effort on your end. In most cases, as soon as a customer cancels and you confirm, your software will immediately reopen that room again.

Direct Bookings Save You Money on Commissions

A strong channel manager can drive direct reservations, which are more profitable for properties, in addition to minimizing overbookings. There's little doubt that OTAs are effective at attracting new consumers, but recurring customers are the most profitable. A channel manager can assist a hotel get in front of a traveler's mind, but it's up to the property to encourage the guest to return and book directly with them. Channel management allows properties to expand their presence in numerous markets while also allowing clients to book directly on the brand's website. For instance, you could sign them up for a newsletter that periodically updates them of various deals your hotel might run, thus encouraging them to book directly with you rather than an OTA.

By Analyzing Data Insights, You Can Focus On What Works

The hotel industry has been historically focused on the volume of guests they can accommodate rather than assessing how well they can retain their guest's long term. This is why these hotels need to focus on improving their retention rates by using data-driven marketing strategies implemented at scale across all channels. Data is a critical tool that can help increase the occupancy rate. The more data you have about your target audience, the easier it will be to maximize customer conversion rates and grow your revenue. You should be provided with many interesting insights into your channel manager, allowing you to focus on the things that work and reduce those that don't.

Hotel channel managers can be assigned to small, medium, or large hotels. These managers help hotels expand their reach and occupancy by driving sales, reducing costs, and improving profitability.