The hard truth is that 90% of startups fail, with many failing within the first year. This clearly shows that mastering your brand and learning how to understand and communicate with your audience is vital for success.

There are two crucial points to consider when advertising a company:
Ha...

Running a business comes with endless tasks across departments, necessary for the survival of the company. Small business owners, often face difficult challenges in different departments, especially those that aren’t related to the company’s primary activities.

This is why there is a multitud...

If a business wants to reach out to its potential set of target markets, it cannot do it without a robust marketing campaign. Marketing campaigns are vital for any business. They are the first step to gaining qualified leads and making a business impact. However, creating campaigns from the scrat...

The ceaseless software upgrades in the IT industry urge software companies to provide their employees with frequent pieces of training to keep them updated with the latest technology upgrades. The orthodox training methods might not be adequate for the recurrent changing training requirements. Th...

Email marketing campaigns have become one of the most successful ways for companies to grow business, with a return on investment that surpasses almost any other form of advertising.

Unfortunately, cybercriminals have caught up. Email is by far their favored gateway to people's computers, pri...

Employees are essential to the growth and success of your business enterprise. They assist in running the company by doing vital tasks like selling, marketing, accounting, and customer service. However, it would be challenging to maintain seamless business operations if your team members weren’t ...

Have you ever wondered what the most effective channels for generating leads online are?

If so, then this blog post is for you! We know that it can be hard to keep up with all the latest strategies in digital marketing. That’s why we’ve put together a list of 6 of the most effective lead gener...

Networking events allow businesses to come together and build mutually beneficial connections. It is also a chance for professionals to approach others within their industry, gain information, and explore growth opportunities.

While the corporate world has traditionally held in-person events,...

You click on the desired link in the search results and don”t get to the page with the desired info, but to the screen with the sad inscription “404 Not Found”, “Page not found” and stuff like that. We know that feeling. Broken links are not just irritating, but also damaging to the website's rep...

Nowadays, if you want to run a successful business, you need to rely on several different programs that will make your life easier. These tools are simply amazing as they can simplify otherwise complex procedures. You can use them to communicate with your team, monitor several social platforms fr...

The job market has always fluctuated in the midst of recessions, economic booms, and other global events. Yet the last two years may have been as volatile as most of us have ever witnessed with the combination of the pandemic and the Great Resignation. Millions of jobs were lost in a matter of mo...

Cyberattacks are a growing concern for both businesses and individuals who use advanced technologies on a daily basis. Plus, according to a recent FBI Internet Crime Report, small and medium-sized businesses are among the main targets which led to losses of around $2.7 billion in 2020 alone.

...

Seemingly every few weeks or so, another national news story tells the tale of a company that has fallen victim to web hacking.

As a business owner, it's understandably concerning to hear these stories. Not only because the breach may have impacted you personally but because you also worry abo...

It seems pretty impossible for anything to go wrong if you have a technology degree in today's world. Computer science is already a STEM-designated major with the highest job offers and job acceptance rates. We have so many people opting for courses in science and technology.
Key takeawaysHere a...

Sales enablement is a critical process for any company that wants to increase sales and drive growth.

Sales enablement can be summarized by equipping sales reps with the tools they need to sell more effectively - this can include anything from training and mentorship to sales collateral and pr...

Startups often face various logistic challenges that come from a lack of knowledge, funds, or employees. At the same time, many businesses can’t scale, even with money, a delivery team, and sufficient marketing. Thankfully, a great logistics strategy can solve delivery woes.
What Makes up a Logi...

When it comes to choosing a web design agency, there are several factors to consider in order to ensure you make the best decision for your business.

After all, a web designer will be responsible for designing and developing your site - giving potential customers their first impression of what...

Screens have been in use for many years. They have also evolved with advancements in technology. Looking at the screens and monitors used over a decade ago, you will realize that modern screens have become more innovative and efficient.

An example can be seen in the use of vertical screens. Th...

Ever since the trend of startups began, there have many that have seen success. However, there’s also been plenty of startups that have failed. The reason why most of them didn’t get off the ground is because the people who started the business made a few mistakes along the way. In this article, ...

Which comes first, the digital transformation or the business strategy? If your company is looking for a silver bullet in the form of a digital transformation, it may be time to examine your IT strategy. A digital transformation can be a powerful business tool when used in tandem with effective I...

Ever since the invention of the internet, businesses have been looking to adopt technology in order to stay ahead of their competitors. Blockchain and other digital currencies have become major buzzwords in the finance and tech industry ever since their use cases were introduced. Blockchain is a ...

Marketing pros need to develop a number of skills to prosper, and being able to write succinct, engaging copy is close to the top of the list.

Today the concept of content writing is talked about interchangeably with copywriting, which can be confusing if you’re not up to speed with the specif...

Businesses that want to stay competitive in this day and age need to create a digital marketing strategy. As much as 75% of marketers increased their company’s credibility and trust with digital marketing tactics.

But not everyone has the means or proper knowledge required for a good digital m...

More and more people are thinking about starting their own business so they can get out of a current job that they don’t enjoy and start doing something they love. If you find yourself in this situation, you aren’t alone, but you also might not be sure where to begin. Well, that’s a common proble...

Instagram Collabs: How To Collab On Instagram & Why You Should.

Ever heard the age-long saying: two heads are better than one? It represents the idea that two (or more) people can solve a problem or do more productive work together. That, ladies and gentlemen, is what Instagram collabs are abo...

Many find the life of a freelancer enticing. You make your own schedule, travel whenever you want, and work whenever you want. As a result, it’s hardly surprising that an increasing number of people opt to work this way. Around one-third of the American population has worked as a freelancer in th...

Sexual harassment and assault are fairly common in the startup industry for multiple reasons. Most of the time, victims are female, though men do sometimes fall victim to sexual harassment and assault as well. There have been several studies detailing the scale of sexual harassment and assault in...

Coding for kids programs has been on the rise these days. From online coding camps to one-on-one coding tutorials, there are now lots of available programs that your kids can choose from.
So to help your kids get the most out of the experience, we have listed a few things that they should do.
D...

For any marketing strategy to work, you need to implement it correctly from the word “go.” One of the common marketing strategies is creating content for your website. This is a strategy that some digital marketers make mistakes during implementation.

What are some of these mistakes they make...

Do you want more followers on Instagram? It's no secret that the platform has become a powerhouse for brands and businesses to reach new customers. But even if you're not a business, it can be helpful to have more followers who might be interested in your content. So how can you go about getting ...

Do you have a business or brand that seems to be dwindling in numbers? Do you want to know how you can use Twitter to grow your business and gain more customers?

One social media platform that has been trusted and used by many businesses for a very long time, is Twitter. Twitter is a simple mi...

Here are 5 essential tips to help you join a tech startup. Make your way into the industry by gaining valuable real-tech experience in this competitive niche.

A tech startup is where new businesses flourish every year. It can be easy to find a job at startup companies due to how many there are...

Business data is essential in the growth of your company. It enables you to make wise management decisions and simplify your marketing campaigns. Without appropriate data management, you might not be able to help your company succeed.

There are different approaches you can consider to store ...

Microsoft Excel entered the market over 30 years ago, and has become one of the must-have tools for businesses. Having been around for that long, you would think that most of its users have mastered it.

Excel has so much potential to help in any organization's data management efforts. But ver...

Since 2010, process automation has been a top concept on the yearly list of tech trends that are likely to transform the business space. Thanks to recent advancements in advanced operational automation tools, organizations worldwide are starting to see the importance of making a move towards auto...

Now more than ever, companies and computer scientists alike are finding more ways to use AI to help businesses flourish and operate efficiently. This technology helps enterprises optimize their work flow, save on labor costs, increase productivity, and make data-driven business decisions.

Know...

Zoomers are Generation Z members and were born in the late 90s and early 2000s. As unusual as it may seem, zoomers are now finishing high school and college and are eager to join the job market.

Zoomers have grown up with tech as part of their lives, making them very skilled and knowledgeable ...

Pay-per-click (PPC) marketing is one of the most effective and affordable ways to advertise your business. A well-performing campaign can get your business the leads and sales you’re looking for in the current digital era. As such, it’s no wonder that businesses are always trying to improve their...

Since the start of the COVID-19 pandemic, the scope of the traditional workspace has shifted. Millions of people from Texas to Tennessee were forced to convert their careers to a work-from-home format. The success of remote working has since prompted thousands of companies to allow workers to con...

Uploading files to a website can be a requirement for many different websites. This was done using traditional methods like HTML forms and file inputs in the past. Although it can get the job done, these options can be somewhat limited and require a lot of extra coding. This is where Javascript l...

Event presentations are some of the most exciting presentations because there is usually a varied live audience as well as a stage. Furthermore, event presentations especially if they relate to brand awareness or increasing sales, need to be impactful in front of a much larger audience than conve...

It's common for a business to tackle different strategies and methods to generate results for its goals. Although press relations are no longer a new concept, modern companies today need to up their game in this department to remain competitive in their respective sectors. After all, customers ne...

Using video content to promote your business can be an excellent way to stand out from the crowd. Nearly 66% of consumers find videos helpful when making decisions, and over 65% find videos fun to watch.

Videos are much more shareable on social media than other types of content, increasing yo...

A help desk ticketing system helps businesses deliver exceptional customer service. It reduces FRTs to zero, never misses a query or complaint, and offers proactive resolution 24/7. Thanks to these benefits, a help desk ticketing software increases both your acquisition and retention rates.

I...

Online reviews are the most common type of customer feedback in the modern digital era.

Unlike traditional customer feedback such as customer satisfaction forms and surveys that used to be strictly between a company and its clients; online reviews are posted online and can be seen by anybody a...

During the pandemic, many people's lives have changed - working from home has become a less obscure occupation. Some people are happy about this and some are still struggling to accept the fact that they can earn money from home, but that doesn't change the fact that the world has already changed...

If you’ve ever opened a browser and loaded a website, you’ve entered a domain name. In an ideal scenario, what you see in the browser URL is not a set of numbers that one can’t memorize but a beautifully designed and easy-to-remember company name. Today, we will look into why it is important to h...

As a business, website traffic is one of the most important aspects you can consider when managing your business. It is the amount and type of traffic from users that is more important than the level of traffic. User traffic should be high-quality, with high engagement rates and a wide range of t...

Is it possible to independently bring the site to the top? This question is asked by many business owners, especially if the project is at the initial stage of development.

The answer depends on a number of factors: the competitiveness of the niche, the demand for a product or service, etc. Bu...

Data science is applicable in every industry. It helps to monitor, manage and collect performance measures to improve decision-making. The application of data science can help businesses to gain customer insights, increase security, analyze finances, streamline manufacturing and predict future ma...

As the Great Resignation continues to spread like wildfire, companies are scrambling to find new strategies to retain their employees and build a competitive edge in this fast-changing economy. But the solution might be much easier than you’d think.

Today, for nearly 95% of top talents, the a...

Online trading has become one of the most popular ways to invest and grow your money. It offers many advantages over traditional methods, such as lower commissions and the ability to trade around the clock. However, before you start trading, there are a few things you should keep in mind. Here ar...

As an entrepreneur, you know that to be successful, you need to be constantly on the lookout for new technologies that can help you run your business more efficiently.
Here are some of the latest and most useful technologies that you should start using today.

AI-Powered TechnologiesSeveral AI...

Whether you’re an employee or a self-employed business owner, filing your taxes can be a pain.

However, filing last minute is a bad idea as you could miss out on various deductions and payment dates. By using tools, you can create budgeting and bookkeeping habits that will help you with your i...

When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Here are seven of the top testing strategies you should perform.
Cross-platform TestingIf your mobile app will be interacting with other software across multiple...

The COVID-19 pandemic changed millions of lives and impacted the way we work forever. The pandemic has made companies and employees realize that work need not be done 9-5 from an office desk - rather, work can be accomplished and completed from the comfort of your home as well without having to b...

A virtual phone platform handles your business calls via an internet connection.

That means, unlike traditional phone systems that work in only one location, you can make and take calls from anywhere in the world. All you need is an internet connection.

You can accept incoming calls and m...

Startups are a dime a dozen these days. With the rise of entrepreneurship, it seems like everyone has a new idea for a business. This can make it difficult for startups to succeed in today's competitive market. However, with the right approach, any startup can thrive. It is important for anyone w...

In today’s day and age when facial recognition and Artificial Intelligence are a thing, it can seem redundant to implement low-tech security measures. However, the best security systems feature a layered approach and combine all sorts of measures, starting with low-tech ones and going up to state...

The pandemic that hit the world in 2020 truly boosted a shift in the way people shop. The world of eCommerce had already been growing and this unfortunate event only sped up the entire process.

For anyone wondering what they need to do to start an eCommerce business and make a decent profit, y...

Nowadays, businesses have to comply with a wide range of laws and regulations which can seem like a chore at times. However, organizations spend $5.47 million on compliance, which is still much less when compared to $14.82 million for non-compliance.

Needless to say, non-compliance can cost yo...

The unique nature and format of tech conferences allow them to connect experienced teams of software developers from all over the world. They help modern technology companies build better talent pipelines, learn about the latest technologies, and future-proof their skills. Ultimately, they’re a g...

In the modern and digitized world, your data can be equivalent to your material possessions. Thus, it is important to treat its security as carefully as money or documents. When it gets into the wrong hands, it can get the owner in trouble, such as data leakage, money theft, or identity theft. To...

Copywriting is one of the most important skills you can learn when it comes to marketing and advertising. It’s the art of persuasion, and if you can do it well, you can sell just about anything.

Unfortunately, copywriting is also one of the most misunderstood skills. A lot of people think it’s...

According to a survey, a whopping 92% of business owners believe that having a website is the best digital marketing strategy for any startup. That is because a good website will help you reach potential customers, establish credibility, and build trust.

It is even more important for new busi...

Small business owners, as we all know, have to be jacks of few trades. But even if many of us can become fairly proficient at juggling so many activities, there comes a moment when it's best to outsource specific responsibilities to save time and money while focusing on building our businesses.
...

As a business owner, you have a lot of responsibilities. There are many things that you need to think about to make your business successful. This blog post will discuss six of the most important things that you need to keep in mind.
Make a planTo be successful, business owners need to have a so...

Learning a second language can feel overwhelming but ultimately provides greater value for your career. It can make the difference between employment and unemployment if you are put in a position where the company needs someone to learn a new language quickly. Companies hold different values whic...

Mentors are important. They can be role models, teach you about an industry, and help you navigate to the next stages of your career. Mentoring principles apply to both mentors and mentees, so they should be taken seriously. Here are some things most mentors get wrong:Too Much TrustOne of the mos...

If you have been in the project management space for any amount of time, you would have definitely heard of Agile. The methodology has taken the project management world by storm, both in IT and non-IT industries. But just because everyone uses it does not mean that it is the right fit for your t...

When it comes to online privacy, security, and anonymity, a Virtual Private Network (VPN) is one of the best tools you can use. A VPN encrypts your data and routes it through remote servers, making it difficult for hackers or other third-party snoopers to track or spy on your activities.

Ther...

Startups are a great way for entrepreneurs to bring new ideas and products in an ever-changing business environment. New businesses face the challenge of inadequate capital and networks that can take their ideas to the next level. Events come to feel this gap by connecting new entrepreneurs with ...

Each of the first four generations of technology introduced a new degree of connectivity, with 3G and 4G focusing on mobile data. This trend is expected to continue with 5G, which aims to extend the use of mobile broadband connectivity. 5G is bringing in a new era of technological advancement and...

Video production is rising, and businesses and organizations need to know some basics. Understanding how videos work and what they can do is extremely valuable in modern times, especially given that many companies turn to video marketing to get their products or services into consumers' attention...

