7 Tips for Creating a Solid Marketing Strategy
Lucy Hudson

A solid marketing strategy is an absolute must for any company. Not only is it the most effective route to meeting new customer relationships, but it is also the biggest thing that pushes sales and helps you reach those targets. Marketing, however, is a complex thing with many moving parts. To navigate it properly, you have to approach things holistically and keep your mind open to innovation. Here are seven of the best tips for creating a solid marketing strategy.

Strive to Learn

There are lots of advantages to learning new things in business. When it comes to marketing, there are plenty of options. You could use a professional company you can trust to deliver valuable strategy pointers and develop the training of your wider team. These sessions are amazing for branching out your approaches and highlighting key areas of necessary improvements. Marketing is a vast chasm, after all, so it needs a giant plan to cover all the bases.

Incorporate a Multi-Faceted Approach

This giant plan will ultimately look like a multi-faceted asset. This will never be finished because it should be kept in constant flux in order to remain relevant and dependable. Marketing changes in response to the analytical data from clients and consumers, how it is received in the target demographic, and what the impact has been from the strategy. This means, while you may have a plan one week, the next week will look completely different, or maybe just a little tweaked. Therefore, a multi-faceted approach is always the best foot forward. Include factors like the following to create the biggest, most effective impact:

  • Email marketing campaigns
  • Using billboards and digital screens for interactive and promotional content
  • Running promotions online
  • SEO plans and general content approaches
  • Using social media heavily
  • Considering PPC channels
  • Improve Your Online Presence

    Getting online is everything in the modern world of business. Without a website, you are missing out on a bunch of key marketing top schemes that yield positive sales results left right, and center. Without social media, your company is falling behind in modern times. People expect you to have a website, especially when considering how popular e-commerce has actually become in recent years. They also expect a business to have a presence on social media. These are great channels for interacting with people and remaining relevant. These platforms are the perfect places for putting out promotions and vouchers, and enlisting sign-ups for new and old customers. They are also filled with useful data to help you build a better marketing approach overall.

    Lean into Content

    When you get into content marketing, you open up a lot of doors. Here are the key benefit factors

  • A bigger target audience when you use online channels to put out your content
  • Your brand becomes a trusted, expert voice that people come back to for more content
  • With the right voice, you can find a great following for the company and boost your profile
  • Content and SEO go hand in hand and are extremely effective for generating sales leads and creating new connections
  • Your customers will come back rather than being a one hit sales funnel
  • Brand voice will be better represented and create more meaningful connections with the wider world
  • Build Your Brand’s Reputation

    A key part of marketing is showing people who are you and what you represent. This all feeds into the wider brand reputation. Reputation is important because it defines your company and it brings people into the mission. By promoting your brand as well as the services and products, your adverts and campaigns will yield more success. Here are some tips for building your reputation from a lesser known company to a well-known one:

  • Make an origin story campaign to show people where it all began and how much has grown since then
  • Be consistent with your logo, images, font, and colour choices so people have a reliable frame of reference for your product marketing and core services
  • Play a part in local communities through sponership or running inclusive events to boost your profile and bring people in
  • Be at One with All Your Team

    Don’t forget, a marketing strategy is only as strong as the team supporting it. Make sure everyone knows the core strategy points and has the right training.

    Do Your Research: Getting to Know Your Demographic

    There are several ways that you can get to know your demographic. Any approach is adaptable and acceptable for the purpose of understanding your customer base better and striving to expand it.

    Focus Groups

    Focus groups, though an older strategy, are still highly effective. All aspects of the narrative can be taken into account, and factoring in mistruths and misinformation is also relevant. However, generally, the data from these groups are useful to shape campaigns and see what is working for the company vs. what isn’t.


    Surveys can be sent out via email or post, or even social media with modern innovations. They can be quick and simple with, for example, three clear and to the point questions for a specific development project. They could also be a bit longer, asking customers to type out their answers and give a little more information. People are more likely to fill in a tick box or multiple choice style questionnaire because it requires less effort. The data from these surveys, again, should be vetted for unreliable answers but there are patterns you can verify against to sift out the jokers.

    Website Data

    Website data is always useful in this context. Take a close look at the people who click on things, and pay close attention to bounce rates. This information can be used in the wider marketing strategy by providing core focus areas.

    Marketing is all about getting to know your customer base and adapting that so you can reach more people. Your brand reputation is on the line, and it needs to be thoroughly represented to create a profile of the company in the wider world. Commerce depends on its clients, and marketing needs to cater to every aspect of this relationship in order to be effective. Don’t forget to monitor those strategies for efficacy and adapt to the weaknesses too.