Without a doubt, it’s an age of accessibility and convenience for the internet. It comes as no surprise that a large percentage of people live with a disability, and many of them tend to be visual disabilities. With the internet being so commonplace — practically mandatory to effectively function...

The latest advances in endpoint security are crucial for today’s networked world. New malware strains are growing at an exponential rate, with new vulnerabilities being discovered daily. This has led to a need for an updated approach to endpoint security that will combat the next generation of cy...

If you are a start-up business, you know that every penny counts. It would help if you used every tool at your disposal to help you succeed. This blog will discuss four robust software solutions that all start-up businesses should be using. These tools will help you streamline your operations and...

Nobody can deny the fact that the internet is one of the most amazing inventions in the world. It’s safe to say that everybody loves using it because it allows us to stay in touch with people we love, listen to our favorite tunes, read both useful and less useful information and simply have fun.
...

Do you want to create online courses but don't know where to start? You're in luck. This blog post will walk you through the process of creating online courses from scratch. It will cover everything from finding a topic to recording your videos. By following these steps, you will be able to creat...

In today's business world, communication is vital. Whether you are trying to get a message out to your employees or customers, clear and concise communication is essential for success. However, there are many different ways to communicate, and sometimes it can be challenging to find the proper me...

A topic that nowadays no company can afford to overlook is the effectiveness of their international SEO. Indeed, with more than 2 billion people on the Internet and an estimated 25% search activity happening in neighboring countries, having a robust international search strategy might be one of t...

SEO for startups is a hot topic in 2022. But, not everything is as simple as it might seem at first glance. There are some challenges in startup SEO and you should be ready for them. Modern search engines have changed their principle of operation. And now, the methods for promoting sites that wer...

Short Message Service (SMS) is a great marketing tool because it has a 98 percent open rate. It works well for both large and small business owners, driving traffic to websites and providing valuable content to your customers. So, if this seems like something you could benefit from, keep on readi...

A business telephone system, or PBX (private branch exchange), is a private telephone network typically used in business settings. They provide more efficient call forwarding and conferencing services for your employees. There are different types of PBX, and depending on your business needs, you ...

If there is one thing that has defined the last few decades of business, it is the ever-growing importance of informational assets. Companies constantly produce, gather, and acquire immense volumes of data both as part of their daily procedures and for their business intelligence goals. This nece...

What Is CTE?One of the biggest challenges for school systems today is how to prepare students for the 21st century. For decades, schools have focused on preparing students to fill pre-existing jobs with common skills taught by established teachers. Now, with automation and artificial intelligence...

Going green is not only good for the environment, but it can also be good for your business. There are many small changes that businesses can make to become more sustainable. This blog post will discuss a few of the simplest ways to make your business more environmentally friendly. Making these c...

DeFi or Decentralized Finance is the new thing that emerged on the internet. It is safe to say that it changed how we deal with financial services. It eliminates the fees that banks and other financial services charge.

One of the top benefits of DeFi is crypto loans. By taking loans against yo...

When we think of a family-owned business, you may imagine a small business or a local mom-and-pop store. However, there are over 5.5 million family businesses that were founded, owned, or currently run by families in the United States. That accounts for 57% of its GDP.

Companies like Walmart, ...

Taking your startup from an obscure outsider to the next big thing in your industry requires skill, dedication and a decent dose of luck.

You can improve your chances of success, and make up for your limited resources, if you use automation to your advantage.

Lead generation is especially w...

New technological advances allow for a better future and a more efficient way of handling one’s business. While the human mind has a tremendous capacity, it is, in the end, flawed and limited. One cannot keep track of all the ongoing operations in a company, and make sure the company is heading t...

In today’s gaming environment, more and more people are taking the jump from consoles to the PC market looking for the pros that only PC gaming can provide. From the huge numbers of indie games, to the access to games regardless of console, the ability to mod games into whatever you like, playing...

Cloud computing provides an excellent way to back up and protect stored business data in a secure and safe location. However, without proper testing, monitoring, and access permission, the stored data could be vulnerable to hacking and theft. Read on for seven tips your business can employ to ach...

It’s no secret that having a power dialer like Myphoner in your CRM and sales system puts you in a better position to turn prospects into loyal, paying customers. But before you can reach that desirable position, you must first master power dialing.

This article offers 11 power dialing tips t...

One of the most talked-about issues in the tech world is that of the significant shortfall in the number of qualified, experienced coders there are compared with the number of available jobs in this field.

On the outside, it might not sound like a problem that matters beyond its specific niche...

It seems like the first-ever game was created only yesterday. In a short span of time game development has undergone tremendous changes. Simplistic pixels became complex visual designs and plain setups gave way to layered storylines. Entire generations grew up with videogames. It is clear that th...

The creative industries are among the most dynamic and exciting --- advertising, content creation, music, film and television, and more. Exciting as they are, they are still workplaces with many practical needs, too. It’s not all sparkle and sunshine in these places, real solid and practical solu...

Customer experience can be a difficult element of your business to measure, but it has a tremendous impact on your business as a whole. Be it customer loyalty, your brand reputation or improving conversion rates, customer experience plays a part in various aspects of your business.
Staying mind...

Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an increasingly crowded marketplace. To get started on this endeavor, you will need to consider different ideas that are guaranteed ...

When setting up a business, it may be possible to solve all your IT problems on a whim. But as you scale up, you will have more employees, more digital tools, and devices incorporated into the running of your organization, it’s easy to find your IT help desk getting overwhelmed with requests.

...

The type of content a business puts out there can make the difference between being just another brand and standing out in the crowd. However, it takes lots of quality creative work such as photography, graphics design, video, and web content to set yourself apart from the competition.

Managin...

The marketing world is changing so fast that you can’t even tell what will be new in a few years. It’s not like it was 10 years ago when you could put up a billboard and be done with it. There are countless strategies that you can employ in your business to attract customers and promote your bran...

More than ever before, modern businesses rely on technology. Their efficient functioning relies on internet services, which is unlikely to alter in the near future. As a result, as organizations get larger, computer networks develop, and massive volumes of data are sent every day between computer...

Do you own a small business? If so, then this article is for you. There are many things that can go wrong when running your own company, and it’s not always glamorous work. But if you put in the time and effort, here are some useful tips to help make your business successful.Get a virtual recepti...

Every business is reliant on IT to a certain extent, and for lots of small organizations in particular it is a lifeline which lets them operate efficiently and take on larger rivals.
Embracing a relationship with an IT support provider has a host of advantages in this context, and if you don’t c...

Startups are faced with numerous security threats right from launch. You don’t need to be a huge and very profitable business to be targeted. Every business has some data that can be of use to hackers, and some hackers do it just for fun. Plus, there are many hacking tools out there that make it ...

State-of-the-art technologies are gaining momentum across the restaurant industry and for good reason: they help businesses work more efficiently, optimize costs, and offer customers high-quality service. It doesn’t matter whether you run a big place or a family-owned cozy bistro with just a hand...

As animation technology has evolved, the process of creating animated videos has become easier and more efficient. In particular, new software and tools have made it possible for anyone with basic computer skills to create a high-quality animated video. This article will explore some of the benef...

Businesses today are faced with a challenge that their predecessors did not have to cope with: innovation. The constant change in business conditions and technology has forced businesses to run faster, think smarter, and react quicker. This need for speed is the primary force behind many of the d...

Tech is increasingly becoming a big part of people's everyday lives, not only for entertainment but also for increasing socioeconomic opportunities and people's quality of life. Basically, tech is everywhere around us - we use it daily for everything ranging from chatting with friends, working on...

In the 21st century, buying and selling products online has become a major part of everyday life. In fact, more than 50% of all retail purchases in America are now made via an internet connection. This makes it easy to sell products from anywhere with a laptop or smartphone. However, there’s stil...

In today’s social media-driven world, the way we communicate with each other has changed drastically. Gone are the days of passing notes in class or making prank calls to your friends, now it's all about being able to share your thoughts and feelings with everyone you know with just a few short c...

Apps are all the rage these days. People love them, and they have become a crucial part of our everyday lives. They are so popular because they allow us to do things we couldn't do before on our phones or computers. But what's even more important is how you design your app so that it stands out f...

MSP refers to Managed Service Provider and is a term used in the technology industry. An MSP is a company that provides outsourced information technology services to businesses, including software development, system maintenance, and cloud computing.

MSPs have become a vital part of many organ...

You may not know it when surfing the Internet, but you might be taking up spyware, downloading malware, or even accessing fake websites. Browsing security is essential. The internet may be a dangerous place, with a slew of online-based computer and mobile security threats waiting to infect your p...

As the global workforce emerges from the pandemic, many firms are continuing the remote office work option for employees in 2021 and beyond. In fact, it's estimated that of full-time office workers will be working from home post-pandemic versus 5% before the pandemic.

This permanent rise of ...

With the ever-growing popularity of smart technology, it's no surprise that this type of technology is being used more and more in addiction recovery and mental health treatment. You can use smart technology to help people recovering from addiction stay on track and aid those with mental health c...

Being a teacher is tough. Even more so during the global situation, we’re facing at the moment. Working as a teacher remotely, using different apps and tools to communicate with the classroom, you might have used quizmaker or something similar.

But, it doesn’t matter which grade or subject you...

Call tracking is the process of determining how customers found your business by assigning a phone tracking number to your marketing channels. These marketing channels include newsletters, social media ads, and email marketing. Tracking calls is an essential tool for marketing analytics as it det...

Cars are one of the most common modes of transportation around the world. They come in all shapes and sizes, and each one has a different way of functioning. However, no matter what type of car it is, it relies on certain components to work properly. These components have changed over time with t...

A startup is a company that has been founded and is in the initial phase of its development. The term "startup" typically refers to new businesses, especially high tech companies such as social media websites or mobile apps. A startup's success depends on many factors including its ability to get...

Being in charge of a business meeting can be a stressful task. You’re responsible for getting people together, keeping the meeting on track, and hopefully arriving at a decision, everyone is happy with. Here are tips to help you out:
Plan aheadPlanning for the meeting ahead of time will help you...

When starting out as a new tech business, one of the most common questions that entrepreneurs have to ask themselves is whether to prioritize profitability or growth.

While in an ideal world, the two would go hand in hand, practically speaking, young startup companies may find it difficult at...

Now more than ever, there are so many tech solutions out there for different kinds of businesses. This can cause quite a stir and confuse many business owners who just want to improve their brand and streamline the company. Here are some of the essential tech solutions that will indefinitely help...

There can be no doubt that cybersecurity is a growing problem. Indeed, it is one of the biggest challenges facing tech startups through the early part of their existence. Cybercriminals are becoming more sophisticated and well-funded, and businesses of all sizes can be targeted with powerful atta...

Word of mouth can only take your business so far in the digital age. No matter how good your firm's reputation is, you won't reach around 80% of your potential clients without digital marketing strategies. Law firms are no different than any other business when it comes to marketing, most of whic...

Do you feel like your business is running smoothly? Are productivity levels high and turnover low? If not, it’s likely because of poor management. There are many strategies that can help you manage your company better. Consider these 8 strategies to help you manage your company better!
Use Inter...

To some business owners, social media marketing comes naturally. They're extroverted, witty, and don't mind spending a good chunk of their day producing engaging content for a variety of online networks.

But for others, managing even a single profile comes as a burden.

And, in all truth, i...

Audience outreach can be accelerated and simplified with the help of modern cloud solutions, with Salesforce providing some of the most potent tools in this segment.

Of course you still need to be savvy about the way you use this type of platform, so here is a look at how optimization can be a...

Data science is a highly strenuous job. It involves specific technical skills that lean toward mathematics, analysis, statistics, programming, and machine learning.
A data science project can be anything an organization uses to understand certain data types and provide solutions to specific prob...

One of the most significant advancements in the technology of our time has been cloud computing. The ability to store and access data from any part of the world using any system is just mind-blowing. It’s such a unique concept that people wouldn’t have even believed you if you had discussed it a ...

No matter what business you're in, having a strong online presence is important in this day and age. Most potential clients will look your business up online first, so it's essential to have a well-crafted online marketing strategy in place. There are a few steps you can take to create a good onl...

When looking for office space for your tech startup, you need to choose one that fits your particular needs. There is no question that you will need high-speed internet and flexible office configurations may suit the way you work. The office you choose can even act as a recruitment tool to attrac...

Are you looking to get your online shopping store ranking higher? Have you ever wondered how people get that first-page ranking on Google? Even though it is easy to do, you need to know the right steps to take to ensure this happens. Well, there are a few things you can do to help improve your ra...

PropTech is a swiftly developing industry centered around technological innovations that are designed to improve and facilitate certain aspects of the property and real estate sectors.

With great new strides being made all the time, it really is a field to watch. In this article, the team at W...

Everyday people interact with hundreds of companies across many different channels. From radio ads to social media and email, people are constantly interacting with brands and branded content whether they know it or not. All organizations and companies of all sizes have a different and distinct b...

Learning a second language can be an excellent opportunity to widen your horizons, develop more language skills, and expand your career opportunities. Internationally, English is the most frequently studied second language, and it can be used for both academic and business purposes. Most people k...

The world of engineering is vast, and with each new project comes a need to keep a record of both the design process and the final, completed product. If you're working in the field, you've likely found yourself in the predicament of trying to create a print that you can share with others, but th...

Nonprofit organizations are always tasked with leveraging technology due to their limited budgets. It's also important for the growth of the organization, whether it's an online business seeking donations or a social welfare enterprise. Since there is more information available than ever about ho...

Your company data is the lifeline of your business. You depend on it for financial stability, to keep in touch with clients and employees, to make sales, and to keep track of your operations. It’s no wonder, then, that protecting your business data is a top priority for most company owners. The b...

Passwords are the keys to your online life. If you have a weak password, someone can easily break into your accounts and steal all of your businesses’ information, including banking records, credit card numbers, or client information. You may not think that anyone would want to do this to your co...

If you have a business website, there are certain things that you need to do. You might think that your website is working correctly, and even if it is not, the visitors cannot tell the difference. However, if they can see any problems with your website speed or site performance, this will be eno...

The cryptocurrency market is growing by the day, but if you want to buy and sell digital currencies like Bitcoin, Ethereum, and Dogecoin, you'll need a cryptocurrency exchange. Fortunately for you, we've prepared a rundown of the best exchanges that will help you trade and manage your cryptocurre...

It's tough to know where to even begin when you're starting out trying to grow your business. Luckily, several excellent resources and tools are available to help you get started. In this article, we'll discuss some of the most useful ones.

Optimized website.One of the most important things yo...

A private limited company is a type of company that has limited liability and shares that are not freely transferable. The owners' or members' assets are thus protected in the event of business failure. Still, it must be stressed, this protection only applies to their shareholdings - any money ow...

Many people think that professional gaming is not a real career; even though some gamers earn good money, people find it hard to believe that they are real ‘professionals’. This is an obvious yet gullible assumption as it’s based on the fact that they are still ‘playing games’. In that sense, any...

As more and more schools and universities go online, it has become clear that the widespread availability of Internet access will make a world of difference in how we learn. You can now take any course you want at any time with no worries about missing lectures or assignments due to scheduling co...

It is important to make sure that promotional material for your business is creating the right impression. One of the most common mistakes people make when creating is creating something too generic. This can happen because it's difficult to know what will resonate with your target audience. So, ...

For lots of businesses, work orders keep the cogs of commerce turning, and they are an established means of ensuring duties get fulfilled in a timely manner.

This time-honored approach used to rely on physical documentation, but today modern software solutions have evolved to take the place of...

Do you want to improve your Lead Generation?
Then it's time for some PR. What is PR?
In this blog post, we are going to discuss how PR works as well as effective ways to generate leads with PR.
What is PR?PR or Public Relations is a process of maintaining a good reputation and developing pos...

Technology is constantly changing, and it can be difficult to keep up with the latest trends. Whether you're starting a new business or just updating your current one, it's important to consider all of the ways that technology could help you. A VPN stands for Virtual Private Network and is an onl...

Every website owner must know that plagiarism is an extremely bad thing. Plagiarized content can lead to serious negative consequences. Let’s consider some of them!
Reasons to avoid plagiarismFirst of all, it destroys your professional reputation. Your own words will not be taken seriously when ...

The world of online education is evolving at a rapid pace. With the tech age upon us, online education has become crucial to success in order to stay up-to-date with technology and trends. The following are the reasons online education is crucial for success in the tech age.
It's Easier To Creat...

Digital marketing is an important aspect of any business, especially for online businesses. As technology advances, each year it becomes increasingly important to utilize online marketing strategies in order to stay competitive. Having a strong social media presence is an important part of digita...

You are wondering what are the best tools to gather information on your employees? First and foremost, trust is vital within the field of the working industry. The rise of technology made work shift from the industry to the information age. The lack of engagement, productivity, and honesty within...

To compete in the modern world as a hotel, you must use today's cutting-edge technological platforms specifically designed for the hospitality industry. They increase efficiency, automate daily activities, save time, lower expenses, and decrease mistakes. The most exciting product to take advanta...

For first-time small business owners and entrepreneurs, starting a business is usually the motivation to leave the 9 am to 5 pm train. Nowadays, there are ample opportunities to help you achieve your dream and funding to grow your dream business, including business loans for women.

More so, th...

What follows is a discussion about some of the different types of digital advertising that can help your business grow. Digital marketing is a powerful tool to use to increase revenue and improve profitability for any type of company. The first thing you'll need to do is decide on a budget, as we...

Telephone bills are often one of the biggest items of regular expenditure for organizations. Especially those who need to regularly make international calls. Yet, it’s possible to save considerable amounts of money – and reap other important business benefits - by installing VoIP phone systems.
...

Performance management is an essential tool for businesses to use when it comes to measuring the success of their company. Performance management can be used in a variety of ways, from tracking individual performance and development, to assessing how effective strategies are at meeting business g...

As cloud technology matures, enterprises are becoming more dependent on cloud services to manage their data, workloads, and applications. Amazon Web Services (AWS) is one of the most dominant of these services, representing 30% of the industry's total market share.

Now that you’ve decided to a...

Online courses are a great way to learn how to do something new, whether it's learning a language, taking an online course on the stock market, or even just picking up some new skills. But with so many different platforms out there, it can be hard to figure out which one is best for you!
Self-Ho...

Podcasting has been around for nearly two decades, but it's only recently become a mainstream phenomenon. According to Edison Research, in 2017 more than 36 million Americans listened to at least one podcast episode per month. With the growing popularity of podcasts comes an increase in demand fo...

Support service is one of the key links between companies and their customers. Typically customer support services are implemented two ways: on-premises and in the cloud. The first is classic, and may be the structure that supports your company's approach to customer service; the cloud, however,...

Your company can reap many rewards from expanding globally. However, it is a big commitment that comes with various risks. Therefore, you need to put in a lot of preparation work to make your overseas expansion a success story.

Here are some of the key ways in which you can prepare both your ...

An SEO (Search Engine Optimization) approach or strategy is the process through which webmasters plan and implement different steps with the aim of improving the organic search rankings of their websites.

SEO is a very important tool when it comes to driving traffic or rather potential clients...

Launching a tech startup company is sure to be an exciting time, but it will also be fraught with challenges. One area that many startup founders overlook is intellectual property laws and regulations. But if you want to ensure your brand is protected and you do not end up paying large fines for ...

Hiring and recruitment practices will fundamentally change as we move into the digital age. The question is, how can companies find the right people for their organizations? Will social media sites become a place where employers scout for talent? And what does this mean for those already employed...

In today's economy, it is important to make every penny count. This means looking for ways to maximize your business' success. In this blog post, we will explore how companies can make sure they are successful by examining some of the most common mistakes that hinder a company from reaching its f...

Choosing between a bare metal cloud and a dedicated server can be hard - there are tonnes of articles on the internet talking about why you should pick one over the other, and making the choice can be hard, especially if you’ve never used them before and have a limited understanding of the pros a...

In today’s day and age, smart technologies are deeply embedded in our lives. In fact, we think it’s safe to say that our lives during COVID-19 times would’ve been much more difficult without the help of technology.

Advanced technologies are behind widespread communication possibilities but al...

With the advent of the pandemic, the game rules have changed. Especially for those who have just started a business and are trying to stay afloat. Instead of traditional marketing instruments, more and more businesses turn to social media. It is a source of information, promotion, and building a ...

If you own a business or company, you understand the importance of a database. This vast information collection is made up of numbers from everyday business processes like sales statistics, website visits and clickthroughs, email open rates, and so much more. With this data, a business can improv...

The word “accessibility” is not just some buzzword used by government officials when it comes to the Internet. It’s a real and important concept that has been acknowledged even by the world wide web’s inventor, Tim Berners-Lee, who said of it:

“The power of the web is in its universality. Acce...

The onset of the COVID-19 pandemic has paved the way for businesses to go online. Whether it’s daily work or other business processes, everything has now turned into its digital counterpart. Due to the severe hit to revenues and profits, companies optimize their operations and skimming down the r...

Women have faced significant challenge to become successful entrepreneurs and leaders. Even so, sexism and a host of other isms continue to throw up obstacles. But certifying as a woman-owned business can help overcome them.

Take a closer look at the benefits of being a certified woman-owned b...

If you've recently considered data storage for your company, the terms data archiving and data backup probably popped up. These are two very different services that may be used in tandem to provide the most complete storage for your essential business information.
Data archiving is the preservat...

Automation has become a global processes, one that will soon impact every part of the workplace, including HR.

Today HR departments are forced to rewrite the rules, and that often means using new digital tools. Digital HR is built on a foundation of innovation and research. The structure of th...

Business data is scattered across a range of different systems, but it’s much more valuable and beneficial when it’s stored in a single location. Data that’s stored together provides you with a full overview of your business, enabling you to use it more effectively to make informed business decis...

Credit score has become a focal point in the lives of many people. Whether you are applying for a loan to buy your first home, car or even get that coveted credit card, having poor credit can be an obstacle. Many people assume that there is no way out and resign themselves to this fate; however, ...

Automation is an increasingly expansive global processes. The spread of automation will lead to changes everywhere, including in HR.

Today HR departments are forced to rewrite the rules, and experiment with digital tools. Digital HR is built on a foundation of innovation and research. The str...

As a business owner, you are likely looking to cut costs down wherever you can. The good news is that with today's technology, it is easier than ever to reduce your spending so you can see your organization grow. There are several ways you can utilize technology in your endeavors.
Use Fleet Mana...

The planet is slowly dying, and although the headlines often look bleak, there are ways we can all help to aid in the fight to keep Mother Earth alive. We’ve tackled the home, we’re tackling travel, we’re tackling the big corporations, now we need to look at our working lives.

When we look at ...

You've probably already heard about how artificial intelligence (AI) is slowly but surely sweeping the business sector and making things easier for large companies. AI is constantly used to make cost-effective improvements, as well as to gain an advantage over the rest of the competition.

That...

User experience (UX) is as essential to the success of your website as its content, yet UX design is still treated as an afterthought. The following stats show users take UX very seriously:

88% of users are less likely to return to a website that offers a bad user experience.
Users are 5 time...

Ecommerce has disrupted the way businesses have conducted for centuries. As a positive, eCommerce leaves the door open for entrepreneurs to sell products with little to no boundaries. On the other hand, eCommerce owners have to be technologically savvy to stay competitive. However, you won’t need...

The Covid-19 pandemic has changed industries forever. Almost no business has been untouched over the period, and while many have struggled and had to find ways to adapt, others have offered incredible opportunities for new startups to thrive and grow.

These sectors now look likely to be extre...

Becoming a YouTuber is not as easy as it looks. It takes years of practice, dedication, and patience to create successful videos which connect with viewers. However, there are some skills that every newbie YouTuber should have in their arsenal before they start creating content for the masses. He...

Excel is a common thread that connects almost all industries. Various types of companies, different job roles and most industries rely on the unique capabilities that Excel possesses to help their business grow. Having launched almost four decades ago, Excel has rapidly grown into one of the most...

System migrations can be very challenging, as with all life changes. Preparation and making your migration simple is often the solution to the problem.

You will essentially be doing a complete overhaul of your system and replacing it with a new one. When your business is growing dramatically, ...

When it comes to continuing education, many managers may be hesitant to invest in their employees' professional development outside their regular work activities.

However, employee development is not just about getting better in essential job skills while doing your job. It is also about lear...

Google is the world's largest search engine, and Google Ads is the world's most extensive advertising platform. Google Ads has helped millions of businesses reach new customers and grow substantially.

Many individuals and organizations fail to have the success they desire with Google Ads for ...

Any active internet user is likely to complete the email verification process at least once in their life. It goes without saying that such a routine procedure is now used by various services for security purposes. Email addresses have become valuable data points, but aren't always perfect. Somet...

Your website’s homepage is often the first point of contact a client or customer has with your brand. They might also choose to browse, but that first impression will remain embedded in their psyche. On the other hand, if your homepage offers nothing they are looking for, they might just as easil...

Looking for a career switch? Broaden your skills by learning the most in-demand programming languages like Python, Java, JavaScript, and more.

Software programming is a hot career right now and there’s no doubt about it. According to a study by the U.S. Bureau of Labor Statistics programming j...

There are many benefits to working with IT consultants. They can save you time, reduce the risk of costly mistakes and help your company increase productivity. However, there are also some pitfalls that business owners should be aware of before they choose an IT consultant or begin a relationship...

A company that commands more visibility is way ahead of the competition when it comes to brand acceptance. There are many ways to increase your company's visibility. Tradeshows, exhibitions, and networking events provide you with an excellent opportunity for face-to-face interaction and demonstra...

Building a website for your business is very important today because it gives you an online presence that people can use to learn more about what you do. After creating the website, you might get considerable traffic, which might not be enough to generate any income.

This might prompt you to a...

A Virtual Private Network (VPN) allows you to enjoy privacy and greater security when you browse the internet. VPNs are a set of servers that your computer connects to through your internet service provider (ISP) while you browse the internet. After you've connected to a VPN with the help of a pr...

If you run an eCommerce business, you need to know what integration means. In basic terms, eCommerce integration is about the coordination between your front-end eCommerce site and the back-end accounting and inventory system, which is more commonly known by the abbreviation ERP. With proper inte...

In a race to track and optimize a handful of success determinants, businesses often neglect a crucial one - their employees. Seeing as they are on the front lines of a company's everyday work towards growth and improvement, employees who are valued and encouraged can not only improve a business's...

It’s rough out there for any business owner these days. Not only did every business from startups to multi-million dollar corporations have to deal with the ramifications and restrictions from COVID-19 during 2020, but every business also has to deal with competition at every turn.

While the r...

Imagine waking up one day to find that there is a bungalow 5,000 miles away, in your name, being foreclosed. Or getting a call from a debt collection agency nagging you to repay a $200,000 loan that you never took out.

Identity theft is real and is becoming a prevalent problem within the US.
...

The pandemic has changed the working lives of millions of Americans. They’ve been forced to swap boardroom meetings and long commutes with zoom meetings and home offices. Employers are now saying that remote working will continue to be an option for millions of office workers but are you up for t...

Perfecting your management of payroll duties is important if you want to make your small business a success in the long term, and yet there are plenty of pitfalls which plucky young firms can fall into in this arena.
With that in mind, here is a look at the primary payroll mistakes aspiring ente...

It takes money to launch a new business. If you do not have enough savings and you cannot get friends or family members to invest, you will probably be considering getting a loan. But should you take out a personal or business loan to help launch your startup? Let’s find out.

You May Need ...

Data breaches are a common threat to businesses in today’s increasingly digital landscape, but one of the most effective ways that companies can protect themselves is actually via their staff. Hackers know that staff are often where organisations are most vulnerable, so maintaining regular traini...

Memory leaks are a common complication associated with programming which can result in a number of minor and major issues if they go unfixed.
Here is a brief insight into the basics of memory leaks, what conundrums they create and what you can do to deal with them as and when they do occur.

Q...

The world of e-commerce has recently undergone quite an expansion. With the combined effects of the pandemic and the shift in shopping habits, e-commerce stores are popping up like mushrooms.

A more saturated market naturally also demands improvements in the way e-commerce businesses are run....

5 TIPS ON HOW TO FIND WORK FOR STUDENTS

Many students search for work to help themselves go through their studies. Aside from tuition fees, there are school materials they need to buy and, sometimes, the allowances they receive are not enough for those materials. If you are a student and need...

Digital Transformation can be the Game Changer for Your Business - Here's How

We can all agree that digital transformation should be a priority on the list of things to do in 2021. The pandemic and the situations it generated showed us just how much technology can help improve and smooth up th...

Implementing IoT into Your Business: Benefits and Obstacles

With Digital Transformation, businesses can be up to date with recent happenings. The Internet of Things (IoT) being a valuable player of digitalization, can provide ways for improving the values, concepts, and development implemented...

10 Hacks For Google Analytics Strategies To Measure SEO

In a time when SEO is one of the key focus, if not priority focus, of advertising and marketing Google analytics has grown in usage. This software allows you to track your online metrics and tweak your strategies to best suit your needs. ...

Why Your Internet Habits Are Not As Safe As You Think

The Internet is providing access to helpful resources by which you can easily make your life better. Almost every one of us is connected to the internet actively or passively. The number of active internet users is rising at an exponential...

10 Factors That Make the Perfect Logo

While logos are a critical part of the success of your business, designing them can be a difficult task. The ideal logo should explain what your business is and what it does. Here are some tips to help
you make the perfect logo.

1. Create Powerful ...

If you thought that conceiving a business idea and launching a startup was difficult, try marketing. It will make your head spin. Regardless of the industry you're in, you will face a lot of competition. It will take time and patience to bring your brand closer to your target audience.

Times h...

Many experts project that after the long global lockdown forced by COVID-19 more and more people may want to switch to working from home. Even before the forced lockdown, remote work has grown by 44% in the last 5 years.

After all, many jobs like link promotion, online marketing, essay writing...

The electric and hybrid vehicle market grew steadily throughout the 2010s with the introduction of models like the Toyota Prius and Chevy Bolt. With General Motors’ recent announcement it would phase out all internal combustion engines in its vehicles by 2035, all eyes are now firmly glued to ele...

Nonprofit organizations have the vision to serve the greater good. Their objectives are based upon the needs of a collective, social, or public benefit. They usually rely on the financial income and donations given by generous people.

Monitoring the cash flow of a nonprofit entity can become a...

With the use of Machine Learning (ML) on the rise, it is more important than ever to take a look at the leading five ML libraries being used today. But before we get into that, let’s look at what is an ML library?

A Machine Learning library, or a Machine Learning framework, is a set of routin...

Almost every sector has experienced digital disruption from the digital age.

The education sector is no exception, with the internet and electronic devices being used in classrooms more than ever before.

Recent Pew research on Teen, Social Media, and Technology overview found that 58% of ...

Anyone who has to keep an SQL Server instance up and running will doubtlessly encounter issues that need to be dealt with to restore performance to its optimal level.

The first step to effective troubleshooting in this context is knowing what problems to look out for, so here is a rundown of c...

In today’s fast-paced world, businesses operate at such a fast pace that everybody wants to do more in less time. So, in order to stay competitive, businesses must improve the efficiency of their operations. Improving operations is not a one-time initiative. It’s a continuous effort that combines...

MongoDB is a great document store database which can be used in most types of app development projects.

MongoDB is built using C++ language, and it is free of charge (there’s an open-source edition). It was created in 2007, and it has only grown more popular ever since. Nowadays, many believe ...

Regardless of the method of selling products you choose, social media can be the place where you first meet potential buyers. After all, all start-up companies want to reach significant heights, to stand out from competitors, as https://20bet.com/fr/prematch once did.
Whether this meeting will l...

While e-commerce has always been a lucrative field, the pandemic has skyrocketed it to unprecedented heights. As online shopping continues to remain the safer option and customers get used to browsing digital windows, e-commerce businesses are finding new ways to tackle the increase in demand and...

Recovering lost items, vehicles, and even people has become easier than ever, thanks to the advanced location tracking technologies available today.

A few decades ago, GPS ruled the location tracking space with an iron fist.

Today, many location tracking technologies exist, some of which ar...

With all of the streaming devices, gaming systems, and devices that just use WiFi, the demand that we put on our internet is very high. When our internet does not move as fast as we think it should, it can be incredibly frustrating. Fortunately, there are often things that we can do to increase o...

Migraine is a condition characterized by extreme, throbbing pain in the head often accompanied by nausea and hypersensitivity to light. Migraine attacks severely affect the productivity and quality of life of sufferers, as one episode can last from four hours to three days. It can sometimes be so...

Businesses nowadays generate considerable amounts of data in their day-to-day operations and processes. An average company uses dozens of applications and several other on-premise systems for storing enterprise data.

Of course, while businesses are creating loads of data every second, the data...

CNC manufacturing is an advanced and intriguing ecosystem that is frequently fuelled by technological breakthroughs.

It is also a market that is subject to trends and fashions, just like any other, so here is a look at the driving forces behind the CNC services that are operating at the moment...

A videographer, or someone who records images with a video camera, should be an essential part of your content marketing strategy. Content is King on the internet, and with 51% of marketing professionals in agreement that video offers the best ROI, you can’t afford to neglect this medium. To find...

Outsourcing can give small businesses more flexibility and agility, without requiring them to shoulder significant costs as they grow and develop their operations.

The option to let a third party handle HR is increasingly popular, but should smaller firms consider embracing it, or is this only...

Okay, comparing the more technical side of traffic-generation to rocket science may be a bit of a stretch, but for the uninitiated, it can sometimes feel that way. I mean, search engine optimization is a specialist area for a reason, right? And so is the interpretation of advanced analytics, perf...

The idea of working online while traveling wherever you want may sound like a dream. But it has become a growingly attractive concept that many people hope to make a reality. Ever since the pandemic hit, working remotely and traveling may have somehow turned into a new ‘norm’.

Evidently, this ...

Software testing is an essential part of the development process, but rather than being a one-size-fits-all solution, there are actually a number of ways to carry out the assessment of new apps prior to launch.

Choosing between manual and automated testing is only possible if you understand th...

Increasing sales is the primary objective of countless businesses. But whether you own a small startup or work for a big player such as Amazon, boosting sales through online channels usually looks easier than it actually is.

Luckily, there are many things you can do to improve your sales, most...

The workplace should have a conducive environment for every worker to feel comfortable and accepted by the employer and every employee. Inclusivity at the workplace is wide and touches sensitive issues like the worker's culture, race, color, religion, gender, and sexual orientation.

The empl...

Modern life has been entirely influenced by the emergence of new technologies, meaning that our daily routines look very different today even when compared with what was considered normal a couple of decades ago.

This is no more apparent than in the workplace, where office habits have been res...

Creating a website for your business is indeed an exciting endeavor. No business can make any significant growth and progress nowadays without a good website that accurately represents its values and goals.

However, as exciting as it may be, it is worth noting that a business owner should cons...

Our understanding of war and military is often confined to images of soldiers walking through derelict streets or large-scale infantry and armor movement with tanks, fighter jets, and special units combing the battlefield. This isn’t entirely far from the truth, but we’re starting to see a fundam...

These days, on average, there are more than 30,000 new products introduced on the market on a yearly level. Besides, more than 627,000 new businesses are launched each year, which speaks volumes on how rapid and fast-growing the market has become.

Despite all that, nearly rapid prototyping is...

Social media is a big part of online business marketing these days and for good reason. Marketing through social media is a fantastic way to drive consumer engagement and to reach a wider target audience than ever before.

However, it’s also important that you learn to manage your social media ...

Have you thought about selling your online business at some point in the future? What about your main business goals and what would happen once you reach them?

Many entrepreneurs start businesses to turn a dream into reality, some do it only for profits, while others often get other business i...

For eCommerce businesses, making use of technology in the right way to achieve smoother operations, better productivity, and increased revenues. But even though technology can do wonders when it comes to the efficiency of a business, most business owners don’t know how to implement the right syst...

Having your own small business is fantastic, but you need to make sure that you are doing everything in your power to properly protect it. For certain vocations, it can be incredibly necessary to have certain insurance policies in place to ensure it is correctly protected. A great example of this...

Starting a business is exciting, and it’s tempting to launch right into the process if you have a great idea and are chomping at the bit to start raking in cash. But before you start any kind of business, it’s important to do a lot of research.

Let’s break down the five top things you should r...

Some say that sitting is the new smoking.

While it may be true that spending all day, every day in front of a computer might not be ideal for your health, that’s just the reality most of us live in today.

Whether you’re a developer, data scientist, growth hacker, or you have any other role...

Developing apps that would meet the needs of those using them and still have value over the years can be quite a cumbersome process. Each day the market is inundated with a number of apps that promise to make one’s life easy, comfortable and help them with their jobs. However, as the days bleed i...

According to the IRS, two groups of people are more likely to get audited than any other — the rich and the poor. Most moderate-income earners tend to pay their taxes and follow best practices.

If you don't belong to these two groups, the odds are that you may never hear from the IRS. But then...

Hackers, malware, cybersecurity threats, and natural disasters resulting in business data losses can cause significant disruptions to organizations’ day-to-day functioning regardless of their size. If your company does not have appropriate security measures and policies in place, you could leave ...

Big companies and organizations require a massive amount of daily planning to organize given tasks effectively. ERP (Enterprise Resource Planning) consultants are vital to the success of your corporation or business. ERP systems are complex and powerful tools to help manage businesses.

Qualif...

There is no doubt that growing a business is a challenging journey that takes both time and effort. During the early days, a business owner has to take care of various segments on their own, including sales, marketing, and many other segments at the same time.

On top of that, they have to fami...

Establish Learning Goals

One of the most important aspects of being an educator is establishing learning goals. Once you’ve decided that kids should learn how to code, an important question still remains: what specifically should they be learning?

All coding languages, including the best pr...

Writers specializing in business writing use different online tools to improve their work quality. Different online tools also make it easy for business writers to come up with quality content that entrepreneurs and other readers can use. The article will highlight different online tools that imp...

Web Design & Digital Marketing
Having a good-looking website that also functions flawlessly is necessary for even the smallest businesses today, and you cannot expect to achieve this without the assistance of design and marketing experts.

According to Parachute Toronto, this is not just about...

An application programming interface, more commonly known by the abbreviation API, is a computing interface that defines interactions between software intermediaries. It defines things like the types of requests or calls that can be made, how to make them, and which data formats should be used. D...

There are a lot of reasons why a redesign may be needed - sites become obsolete, company branding is changing, sales are falling, or the quality of leads is decreasing. All these and other problems can be solved with the help of a redesign by a UX/UI design company.

4 Steps to Prepare for a W...

Domain names are a big part of any website. It’s what people type in to visit your site and it becomes closely associated with your brand. This is why it’s essential that you take the time to choose a domain name that is just right for your website. Below are a few tips and recommendations you ca...

GPS apps have slowly become the part and parcel of hikers, backcountry explorers, delivery drivers, and of course every individual. This technology has been advancing rapidly and we cannot imagine our lives without a GPS navigation system.

A few years ago, all a GPS navigation system needed to...

Teenagers are commonly known as “trendsetters” in the consumer industry and it’s evidently clear why this is the case. Adults in the age range of 18-24 are constantly trying out new things and it’s the same when it comes to the products they use. Students, thus, become the best source to create l...

We are part of the digital age, where the whole global economy is primarily based on information technology. So, if there’s one sphere that holds a high potential for earning a decent income and keeps your mind sharp, it’s tech. But why should you consider a career in this industry or opt for a c...

Initially, the term Smart Contract was referred to as any legal contract in electronic or rather automated form. However, with the development of the blockchain, this term has acquired a different meaning.

A smart contract now is a special algorithm. It runs on the blockchain and serves to ex...

Is Coding a Fad?

In short, no. Coding is a field that is growing and changing quickly; there is a world of opportunity for young students looking to get involved in the tech world. Opponents to this position might argue that today’s popular languages, like Python, won’t be used ten or fifteen ...

In 2020, many businesses needed to respond to unprecedented changes and learn how to adapt to the new normal. However, everyone is hoping for a better 2021 and a lot of business owners are looking for different ways they can grow their companies this year.

Even though the previous year has bee...

You have probably experienced the situations when you accidentally delete files of great importance. Unfortunately, these situations are common for every user. But if you aren’t an experienced Windows user, you will never recover deleted data. But we have got good news for you. There is a proven ...

Macs are incredible computers in terms of their functions, – they run programs meant for many other Apple devices, and have a long life. Still, you should never be in a hurry when getting down to installing anything (if you do not want to spoil it all). Your Mac will be perfectly customized once ...

One of the most interesting online shopping statistics is that mobile shoppers are responsible for almost 73% of total eCommerce sales. And that’s a figure that can be just as scary as it is exciting.

Those that have already made the jump into a mobile-first online marketing world can be happ...

Starting a small business takes time, commitment, and willpower. So, if you’re planning to do that, or have already started, congratulations – not many people have the courage to embark on this journey.

However, you should know that starting a business comes with many responsibilities. The fir...

In the world of digital marketing, there’s no such thing as a silver bullet that guarantees success. “Growth hacks” can work, but what many of their advocates don’t tell you is the amount of work that accompanies these supposed shortcuts.

In my experience, there’s nothing more effective at st...

Having good search engine optimization when running your dating site is essential for higher traffic and better quality members

What is a PBN, and How Can it Help Your Dating Site?

PBN or a Private Blog Network is an SEO tool to help increase traffic to your site. A PBN is a network of site...

Media streaming has seen a significant rise in popularity over the last decade. More and more, people are consuming content through these platforms, making it relatively clear what changes businesses should be making moving forward.

When it comes to media streaming solutions, though, should yo...

A short while back, companies opted for outsourcing to minimize operational costs. This remains one of the leading motivations for outsourcing software development, only that it’s now a norm across the world. Outsourcing provided businesses and brands an avenue to access top industry talent and t...

I’ve been part of or managing remote teams for over a decade now, and I can safely say that shifts in technology and culture during this short space of time have been immense.

In ten years, I’ve gone from “managing the risk” of having one key resource off-site to being totally comfortable with...

Like almost every aspect of our modern lives, the future of our cities lies in smart technology revolutionizing the way that city urban planning is undertaken. The cities of the future will be as advanced as the devices we carry around every day, and equally transformational. Imagine a world wher...

Technology Fairs in 2021 | US, Europe & Worldwide

Technology trade shows have always been a good opportunity for IT specialists where they could show their inventions and see something new developed by other people as well.

Now, in the times of worldwide pandemic, these tech events are wa...

The last few months have seen one constant: change. Since COVID-19 arrived on the scene, picked up the world, and shook it like an Etch-a-Sketch, every day has ushered in a new set of changes. As for the marketing world, we thought it would be both necessary and helpful to see which changes are h...

Sometimes you need a quick cash injection to help you meet a financial emergency. If you need money fast, you might consider online short-term loans as an option. These loans are popular among those who want to borrow up to around £1,000 and repay it quickly.

Short-term loans do not represent...

Ecommerce is steadily turning into the favorite way to shop. In the U.S. alone, 25% of people shop online at least once a month. With a 0.5% growth rate of eCommerce worldwide, there's expected to be 2.14 billion online buyers by the end of 2021. This makes for more than a quarter of the global p...

The cryptocurrency market has evolved dramatically over the past few years. While many businesses have started accepting Bitcoin payments for their products and services, most of them are still relying on fiat currency payments. Most entrepreneurs don’t see the need for taking up Bitcoin, and few...

When it comes to sending out a mass email, you want to use a process that is both quick and reliable. For obvious reasons, you aren’t going to individually type out thousands of emails to your client base from your Gmail account. But you also don’t want to send out a mass email that feels robotic...

CBD has been a buzzword around the health and wellness, and beauty industries for years. The promise of having a plant-derived product that offers a myriad benefits with nearly none of the side effects is something that is too good to just pass by. Because of its unique way of binding with our bo...

When it comes to marketing for your small business, data is your best friend. The ability to understand and craft content for your intended audience through data analytics gives you a competitive edge, improves customer relationships, and increases sales.

But understanding analytics can be co...

With the increase of mobile usage among people around the globe, the need for mobile is escalating at a non-stoppable rate. Hybrid mobile app development is the escalating trend of the mobile industry.

Talking about hybrid mobile apps then these apps are easy to adapt in a faster manner on th...

Managing successful IT projects with Agile.

While the application of project management is not new, the advent of project management ‘approaches’ or philosophies has led to significant improvements in the quality of projects delivered and the overall project management process itself. Gone are...

Whether you are searching for someone from your past that you used to know, you hope to reconnect with an old friend or colleague, you want to make a valuable connection with someone in your line of work so you can advance your career, or you are hoping to find a long lost family member, there ar...

If you are not using personalization when designing your e-commerce website, chances are that you are losing out on revenue. In fact, over the past few years, as personalization has become more and more commonplace in the world of online shopping, businesses have lost billions of dollars in poten...

Fleet management can be a tedious job . As the business grows, the number of vehicles to track increases, and so does the confusion. Thankfully, there is fleet management software, which not only simplifies vehicle tracking but also fits well into any business digitization strategy.

Comprehens...

Remote working has in the recent past, revolutionized modern working. Organizations and individuals alike are rapidly joining the wagon in a bid to reap the benefits it promises. From saving on office overheads, increasing productivity, attaining a happy and satisfied team to achieving a better w...

A company's brand is so much more than its name and logo. It is the story about the company, the image it has among customers, and the mission they are trying to fulfill. It's clear already that the brand cannot survive unless it changes and adapts to current circumstances and trends. Let's disco...

Nowadays, essay writing has become a lot easier with different online tools and services. You can edit your text with the help of grammar checkers and anti-plagiarism programs and enhance it with animations, pictures, and graphics. To help you understand how to do that, we created this list of to...

Web development has become an imperative aspect of today’s business world since everything is shifting to online portals. However, the choice of your web developers holds equal importance when you’re planning to get started with such a project. Places like Ukraine have been the primary choice for...

Undoubtedly, education has a huge impact on the social and economic development of humanity. The same is true on a personal level. Education shapes our thinking and views. Continuous education propels us forward, so it’s a key factor in success. Entrepreneurs who want to pave their own way and cr...

Augmented Reality (AR) is nearly a part of every mobile app. People use it more often than they think, and the biggest example is the Snapchat filters they love. After face filter apps, brands like IKEA or Warby Parker have managed to launch AR mobile apps to make online shopping seamless for sma...

In the previous article, we discussed the business changes that you can make without breaking the bank. With the market being as competitive as it is today, every competitive advantage counts. Small changes such as managing office expenses better can help your business be more flexible when facin...

Introduction

This year is going to stick with everyone for a while because it changed much of our daily habits, prospects for the future, and healthcare priorities. A lot of people are thinking about a career change or adding new skills that would help them adapt to current circumstances. If y...

In today's digital marketing world, you're probably trying to juggle many things at once.

Does this sound like you? Planning and creating written content, designing visual assets and videos, pitching to advertisers, analyzing results, using multiple social media accounts, and ad services wit...

Business process modeling represents an organization’s business process usually presented graphically. BPM is therefore a quality management tool that is used to illustrate ongoing organizational procedures while helping with the management of business processes.

Graphical representation of bu...

In every business, the competition is always very stiff. So when you’re starting up your new business, it is not enough that you have the best quality product or service only. You’ll also require a start-up marketing strategy as a core part of your operations to compete effectively. It is what wi...

We live in a time where not only are there ample opportunities to start a business, there is a greater emphasis than ever for supporting social and environmental causes in general. In fact, according to a recent study, 51% of Millennials and 55% of Gen Xers gave money to nonprofits in 2018. Becau...

A recent study conducted by the Sequoia Consulting Group highlights the major benefits of shifting your company toward a “people-first” structure. This phrase emerged as companies started to introduce more well-rounded benefits and wellness programs to their employees. Many of these benefits come...

A business owner in 2020 needs to be prepared to make changes to their business at any moment. The world of business is ever shifting, and there are so many things that could dictate a necessary change. One of the most prevalent is often the need to make cost-effect changes. If you find yourself ...

Business entrepreneurs are forced to wear many hats as they juggle scarce resources. Looking for investors while maintaining business performance is an ongoing struggle until success is achieved. Once the business becomes successful, a further challenge to maintain productivity must be met.

E...

When putting together a tech stack for a new project, you have a massive range of options to choose from. Because your tech stack will encompass all the tools you use for a given web or mobile app, you must select the right items for a given project. Early decisions about your tech stack can infl...

Email marketing is one of the most popular forms of digital advertising. However, many businesses fail to utilise it correctly because they haven’t invested enough time, research or money into their email campaigns. This leads them to disband their efforts prematurely, meaning they miss out on th...

Over the last couple of decades, technology has become increasingly important in most industries. Some have become reliant upon it to function even on the most basic levels. Others — such as eCommerce and influencer marketing — have been created entirely as a consequence of our society’s continue...

Numerous start-ups are launched every day in various industries, especially in the technology world. Due to the 2020 pandemic that has taken a massive toll on the economy, entrepreneurs started to create game-changing businesses even more actively. Tech companies even decided to raise venture cap...

Since the COVID-19 pandemic, there are more remote teams working around the world than ever before. Even businesses that never thought they would be using the remote working strategy have been forced to, and in many ways, it’s paying off for a lot of businesses.

However, that doesn’t mean it d...

If you are looking into using a CART transcription service, then you should know that there are so many options available. You can hire an AI translator, or you can go through a professional if you want. Either way, if you want to hire a CART translator then you need to know the various uses for ...

Social media is everywhere, and it’s got to the point where everyone and their grandma has a Facebook, Twitter or Instagram account. But what separates Instagram from other social media platforms? Money. It’s all about the money, because that’s what many Instagram users are earning everyday, and ...

As children we believed in magic, imagined, and a fantasy where robots would one day follow our commands, undertaking our most meager tasks and even help with our homework at the push of a button! But sadly it always seemed that these beliefs, along with the idea of self-driven aero cars and jetp...

What do you think about the rate of customer satisfaction in your company? Don’t get us wrong — we’re not talking about the quality of your services. It’s great if you provide your client base with an excellent service. However, their overall satisfaction still depends on how you and your staff a...

In modern times, the financial industry uses more technologies than ever before and this is something that has begun to change the way that people look at lending opportunities. Whether you are a lender wanting to figure out if a potential loan recipient is a worthwhile risk or you are a consumer...

The COVID-19 pandemic really kept people indoors way too long while leaving the businesses gasping for breath to survive. But, there is a silver line of hope even in this trying time. The pandemic and the resulting compulsions actually made people change their shopping habits resulting in increas...

In 2020, choosing to hire remote developers is commonplace among business managers. Right now, there’s no lack of remote-only businesses. Tools like Google Hangouts and Slack make it easier for people from all over the world to connect and create innovative remote web development projects togethe...

Education represents a pivotal part of every young person’s life journey. Whether it’s K-12 or academia, formal education is there to ensure that new generations prepare for the world of tomorrow. But how effective are they at doing that? Disruptive digital technologies have become second-nature ...

The era of digital transformation has already come to an end. We’re no longer at a transitional stage. We’ve reached a point when most businesses are already digitized. Business owners realized that by introducing technology in their processes, they can easily reach the right target audience, mar...

Attracting new leads and growing your business can be easier than you think.

When it comes to growing your business, it all comes down to reaching new clients.

If you’re not expanding your customer base, there’s only so much you can do to increase sales. But for many companies, knowing ...

Instagram has rapidly become one of the top destinations for companies looking to implement digital marketing strategies. Since its release in 2010, it has risen up the social media ranks to become one of, if not the most important social media platforms. To many people, Instagram is just a place...

As the name suggests, a crisis management plan (CMP) is a strategy document that describes the preparedness of a business to respond to a crisis. A crisis in this regard is a critical situation that can potentially jeopardize the reputation or profitability of the company in question. A CMP can b...

Running a business can be tough, but building it up from scratch can be even more challenging. If you want to help yourself, then you can find out whatever you need to know, right here.

Building a Product with the Wrong Intentions

The number one mistake that people tend to make when startin...

Technology has evolved the day to day life of individuals as it has completely changed the way of living and doing business. One of the modern trends and major resources in this is, of course, the use of mobile applications. Technology makes many things better and easier. Health and Fitness are n...

Technology may shape the way people live, but sometimes the inverse is also true. In many ways, the issues of 2020 will drive the innovations of 2021, especially in AI. You can determine what AI research and development will look like by looking at where it needs to go from here.

AI expert Mar...

As consumers we are not strangers to the rapid evolvement of mobile technology. Year in, year out we find ourselves upgrading to the latest and greatest smartphones to experience the updated tech on offer. (Yes, we are talking to all the tech savvy individuals out there!) Our mobile phones are no...

For a lot of companies and organizations, survival in the business world really does depend on how much access they have to quality insights. In order to do this, they have to be in a position where they can generate answers to all of the right critical decisions. If you want to find out more abo...

As children we believed in magic, imagined, and a fantasy where robots would one day follow our commands, undertaking our most meager tasks and even help with our homework at the push of a button! But sadly it always seemed that these beliefs, along with the idea of self-driven aero cars and jetp...

First presented by Eric Ries in "The Lean Startup," an MVP specifies bit by bit product evolution, keeping in mind the user feedback. It likewise relates to the way of thinking of "Ship early, repairs later," upheld by numerous remarkable personas including Reid Hoffman, the Founder of Linkedin.
...

When building a tech startup from the ground up, it’s tempting to start doing everything yourself. For one thing, the budget is usually tight, to begin with, and it can appear at first glance that it’ll be cheaper to do a job yourself rather than outsource it to someone better qualified. One key ...

Search engine optimization is a strategy no business with an online presence can do without. People are more likely to visit a site that appears higher in their search results, while those that are listed on second, third, and any other page get significantly less traffic. The first page of searc...

Facebook is no stranger to backlash from government officials and consumers. Now, however, big companies are boycotting social media platforms, like Facebook, after following calls to action from civil rights groups.

The social media brand has been in back-and-forth battles with the public and...

Everyone is familiar with the old saying that “you have to spend money to make money.” However, while the sentiment is well-understood, one crucial thing it’s missing is specificity. Precisely how much money should be spent on any one project or company? How much is too much?

In this article,...

Is cross channel marketing what’s missing from your business strategy?

In today’s mobile world, your customers can interact with your brand in a variety of different ways. From checking their email on their mobile phones to browsing your website to see your newest products -- you need to make...

What makes a mobile app successful is when it has the right technology stack during development. The right mobile stack not only gives you a good software solution but can also save you from spending thousands of dollars on development costs, along with any other time-consuming issues that can de...

The human brain is an exceptional make. We can convince our conscious mind, but the subconscious mind works mechanically? It grasps things which it discovers are new & unique. But only a few realize it. In other words, we can bluff our brain that leaves a catastrophic effect on(subconscious mind)...

With the advancement of technology in the 21st century, The retail sector is experiencing a global revolution, and the whole credit goes to digitalization. Thanks to Digital Platforms, Businesses are experiencing many changes. The internet and mobile devices have enabled consumers to connect with...

Over the years, there have been a variety of new advancements in business technology and process automation. However, none of these technological innovations have been nearly as disruptive or progressive as artificial intelligence (AI).

AI is a trending web technology that has become significa...

For small businesses no matter, if they are running from home or in a warehouse, the most essential element you would need to run successfully is more customers. The term which is widely used to back this process is called lead generation.

If you want to expedite the growth of your ideas for ...

The novel strain of coronavirus (COVID-19) has affected almost every sector of the global economy. It has particularly precipitated a significant slowdown in manufacturing, supply chains, and international trade in general. In the beginning, the slowdown was attributed to the overdependence on Ch...

Over the years, there have been a variety of new advancements in business technology and process automation. However, none of these technological innovations have been nearly as disruptive or progressive as artificial intelligence (AI).

AI is a trending web technology that has become significa...

Months after the first case of the novel coronavirus, businesses continue to struggle. Demand for most luxury goods remains low, and many customers are still wary of shopping in-person, despite attempts to re-open the economy.

New strategies are keeping struggling businesses afloat. Data was i...

If you are like most professionals, you can adapt to change as one of your reliable, professional attributes. But mostly that is for the sake of acing an interview. Once you are hired and confronted with a modern workplace's dynamism, you are likely to have a meltdown if you aren't adequately pre...

In this day and age of instant gratification, individuals need fast solutions and healthcare isn’t an exception. They would prefer not to hold up in long lines outside the center or medical clinic and they need a platform that keeps them updated on their issues all day, every day. Along these lin...

Going global is easier now than ever before, thanks to technological advancements. You can meet new clients online, hire talents online, and operate an international business without leaving your home country. Indeed, technology has precipitated greater opportunities for market growth and diversi...

Technology has revolutionized most principles of marketing, notably brand reputation building. Digital advertising and artificial intelligence, for example, have become key tools in reputation building.

Technology can also be used by your competitors to tarnish your brand’s online reputation....

There are a number of concerns that come up when trying to find effective marketing campaigns for any business. First, you need to pick a product or item for your campaign, your goal can then be determined and an advertising method put into place. In order for a marketing campaign to be determine...

The quarantine is almost over. Some parts of the world are slowly returning to the regular routine. More and more people are leaving their homes and are rushing to work. It seems like the danger has passed. But this is not the time to discard the personal safety habits we have been developing ove...

Business owners are always looking for the next best thing. If there is a way to improve their efficiency and optimize their eCommerce flows – they will. As the number of internet-enabled businesses continues to rise, so does the number of viable content management solutions.

SuitCommerce is ...

The financial services industry witnesses millions of transactions worth trillions of dollars every day where security, transparency, and cost-efficiency is a high priority. 45% of financial intermediaries such as payment networks, stock exchanges, and money transfer services suffer from cybercri...

The COVID-19 pandemic has impacted almost every area of the world economy, and education is no exception. Perhaps, it is one of the most affected sectors, with not just short but long-term consequences as well.

However, technology seems to be the one element connecting teachers and students am...

The coronavirus has left many entire industries severely disrupted. Small and medium businesses (SMBs) are often among those struggling the most.

The Paycheck Protection Program (PPP) is a recently unveiled program operated by the Small Business Administration (SBA) with support from the U.S. ...

When you’re ready to launch a new startup, funding is one of the first challenges you face. And as you likely know if you’re reading an article like this, there are a number of standard approaches to funding the early stages of development. You might dig into your own savings or go to friends or ...

Since the Covid-19 pandemic hit the world, businesses have been turned upside down in almost all aspects. Most have been forced to send a big part of their staff home and others not considered essential service providers have closed down. Besides worrying about keeping their employees, customers,...

During these tough times, many businesses have had to lay off some of their employees, seize operation for a while, or even close stores at least for the time being. The rest of them that survived had to welcome a relatively new way of doing business: via online meetings and conferences.

Amid...

Many businesses and companies have found a digital presence or an online platform to be essential during these tough times. As business and transactions have shifted to digital mediums and exchanges, it’s become more and more important to have an online presence or a digital medium where you can ...

Cloud technology is helping businesses in every industry do more with less. While many of us can already see the key role that this technology is able to play in driving successful digital integration, some are skeptical or simply unclear on the benefits of moving applications and workloads into ...

The coronavirus pandemic started as a healthcare crisis but has expanded in reach to impact the economy. As billions of people around the world shelter in place, businesses of all sizes are facing the unprecedented challenge of marketing to an uncertain, distanced client base. The way companies a...

Mobile apps are the new cool for businesses. With more traffic coming from mobile phones, businesses are moving to the mobile app platform. Today, app stores have more than 2.5 million mobile apps, and the numbers are increasing drastically. Research shows that more than 63% of people sleep with ...

You have probably heard some of the hype around sales enablement and might be wondering to yourself why is sales enablement important? After all, the way that you have been doing things seems to be working fine. And you know what they say – if it ain’t broke, don’t fix it! However, you really don...

The world is facing an unprecedented crisis that none of us have ever experienced before. The coronavirus pandemic has completely changed our lives, and no one can even predict when the crisis will be over.

But let’s not go over the COVID-19 details, as you probably know all about the virus an...

In response to coronavirus, you may suddenly find yourself managing your startup from home. Whether or not you've worked remotely before, the COVID-19 outbreak is making you. The good news is remote management isn't impossible, but it does take a few adjustments.

Managing a startup from home ...

Launching a startup is an exciting prospect. It definitely takes a lot of planning and every startup takes some money to launch. It is important to be proactive about how you manage your money as you launch your startup so that you can more quickly reach profitability and sustain the business for...

As a small business owner, your marketing budget is relatively limited. If you don't spend your ad dollars wisely, it can impact your revenue, and you may miss the opportunity to gain exposure. For maximum results, you must figure out the best advertising techniques for your particular industry.
...

Logo redesigns carry a powerful history. Some have paved the way for a large jump in sales and new customer growth. Other efforts have resulted in cratering stock prices and customers incensed about losing a look a feel that has become a part of their comfort and life.

So when you are looking ...

Most of today's marketing is done online. Be it with careful SEO management or with social media promotions, companies use various methods to make their websites and their services noticed. Therefore, one might wonder whether email marketing campaigns have a place in modern online marketing. Afte...

An impressive number of startups in various fields appear every day since many inspired specialists decide to separate from the company they work in and run their own business. Unfortunately, most of them fail at the very beginning and don’t reach initial goals. According to the Statista report, ...

Like many women, I grew up convinced that while worthwhile, choosing to become a mother one day would inevitably slow me down as a professional. Decelerate me, if you will. So at 38 while airborne en route to Lima for business, when my son first kicked me from the inside, I stayed calm. And four ...

Sales are not only essential in keeping your business afloat but can also attract potential investors that become the lifeblood of your startup's growth.

To ensure the success of your startup, a targeted sales strategy can give your team a clear path to focus on. The Los Angeles sales trainin...

A great product isn't enough to create a successful business - what turns a business into an empire requires an excellent product combined with exceptional marketing.

Thanks to the Internet, it's easier now more than ever to get a brand or startup in front of target customers.

With all ...

Founding a company is a leap of faith that most find difficult to take, which is why we are Introducing our monthly series called “Founderly Advice!” Each month, we will handpick a founder and ask a series of questions to understand the grit and fortitude it takes to launch a startup.

Our debu...

You've decided to incorporate your small business or form a new LLC from scratch — possibly in order to give yourself some protection from legal liability, more legitimacy or because you need to hire and pay employees.

In any case, there are steps that you will need to take to register your LL...

In Tech there is so much emphasis on claiming that your new solution will disrupt the status quo, that much of the fundamentals of building a great brand never get considered. So often do great solutions suffer from poor communication due to a misunderstanding of how people learn about new techno...

Our human civilization has been built on the foundation of consistent scientific and technological progress. Technology has influenced our course and revolutionized the way we work and live in a persistent manner.

In recent decades the pace of progress has accelerated leading to many importan...

New York City excels in a number of various fields, and financial technology is certainly no exception. With so many stock exchanges, investment banks, and trading firms to be found, the Big Apple provides an ideal environment for integrating technology into financial operations. For the...

When I was five years old, my father and I were together in a car crash, in a newly purchased car. I, survived unscathed. He, died after 24 hours in a coma and after repeated surgical operations to save his life.

As a way of grieving my dad’s tragic death, my mother wore black for more than 15...

In life, change is inevitable but in business change is vital. For success in the digital world, you need the latest technology and the ability to reach people in innovative ways to get an edge over your competitors.

Technology trends can indicate new markets and even give rise to new methods ...

While mobile apps have penetrated enterprises of all niches and as using mobile apps for all kinds of workplace tasks have become increasingly common, keeping crucial data out of the reach of the wrong hands has become a significant concern. Maintaining proper rules of data access has been a c...

Contract management is a crucial initiative for organizations of all shapes and sizes. It becomes increasingly important as companies expand and the volume of contracts in question increases dramatically as well.

What is Contract Management?

It is a discipline that supports commercial manag...

Security is one of the most vital aspects of any mobile application. However, it is often found to be neglected during the process of app development. In this blog, we will walk you through some essential ways that can help supercharge security during the development of a mobile app.

In the ...

What is MRP software?

MRP software refers to software systems that are automated, and which are used for the purpose of manufacturing resource planning. The aim of MRP software systems is to ensure that material and production planning processes are fully-automated, and simple.

How is MRP ...

For years accessibility has been an afterthought when it comes to the design and distribution of technology because those with disabilities are not often thought of as the “target market”. An estimated 12.6% of the US population, roughly 40 million Americans, are classified as disabled with 15%...

Building a successful business is difficult, and the first few years can be especially grueling. When first beginning any business, the owners’ focus tends to largely be on growth. After all, regardless of whether the goal is a sale to a larger firm or building the next Google, nothing happens wi...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for a product or service. It’s also critical to obtain intelligence on how a product or service coul...

According to finance professor Tania Babina, exposure to a firm’s research and development department can provide valuable insight to those hoping to start an entrepreneurial venture.

In a recent paper she co-authored with Sabrina T. Howell of NYU Stern School of Business, Babina found that wh...

In networking, it’s often the case that the person who can help you is a friend of a friend.

But securing that third-party relationship can be complicated for women, especially if they are in a field that has been traditionally occupied by men.

In a recent paper, assistant professor Mabel A...

Starting a successful business is no walk in the park. Aside from borrowing funds from financial institutions and investors, yielding any profits for the first few years is uncertain. However, it’s essential to exercise patience as, over time, your business will grow. Here are seven critical achi...

It’s well known that most industries are still overwhelmingly dominated by men. For instance, Wall Street, tech, construction, and engineering are only a few of the industries in which women are underrepresented, holding only 9 percent and 6 percent of the senior roles in venture capital and pr...

Thinking about making that major leap across the pond to expand your global reach and tap into new markets? Opening your very first US office is an exciting step towards elevating your business, and in our opinion, there’s no better choice for international tech startups to set up shop than in Ne...

Getting the right work-life balance can be tough, especially in the UK where employees work the longest hours in the EU. Therefore, it comes as no surprise that stress in the workplace is at an all-time high.

While it may be easy for an employer to shrug their shoulders and deem stress and me...

Today’s information-age has rapidly transformed how people conduct business, learning, as well as general interaction. Advances like instant messaging, social media, and email are primarily designed to make communication and business operations more convenient and easier.

Technology is said to...

1. Pre-show work: Have clear, attainable objectives for the show. At TechDay, these might include vetting potential accelerator programs, impressing venture capital groups, meeting angel investors, scouting for talented future hires, and networking with like-minded founders. Spend some time devel...

When searching for ways to increase traffic to your company, the answer may be in an unlikely place: emails. It may surprise you, but for years, email marketing has been a valuable tool to increase revenue and traffic to your business. For every $1 spent, marketing through emails generates $38 in...

Creating PTO and leave policies can be a complex undertaking for any employer. Discover some important considerations for your company leave policy.

Whether for vacation, sick leave, or an unexpected illness in the family, all employees will need time off from work at one point or anot...

When it comes to small business owners or entrepreneurs finding the perfect office space for lease, I always say - every company is unique and there is “no usual.” Perhaps just the sheer uniqueness of every small business makes that our very own “new normal.”

I certainly understand how findi...

Advocating for better mental health at work often starts by offering the right benefits to employees. In this post, explore some popular options.

People want to feel happy at work. This isn’t breaking news, and in fact, we’ve written about employee happiness a lot on our blog.

But as more a...

Spending on cybersecurity—and the cost of cybercrime—is soaring. It raises a question: Why is it so hard to protect data? Jennifer Kitses explains.

Last fall, Equifax, one of the three largest credit-reporting agencies in the United States, revealed that hackers had breached its defenses, ca...

Columbia Business School Senior Scholar Paul Ingram shows how to cut through a barrage of input.

The most important decisions a leader makes are never straightforward. Whether you’re charting a corporate strategy or making tough budget cuts, multiple criteria come into play. Without s...

Professor Oded Netzer shares his insights on avmajor business challenge. How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.

At the heart of good decision ...

Open innovation has a strong foothold in the tech industry. Big tech companies create application programing interfaces, or APIs, to tap into the knowledge base of outside software developers. By doing this, centralized companies are able to access external pools of knowledge that enhance the val...

Michele Berdinis is President and Senior Attorney at Beeline Legal. The company provides trademark registration legal services through a web-based expert system designed and backed by an experienced trademark attorney.

It’s boring and barely worth mentioning that we’ve seen a revolution in the...

These days, tech innovation can be the defining line between success and failure in business. With the ubiquity of technology pushing emerging trends almost every day, it is easy to find yourself falling behind your competitors after missing a vital opportunity to introduce "the next big thing."
...

Innovation has always been one of the hallmarks of a successful company. Taking risks with new technology has created some of the world's largest businesses in the last few decades. From retail giant Amazon to Google, the single largest source of advertiser revenue and aggregated data in the worl...

Chris Corbishley is an Investor at Forward Partners, a leading early-stage VC fund providing startups with capital and operational support, with a special emphasis on the UK's next generation of AI, e-commerce and marketplace businesses.

Negotiations can be daunting. Whether you’re convincing ...

The latest technology advances of data science and machine learning made them powerful business tools. Data Science-powered solutions can deliver actionable information that enables companies to improve efficiency, effectiveness, and customer satisfaction.

Data Science & Machine Learning

Da...

The process of shepherding a startup idea all the way to its launch as a software product is a lengthy and perilous one. However, there are ways to smooth the process as much as possible. This is especially true if you have chosen a solid software development partner who will build your solution ...

If your project involves audio and video communication in real time—regardless whether it is the main idea or just an auxiliary feature to enhance user experience—there is a technology that might become your optimal choice. It is called Web Real-Time Communication (WebRTC), and it is basically su...

Starting up a business in this day and age is probably one of the most challenging journeys one can take on. It all starts with one idea, and then the excitement kicks in. However before you start throwing money away to get it off the ground you need to be realistic and have a clear strategy in p...

The side-project-turned-company is a common path that bootstrapping founders take to grow their first company and it’s worth revisiting some of the best-practices in this article.
Fact is, you don’t need a lot of money, venture capital funding, or even an original idea to bootstrap yourself into...

A web application project begins by deciding which technology stack will best fit its requirements. Not every application has the same performance needs, so this initial choice is important to ensure that your finished project will deliver a smooth user experience.

The two main pieces of a te...

The Apple WWDC and Augmented World Expo were two events that indicated the direction of augmented reality technology trends for 2018. Both showed us the present state of AR technology and where it's likely to go in the next couple of years. Below are 7 trends that will keep garnering attention i...

Design thinking isn’t just about the visual outcome of a product. Rather, it’s a method of creatively and practically solving problems that keeps the user top of mind. Understanding the user’s wants and needs allows us to make more accurate decisions during the inspiration, production, and iterat...

With 2017 being a record-breaking year for cybersecurity incidents, it is clear that this is a concern for every business. From small, digitally-enabled companies, to large enterprises, organizations of different sizes are facing the same threat.

Hackers are trying to exploit your vulnerabili...

There’s a crushing, isolating pressure that engulfs many entrepreneurs as they try to transform a passion into a profession. Long days extend into exhausting late nights as they wrangle talent, negotiate funds, and wonder just how far away success (or failure) lies.

In the world of business, a...

In short:

-In software, swift financial processes are key to beating your competitors.
-The chart below shows benchmarks for key software-industry KPIs so you can compare your business’s financial prowess to others.
-If you want to improve your performance, then it may be time to make some c...

May 25 2018 is an important date for many operations doing business in Europe, as it represents the moment when the General Data Protection Regulation goes into effect. The GDPR protects the personal privacy and data of EU residents, and fines for non-compliance are stiff. The GDPR standardizes d...

In the beginning, you and your co-founders bootstrapped solutions and personally attended to each customer like they were newborn kittens. Your internal messaging system was a tap on the shoulder, and your communal desk doubled as a ping-pong table (or was it the other way around?).

Startup li...

From ideation to exiting and everything in between, here’s a roundup of top insights from Columbia Business School alumni venture capitalists

Kesha Cash ’10
Impact America Fund

"Formal education is important, but don't discount your lived experience. Ingenuity, resourcefulness, resilience,...

You’ve created an engaging name for your startup, secured your url and social media profiles, built your product, and hired the right people, all to solve a problem. There’s a reason this problem needs to be solved and there’s a reason you’re the right person for it, but how do you communicate th...

Conventional thinking in venture capital is that success requires aiming for the fences. Home runs (or even grand slams) are necessary to generate a reasonable rate of return in light of the large majority of portfolio companies that go out of business. But is this the most sensible approach?

...

We’ve reached an inflection point: the conversational interface is now viable for a much wider set of tasks and applications. The story of how we arrived here is for another day. But put simply, with advances in AI, machines are increasingly able to converse intelligently with users. This is a hu...

Discovering Augmented Reality

Delivering information in more dynamic ways is one of the great challenges of the current tech revolution, and one solution that is rapidly rising to meet the call is augmented reality. AR systems overlay information on real-world scenes in real time. A fan at a s...

As the founder of Contently, Shane Snow and the company’s Director of Content Strategy, Joe Lazauskas put it, Contently quickly transformed, “from a startup sharing half a floor with two other companies to a global tech company with over a hundred employees.”

Founded in 2011, Contently has red...

The best way to carry out a software project is to hand it to one team who will be solely responsible for the ongoing cycle of product development and delivery. However, modern businesses are rarely limited to a single product. Established companies and enterprises tend to outsource software deve...

Having unlocked “the first scalable revenue channel in 10 years” BounceX has become a powerhouse in the world of tech and entrepreneurship.

The company’s CEO, Ryan Urban, sat down with TechDay to share his insights on what it took to turn his idea into a business worth millions.

Along with ...

Enterprise-level players know that technology and innovation are the keys that unlock business success, and attending industry events is one of the best ways for companies of all levels to keep up with the ever-changing world and stay ahead of the competition.

Tech experts and managers of Mobi...

Stop me when you’ve heard this before - Your team, despite your best intentions and employee of the month programs, seems to be becoming less interested in your work by the day. No matter what you do …

Wait, what’s that? Stop already?

That’s what I thought.

You see, team building has ...

Launching your own startup is a big decision, especially if it involves quitting your day job. Even if your venture succeeds, you’ll probably experience your share of stressful days and sleepless nights. And if it fails, you may be in for worse.

Like most prospective founders, you’ve probably...

Ecommerce websites are arguably more complex than regular websites that are mainly comprised of a home page, an about page, a portfolio of services, and a contact information page. Aside from the usual components, they have category pages, individual product pages, shopping cart pages, thank you ...

Software development outsourcing is one of the primary ways of launching a business within a certain limited budget.

If we compare outsourcing to in-house developers, which require regular salaries, work space, and procurement, outsourcing becomes a cost-effective solution, particularly for s...

Marie Le Page, UK CEO of LivingPackets, new European express delivery startup, shares the lessons she has learnt on her journey as the CEO of a sharing-economy business

Technology-driven, the concept of the sharing economy has become one of the most exciting developments in the last five years...

This is a short warning to entrepreneurs. Founders often start a company based on their passion for something. That’s fine as long as they are also solving a problem or otherwise addressing the needs of a clearly defined target market.

The advice that is dispensed too often these days is to pu...

Turns out, you don’t need your own 2007 version of Kim Kardashian to help you make the most of your closet.

Cladwell, a mobile app founded in 2013 is helping users revamp and revive their style without emptying their wallets.

The company has grown exponentially since its inception, having r...

We’ve all been there. You find yourself running late for a meeting or dinner with friends all because you misplaced your phone, wallet, keys or some other aggravating combination.

Nothing makes you feel more helpless than searching every crevice of your home for something you really can’t affo...

Though launched only a few years ago in 2015, Hooked has already risen to the top of Apple’s top free apps chart, joining the ranks of major app giants like Bitmoji, Snapchat and Instagram.

If you’re not yet familiar with the increasingly popular app, Hooked allows you to read bite-size stori...

Nobody likes to be rushed – most of us like to work at our own pace, leisurely and without stress. But come the holiday season, we all feel like we’re in a mad dash to get work finished, invoices paid, deals closed and Christmas cards sent.

But something we often forget to do is to take a m...

We’ve all been there. Your alarm goes off on weekday morning, and at that moment, you’d almost rather lose your job then roll out of bed.

This overwhelming sense, “do I really have to?” can be spurred for a variety of reasons, but more often than not it comes down to work not being a place y...

Founded in 2006 in Lincoln, Nebraska, Hudl, a company that provides video review and performance analysis tools for sports teams, quietly grew to have an estimated worth of over $100 million.

Since its inception, Hudl has acquired over 162,000 total active teams across 30+ sports and more tha...

Building a selling process from scratch is a daunting task, much less scaling it to something that will eventually pay all the bills. To shed a little more light on how to get it done, here’s the best advice on scaling up your sales from five entrepreneurs.

As you may have noticed already, one...

The unpredictable nature of tech launches can be incredibly challenging for communicators. From shifting launch dates, to evolving product features, and the last minute race to finish technical development, there is usually a very short runway and limited resources to develop a strategic, impactf...

When thinking about the companies or brands you most admire, which come to mind?

If your list contain brands like Apple, Google or Amazon, you’re not alone. The frequently cited companies mirror rankings of the world’s most admired companies: Apple (#1), Amazon (#2) and Starbucks (#3), Southw...

Whether you’re building furniture or selling insurance, starting a company is no easy task. Things like ensuring invoices are paid, getting your business marketed, and more, are all part of the equation - and that’s just the tip of the iceberg.

However, something that many entrepreneurs don’t...

Since eating has persisted as society’s favorite hobby since the dawn of time, it’s no surprise an immense amount of food related startups have come into existence.

However as most of us are more “bone apple tea” than Barefoot Contessa, it is reservation based dining startups that are most s...

You might think that share schemes are something only set up by established businesses with a large number of employees. The truth, however, is that share schemes are a great thing to have in place early, no matter what stage your business is at.

1. The shared ownership effect

When you’re ...

Setting up in a new location is a daunting and challenging prospect for any business. Unless there is a client or customer already in the location, it’s a leap into the unknown!

Engaging local business communities is a key part of getting to know who’s who in a new location. Based on our exte...

Close more deals, hire more staff, earn more profits. This is the mantra that propels the 10% of entrepreneurial pursuits into success stories. But when you’re strapped for cash to start with, the idea of making it big seems like a dream come true rather than an obstacle you should be preparing f...

Expanding into a new markets can be an effective way to grow your business, but it takes a disciplined process to properly assess the potential growth of each opportunity. Entrepreneurs and established businesses alike should be wary of jumping into a new market simply because an opportunity came...

Whether you run a three person startup or have a company that has reached Airbnb level success, digital marketing is fundamental to continued growth.

Though it varies greatly what a digital marketing campaign entails and is able to achieve, there are core elements that are universal.

Briann...

If you didn’t already know, we’re currently living in the future.

Sure we’re not zooming around in flying cars or taking vacations on the moon (though this seems imminent), a lot of technology that was previously reserved for 80s sci-fi films is now a reality.

From drones to 3-D printers, m...

In an age where foods fads like veganism and kale based anything have become almost hostile, Food52 serves as an oasis from the mania.

Though this digital food community advocates for things like home cooking and wholesome ingredients, Food52’s sensibility is a clear deviation from the snobber...

This post was provided by NetSuite and has been repurposed with permission

For businesses today still running siloed, departmental solutions of yesterday, there are daily challenges meeting the needs of the modern consumer. The answer for many is to turn their ERP system inside out.

Consume...

Companies like Uber and Lyft have forever changed the meaning of terms like “getting around” and “public transportation,” affording anyone with a smartphone and a credit card the luxury of their own car and driver.

Uber’s debut in 2009 officially launched this industry of ride-sharing, also c...

Few entrepreneurs can even dream of the visibility, value and recognition that comes from entering the Dragons’ Den. The hit BBC show has propelled countless startups into the mainstream, yet for many, appearing on the program is nothing more than a pipe dream.

That is, of course, unless your ...

Great leadership is the difference between success and failure in any business, but with 50% of startups failing within the first five years, having the right leaders in place is critical for new businesses to grow.

It’s up to the leaders of a startup to make decisions that will shape the bus...

This post was provided by NetSuite and has been repurposed with permission

Introduction

Starting a business can be hard. Growing your business can be even harder. Whether it’s poor customer data, manual and broken processes, minimal operations visibility to make decisions, building a winni...

All tech startups are in the business of speed. But moving fast and breaking things is only sustainable if you can stop customer relationships from fracturing in the process.

So before your next crisis arrives (and it will), be sure your support team has a plan for the customers who will inev...

This post originally appeared on NetSuite's blog and has been repurposed with permission

That iceberg the size of Delaware now floating free isn’t the only one people need to worry about these days. There’s a virtual armada of icebergs out there today taking the form of legacy ERP providers.
...

Are you ready for the new revenue recognition standard to go live? For companies in many industries, implementing this standard is likely to be more time-consuming, complex and costly than management expects. Here’s an overview of the changes that are coming soon to your income statement.

A Ma...

This post originally appeared on NetSuite's blog and has been repurposed with permission

When the leaders of Sourcingpartner Inc. decided it was time to trade in a largely manual warehouse management process riddled with bottlenecks for a modern, cloud-based alternative, they knew their choi...

This story originally appeared on Forbes and has been shared by Branch with permission

Whenever I look at our company, I am in awe of the amazing team we’ve built — a team dedicated to excellence and execution, and not afraid to try, fail, learn and try again. As we celebrate our 100th hire,...

Read enough technology headlines these days and it’s easy to assume that the human voice box is about to become a vestigial organ. Much like an appendix or tailbone, it will soon be remembered as a formerly useful tool that’s no longer fit for our modern world.

Customer service leaders certai...

Assessment of internal controls is part of today’s auditing requirements and helps identify risk factors. But, it can sometimes be unclear why auditors ask so many questions about their clients’ internal controls.

The American Institute of Certified Public Accountants (AICPA) issues technica...

First – what is growth hacking?

It’s an important question. Today, many marketers like to describe themselves as ‘growth hackers’, when the truth is they are nothing of the sort – they’re simply trying to sound a bit cool and clever to the uninitiated, like they’re in on a special secret that ...

When does the new election apply?

Starting with tax years beginning in calendar year 2016, if you are a qualified small business, subject to limits, you can elect to apply all or some of any research tax credits that you earn against your payroll taxes instead of your income tax. If you are en...

This post originally appeared on Branch.io's website and has been repurposed with permission

I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with me at conferences. From SF to NYC, Amsterd...

Chatbots are appearing on messaging platforms in droves. They’re everywhere. And I’m not just talking about generic customer service bots that live on websites – those have been around awhile.

I’m talking about branded bots that live on messaging platforms like Facebook, Slack, Skype, Kik, eve...

You need more than grit, grind, and Gary Vaynerchuk quotes to grow a successful startup these days.

Now, don’t get me wrong. I’m not here to knock #TheHustle. I know it’s a vital resource every startup must rely on from time to time. But what you don’t want is a culture where acquiring custom...

While CFOs typically spend the bulk of their time in the accountant role, most would rather be more involved in business leadership. To achieve this goal, they must streamline the accounting function to free up more time to partner with other business executives. Armanino’s 2016 CFO Evolution Sur...

If you haven’t heard, health is hot and leading a holistic, green lifestyle is back en vogue.

Society’s newfound reverence for things such as kale, quinoa, and of course, avocado may be considered the apex of this movement, but turns there is so much more to it.

In recognition of this sort ...

As a small-business owner, you should always be looking for an edge on your competition: the latest tech tools, the best talent, the most effective marketing strategies, etc. Yet, you might be overlooking one of the oldest and most profound methods of improving your business: Education.

Many l...

Quora has yet to meet a question it couldn’t answer.

A platform for sharing and growing the world’s knowledge, Quora has built a massive community of curious, ambitious and inquisitive people. Today the site enjoys hundreds of millions of monthly visitors and is available in five languages and...

There aren’t many secrets to having a successful startup: Most entrepreneurs will freely tell you that it’s a messy mix of good timing, quality products, good luck, and a dash of hard work. To put it plainly, in starting and running a business, there is no simple equation for success.

Yet, bu...

If you mention that you work for a British technology startup, most people assume that you’re based in London, or at the very least, a major city like Manchester or Birmingham.

But Cronofy isn’t. We’re based in Nottingham, and our team is distributed across England.

Adam Bird, our CEO, ch...

No matter what the event, companies always come armed with branded promotional products hoping to leave impressions on the hundreds or thousands of people who come through their booth. Be it tradeshows, networking events, or conventions, the concept stays the same. We know that giving out promoti...

Advertisers, founders and even major conglomerates have viewed the millennial customer as an elusive, unpredictable enigma practically since the term “millennial” permeated our modern discourse.

Most fail to recognize the nuances of the millennial experience and are unable to pinpoint what the...

Some feelings in the world are unlike any other.

Falling in love, flipping your pillow to the cool side and letting out a really big sneeze are some that top the list, yet the best of the best is undoubtedly discovering unexpected money.

There’s nothing quite like finding a crumpled up bil...

So, you’re considering coming to TechDay. That’s great! You’ve clearly got a good head on your shoulders and incredible foresight into how to grow and scale your business.

As a member of the tech community, you're likely already familiar with the main reasons to attend the UK's largest startu...

Let’s start by defining “influence.” At its core, influence is defined by Merriam Webster as “the power of producing an effect without apparent force.” Basically, it means that Nike makes it look easy when they release a shoe that gets the sneakerheads up at dawn, or how Apple defines mobile desi...

The first thing you need to do when promoting a product is ensure that your audience understands what you’re talking about. Potential customers need to understand how they can benefit from a product before they even consider buying it.

That’s why it can be so difficult to market an API. And t...

For those who don’t know, artificial intelligence is not just a futuristic technology prominently featured in all of your favorite sci-fi films.

Despite its near fantastical connotation, AI is very much present in modern society, with advancements in the field being made everyday.

Clarifai,...

Amongst life’s many simple pleasures from sleeping to laughing to Netflix and beyond, eating is by far the best.

Yet all too often this “simple” pleasure actually becomes quite a debacle. Cooking can be a hassle, and delivery services are either alarmingly expensive, or worse, just plain gros...

It’s been an incredible journey building my company, Mosss, a self-service tool for interior design. We combine machine learning technology with world-class designer insight to deliver the ultimate design intelligence platform. However, my story didn’t start in tech. I started my career as an arc...

Many say that the press release is dead. While, I get where they were coming from I don’t necessarily agree. There is a time and place for a press release and the over/misuse of press releases have given them a bad name. That said, when I speak with media contacts (which I do daily), “send me the...

While you may not realize it, you’re a data factory, producing data at every turn you take. Grabbing your morning coffee and paying with a credit card? You’ve produced data for the store and credit card company. Googling directions to your first meeting of the day? You’ve created data from your s...

Originally launched as Overseas Student Living (OSL) in 2011, what is now known as Student.Com has established itself as a thriving global brand.

The company’s mission is to provide student accommodations for international co-eds and has successfully done so in 426 cities and counting.

T...

There are so many components to seeing success with a start up business. You need a great product, customer service, marketing strategy, strong business plan, and the list goes on. But you can make the argument that none of these can be achieved without having the right team. Making sure you surr...

At the heart of all good business is good branding. Today, arguably, there are no truly original ideas, and so within the fiercely competitive and increasingly overcrowded realms of the tech startup world, building a robust and memorable brand can be the only assured way of differentiating yourse...

This post originally appeared on General Assembly's website

It’s no secret that coding is one of the most in-demand skill sets in today’s tech-driven world. According to a 2016 Burning Glass report, programming jobs are growing 50% faster than the overall job market. Companies in all industrie...

In the early stages of your startup, press coverage could seem like the golden ticket to get your business in front of the right customer or investor. However, take a moment to consider the sheer volume of requests that journalists and writers get on a daily basis. Applying empathy and being stra...

Beyond misplacing the remote or waking up a minute before your alarm is set to go off, there aren’t many things worse than moving.

The already laborious process is often made worse by hidden fees, sketchy movers and general anxiety that your stuff will never make it to the other side.

Due...

As ICOs become mainstream, entrepreneurs may wonder if they are a fit for their ventures.

ICO, which stand for initial coin offering, is a means of crowdfunding that is being increasingly used by startups as a replacement or supplement to raising venture capital. Already the amount raised by ...

Small businesses exist to serve nearly every kind of need. You can find companies with offerings like delivering cookies on-demand or messages and photos printed on a potato, delivered fresh to your door.

Though what MuleSoft offers may not be as easily understood as an everyday consumer pro...

New York City is big, bustling and once again doing what it has always done best — attracting the world's best and brightest to illuminate the city’s standing in the startup arena.

It used to be that if you were serious about starting a tech company you went to Silicon Valley. But emerging en...

“Sexy” is probably one of the last words that comes to mind in relation to insurance. However, as the Baby Boomers age and traditional insurers look for technologies in order to respond to the evolving demands of millennials, the perception of insurance is changing. Insurance combined with tech:...

As an enigma to many, more and more companies are aiming to demystify the world of social media.

Countless startups have created services to help users navigate this confounding space, yet almost none have successfully done so as well as Click To Tweet.

A company that grew to extraordinary...

The fervent health craze that has recently overtaken society has spurred a number of peculiar trends from cupping to placenta pills to oxygen shots.

Most of these fads have a validity that is questionable as best whereas others seem to exist solely for the financial gain of Instagram “celeb...

From tangled headphones to spinning rainbow wheels to the ever classic broken nail, first world problems are pervasive and far reaching.

Yet worse than forgetting your charger at home or having no wifi at a restaurant, not properly captioning the photo you spent hours editing can have detrimen...

Finding the perfect home is always a challenge, but in New York City it’s a whole different beast.

Along with incredible shopping, culture and some of the world’s most renowned restaurants, NYC is known for its cutthroat real estate game.

Apartments get swooped up before you can ask if ther...

Whether you’ve at any point created a Pinterest page or have perhaps fallen down the rabbit hole of Instagram’s #interiordesign pages, you understand the impetus behind Homepolish.

Previously reserved for those with a more expendable income, interior design has become a fad that’s overtaken t...

Developing an intellectual property (IP) strategy early in a startup’s life is critical as mistakes risk impacting valuation and long-term viability. This is easy to say, but any startup knows it needs to be judicious with its resources. Most startups’ IP portfolios will therefore not be getting ...

Most entrepreneurs are comfortable with the concept of venture capital, but many founders are fuzzier about its loan-based cousin, venture debt. Venture debt has exploded in popularity in the last few years. Tomasz Tunguz notes that it’s 16x as popular as it was only six years ago. For some start...

Think about what technology has done for auto racing over the last decade: Systems for anti-lock braking and launch and traction control mean drivers can mash on the accelerator and carry more speed into the corner without spinning out or turning tires into liquid rubber – with a human still pla...

How will you take your career to the next level? Learning professional web development skills presents the most rewarding and immediate career opportunities, but even learning the basics can help with productivity and automation, as well as soft skills like attention to detail and logical reasoni...

If you haven’t heard, social media is pretty important in this day and age.

A successful social presence can allow a startup to rival the caliber of its competitors or even rise to the ranks of much larger corporations.

And yet, for many, social media remains an enigma.

All too often, e...

Growing startups are busy places and that's a good thing, when the busy-ness is truly productive and goal-focused. There are plenty of great, reasonably priced tools available to help you manage your startup's productivity, but finding them on your own would be one more item on your to-do list.
...

In its sixth year, the nation’s largest startup event somehow grew to be even bigger.

Bringing in over 35,000 attendees of veteran investors, renowned members of the press, users, job seekers, corporates and more, NY TechDay reflected the rapid expansion and vigor of the startup community.

...

The rapid rate at which many startups rise, fall then disappear into entrepreneurial oblivion can be attributed to a number of different reasons.

Perhaps the company failed to solve a real problem or maybe a primary investment fell through. However, one of the most if not the most prominent r...

When CEOs of early-stage companies think about growth capital, they rarely think of debt financing. Venture capital has a larger mindshare, and a lot of founders are anxious about taking money that has an interest rate or repayment cap attached.

They shouldn’t be. Financing your healthy growin...

When you're launching a startup, the right domain name can help you get your message in front of your market, the media, and potential investors.

There's a lot riding on that one URL.

Your domain name can build your brand and convey the right image, or it can give potential clients and in...

Creating a company culture that inspires and motivates your employees to do the best work of their careers is one of the hardest challenges your business may ever face. And unfortunately it’s one that only gets more complicated as the business grows.

In the early days, the company’s culture c...

Everyone talks about the importance of a personal brand, but is it really worth taking the time to work on your own brand while you're also building a startup?

There are two answers to that question. The first is yes, because your personal brand can enhance your startup's marketing, credibili...

Entrepreneurs fighting to reach $1M in annual revenue have a one-track mind. Ask one how they plan to raise capital to meet their sales goals and the response you’ll likely receive is, “Venture capital.”

Trading precious equity in exchange for capital is usually the first funding option entre...

Your job is your life.

I know, this isn’t true, but the way you spend ten hours each day will inevitably occupy your thoughts, even when you’re off the clock. Finding the right company and role will drastically increase your overall wellbeing.

As the head of career success at Fullstack Aca...

Just like laptops, cars and even cheeseburgers were upon their first introduction to society, PopSockets are the latest invention people don’t know that they need.

Able to be used as a phone stand, an ear bud holder and a tool for seamless selfies, PopSockets have slowly but surely been makin...

As the startup community continues to thrive and prosper, more companies are aiming to be the go-to resource for this ecosystem of founders.

The amount of HR platforms has grown exponentially in recent years with many aiming, particularly, to garner the attention of small and medium size busi...

Depending on where you are in the lifecycle of your startup, you may be thinking about reaching out to accelerators to take your business to the next level. There’s no such thing as a free lunch, and the same idea applies to the world of accelerators. Before we take a deep dive into the pros, con...

Picture two scenarios. One, you’re working in tech but want to take your career to the next level. You’re a marketer, a project manager, or an aspiring entrepreneur with big plans for the future.
Second, you’re not working in tech and want a sure-fire way to enter this exciting sector.

In ei...

One of the most common questions founders ask us is how to structure their next financing round.

Typically, early-stage startup financing takes one of three forms – convertible preferred equity, convertible debt or an alternative instrument such as a simple agreement for future equity (SAFE)....

This post originally appeared on Justworks' blog

You’ve read the stats, and perhaps you already know why a diverse workforce is important. It lifts employee creativity, ushers in productivity, and better represents the wide array of people who use your product or services.

But how should y...

If you're a regular reader of this blog, then you know that ineffective and outdated accounting solutions are a problem that many businesses face, and one which has serious consequences. When businesses rely on suboptimal accounting software - or, worse, basic spreadsheets - then they run a huge ...

A good blog can do a lot of things for your business. In particular, it can drive traffic to your site and build brand awareness for your new startup—if you follow some best practices.

Here's how to use your startup's blog to raise your company's profile.

Using your startup's blog to boost...

Raising capital is hard, even if your startup has high profit margins and strong growth. In the best-case scenario, you secure financing after a months-long marathon of wooing investors, talking to banks, and collating reams of paperwork. But more likely, your months of work will leave you empty-...

Here is a bold statement: Diversity already exists among job applicants. The challenge is translating diverse candidates into diverse workforces across industries. Why is this even a challenge? Because bias in the hiring process crops up, and often contributes to a lack of diversity as well a...

With every advancement in technology, the opportunities to reshape the way that global industries operate increase. Whether it is finance, heavy industry, transportation, or agriculture, an injection of new ideas can create staggering efficiency opportunities or new markets. However, new technolo...

Due to the rapid rate in which startups both rise and fall, entrepreneurs no longer have the luxury of just “winging it.”

Every decision needs to be tactful and each choice must be thoroughly thought out and backed by tangible data.

That’s where Optimizely comes in.

Boasting the accola...

Part of the thrill of starting your own business is learning a lot of new things really fast. In fact, there's often so much to learn that it can be hard to prioritize or know where to start.

That's where experienced mentors and startup-focused training programs can be a huge help. Insight fr...

In a time where rogue killer clowns are an actual IRL thing and the princess of pop culture, Kim Kardashian is getting robbed at gunpoint, the desire for comprehensive security has never been stronger.

However, despite the probability of a Purge Night style apocalypse in 2017, it isn’t via fea...

Startup failure statistics vary widely, but even the rosiest numbers show more than 50 percent failing within five years. Startup founders often have obligations to many stakeholders, including family, employees, investors, and perhaps customers. So when they are forced to face the reality of the...

During the early stages of your startup, you may have the energy, motivation, and the idea to present to potential collaborators and early investors. However, the likelihood of completing some of these things in a strategic and informed way, all by yourself, is going to be an uphill and unnecessa...

It's the classic startup success timeline.

Start small and lean, prove your idea's value, and scale up as demand grows.

Most entrepreneurs have the lean start part down and plenty of great ideas. But the scaling up process can run into speed bumps that slow your growth or hurt your brand. ...

As organizations mature, so should their customer support strategies and practices ~ ensuring that culture permeates every facet of an organization. In an article for Harvard Business Review back in 2013, we at Freshdesk called this The Great Hierarchy of Support Needs. As we’ve grown, like mos...

For anyone who’s ever had to succumb to wearing an ill fitting, tired and overall just tragic suit, the inherent value of The Black Tux should be evident.

In disrupting the men’s formalwear industry, The Black Tux is aiming to vindicate those who have ever been victimized by a bad suit.

W...

One of the best perks of working at General Assembly is that employees can take any part-time course or workshop for free. Last year, I wanted to learn how to code and debated between GA’s courses in front-end, back-end, or JavaScript development.

I landed on the Back-End Web Development (BEWD...

Are you an entrepreneur ready for your 15 minutes of fame and thinking about auditioning for the hit TV show Shark Tank? Read tips from these Columbia Business School alumni first before diving in.

Many entrepreneurs dream of landing a spot on the addictive ABC TV show Shark Tank. They think a...

At a time where entrepreneurship has reached new heights and the startup community has never been larger, the role of crowdfunding platforms is more essential than ever.

For both budding founders and more seasoned entrepreneurs, crowdfunding is one of the most tangible means to fostering a gro...

If you’ve ever gone through the strenuous process of seeking a new job or exploring a new career path, you know it’s no easy feat.

Connections are often the most significant (if not exclusive) means to a career boost, but unless you’re tight with Oprah or family friends with Mark Cuban, meani...

Your mornings can set the tone of your entire day. A bad one can put it into a tailspin and leave you with more problems than solutions. To help you increase your productivity, we have prepared some foundational tips to get your day off to the right start.

Say No To The Snooze Button

The a...

Whether you can raise enough capital through friends and family, or have to bootstrap every cent, you should think through the timing of when to quit your day job to pursue your startup full-time. Investors value when a founder and their team goes all in on their startup. However, they also want ...

When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.

The growing proliferation of voice-enabled devices like Amazon’s Echo and Google’s Home raises some interesting opportunities and challe...

So you’ve built an awesome product that you know your customers are going to love, you’ve outlined your marketing plan, and you’ve formulated a killer customer acquisition strategy - you’re going to be the next big thing. You then then throw up a landing page and the leads start pouring in – just...

Right now, the growth of your startup is in your hands. Like all of the success stories out there, you need to be memorable. Not only should your product or service be great, but your marketing should be too. Engage with your prospects and customers. Make them feel good. Ever receive a free givea...

For anyone who has ever had to go to a pharmacy at any point for any reason, the value behind Capsule should be blaringly obvious.

Aiming to spawn the “modern pharmacy” Capsule is redefining the hegemonic standard of healthcare by making it “kinder, smarter and better.”

As an inherently re...

Though most businesses demand a certain level of trust from their customers in order to survive and scale, for DogVacay the stakes are much higher.

As a company that provides “cozy homes” for pets with “loving sitters,” establishing deep trust is sine qua non.

As nearly all pet owners vie...

While back in the day, planning a trip exclusively required the expertise and know how of a seasoned travel agent, today, our means to doing so are practically infinite.

With the growth of the online stratosphere along with society’s seemingly revamped wanderlust, inordinate amounts of travel ...

In a time when entrepreneurship is broadly defined and essentially anyone with a laptop and an idea has the ability to start a business, the need for outsourced talent has grown exponentially.

Creative founders may require the assistance of those more financially minded, whereas business savv...

In modern society, it appears the role of the standard 9-5 job is quickly diminishing. With the recent boom in startups and the idea of working remotely becoming more hegemonic, typical “work hours” are being redefined.

This transition has subsequently spurred a shift in how companies shape th...

In this time where an abundance of new dating platforms are on the rise, how does Zoosk stand out and attempt to remain dominant in this space?

-Zoosk is one of the few digital dating companies that is both growing and profitable: we are in a position to constantly invest resources in our tech...

You may realize along your startup’s path, that the first iteration of your company’s brand is just not working. If you have stayed the course and continued to thrive with your initial product, variations in the marketplace and growth may compel you to explore a new look and feel. However, before...

Esteemed businesswoman, Lori Greiner shakes her head gently with a miffed smirk on her face as her colleagues spout rationalizations as to why this product is doomed to fail. The QVC queen chuckles knowingly as both Mark Cuban and Robert Herjavec ultimately assert that they’re "out,” swiftly and ...

With society’s mounting cynicism and digital savvy, the challenge for a brand to connect with young users has never been more onerous. Blatant appeals for sign ups are swiftly deleted and advertisements embedded with cliched cultural commentary are met with rolled eyes and ridicule.

As target...

I. Introduction

Today, cloud computing has become a basic resource for organizations of all kinds. A report from Technology Business Research found the global Software-as-a-Service market will reach $67 billion in 2018, up from $49 billion in 2015 - a compound annual growth rate of more than 8 ...

It requires extraordinary commitment and passion to transform an idea into a bona fide business. Startup life is nothing if not a massive time commitment, but in striving for success, most entrepreneurs are willing to make the social sacrifice. And while dedication is paramount in fostering a thr...

Whether you are just starting out, or have already exhausted every other option for capital available, friends and family may come into play as a source of funding. These people have been your fans before you built your startup, and they will hopefully be around for years to come. Though they may...

Most of the first wave of tech unicorns and start-up billionaires were B2C businesses. The likes of Amazon, Google and Facebook started out by solving problems for people, rather than for companies (even if the latter two ended up making most of their revenue from corporate customers).

As a r...

From finding investors, to getting the right team in place to actually selling your product, founders of startups have A LOT to think about as they build their companies.

And for those founders who have yet to establish a marketing team, social media marketing is one of the quickest and smart...

Whether you are working on an entirely new venture or brainstorming new features for your current product line, it can feel extremely overwhelming. The uncertainty of how your solution will translate with consumers can paralyze even the most ambitious of entrepreneurs. And while there is no guara...

On-Demand ride services have become hegemonic fixtures within modern society, but not all are created equal. Though Uber continues to perpetuate dominance in this industry, others are severely rivaling the driver giant.

With Gett’s direct, clever advertising and avant garde visibility tactics,...

After spending several years in the app development world managing Messapps, I realized there is one very popular misconception that people have about apps. Most people think that once you publish an app your work is done. You upload it to the app store and then just collect a monthly paycheck. U...

It is critically important for the founders of a company to intimately understand the company’s Key Performance Indicators (“KPIs”). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give man...

You don't need to be at the scale of Google or Uber to provide your team the option of working remotely. However, doing so does require some initial planning. It may seem that remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, rem...

If you see virtual reality as a thing of the future, you’re living in the past. The innovative technology developed by IrisVR is here now and is having a massive impact in the architecture and construction industry.

Shane Scranton, the CEO and Co-founder of IrisVR took the time to chat with Te...

It’s not surprising that a company originally co-founded by Kim Kardashian West has achieved global recognition and sublime popularity. However, even after the most notorious Kardashian sister’s departure, ShoeDazzle has continued to thrive and beat out competitors within the market.

The tact...

Amongst the many challenges of being a fully functioning adult, responsibly managing finances is one of the most confounding. From choosing the right credit card to understanding what the heck a 401(k) truly is, personal finance can be a daunting and complicated struggle.

NerdWallet, however a...

Whether investing to you is somewhat an enigma or if you’re a seasoned investor, Betterment is the ultimate automated investing platform. The company has grown exponentially since it’s inception in 2008 and has gained the attention of big name firms and veteran investors.

Joe Ziemer, Better...

Executive Summary

To view and download the full infographic, click here.

Since Google’s revelation about the lack of gender and racial diversity in their payroll, a harsh truth in the startup community has come to light. Women, and especially women of color, are disproportionately under...

Many startup ideas are originally spawned by the lived experiences of their founders. However, beyond this initial surge of inspiration, a lot of companies don’t continue to perpetuate the values garnered from their “former” lives.

Frame.io, however thrives on this past expertise. A video coll...

In a time when startups are popping up like daisies and nearly everyone wants to claim the title of “entrepreneur,” it’s not surprising services to cater to this community are materializing just as rapidly. Automated HR platforms, specifically are now ubiquitous enterprises that promise to be a s...

Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual...

Whether you are launching your startup’s alpha, beta, or finished product, the splash you make in the media will be determined by the effort and preparation you put into it. No matter if you are well past seed stage or are already focusing on your Series C raise, garnering press coverage is a m...

Whether you’ve gone through the process of buying a home or are simply an avid viewer of Bravo’s Million Dollar Listing, you know the experience can be complex, frustrating and sometimes downright volatile. However, in a time where it seems like everyone is striving to get in on the real estate g...

Boutique spinning classes have grown to mainstream prominence within the world of fitness with some even garnering near cult like followings. Yet, with mounting demand and constant bursts in popularity, a number of these classes have become increasingly exclusionary in terms of cost and convenien...

Having created content marketing programs at four startups now, I realize the only way I’m able to feel fully confident in what I’m putting out there is by drafting a comprehensive Brand Book. This process begins with the classic ‘if my brand was a person, who would they be’ brainstorm; then dril...

Fantasy sports have grown to mainstream prominence within the United States, but have had less velocity in the European market. As this begins to change, numerous companies have attempted to monopolize fantasy sport’s niche fan base but have proved unsuccessful. Many haven’t been able to garner s...

You know you are a bootstrapped startup when only one member of your team orders a single, small coffee at the local coffee shop so your company can use the free wifi. It can seem daunting when you are pooling any resources you have available just to keep the business going, let alone think about...

You may be tempted to build your company as a solo act, but remember that some of the most enduring companies were not built alone. Zuckerberg, Jobs, Page, each of these founders all had counterparts and co-founders that helped them get their companies to where they are today. Though a co-founder...

Whether you’re the founder of a full-fledged company, or have ever just had an inkling of a startup idea, you’ve likely fantasized about entering the Shark Tank.

The opportunity to pitch to the likes of esteemed entrepreneurs like Lori Greiner, Mark Cuban, Kevin ‘O Leary amongst others, is o...

Even if a has company has raised billions of dollars, it may still lack a brand as strong as Poppin’s.

Its vibrant aesthetic and clever copy has garnered the attention of countless consumers and businesses, allowing Poppin to grow at an exponential rate.

Meredith Zenkel, the Sr. Director o...

Though the humble beginnings of some of the world's most successful companies begin within the confines a garage or a home office, this is rarely the final headquarters for any business. There can be an energy and excitement that comes with answering conference calls while you hear your neighbor'...

Amidst all of the responsibilities you have to juggle when building your business, naming your company can seem overwhelming. Think about it, whichever name you decide on will be the thing that you mention more often on a daily basis than any other word, so it deserves some care and attention. Ho...

Home may be where the heart is, but Zillow is where the homes are. An online real estate database, Zillow has become a “go-to” destination for renting, buying and selling and has even won the affection of the illustrious millennial homebuyer.

Much of Zillow’s success can be attributed to their...

Aside from the 2016 Presidential election, there is nothing quite as polarizing in our modern discourse as drones. Anecdotes of drone use constantly make headlines, however despite this immense media attention, the technology remains an enigma to many.

The future of drones is shrouded in myste...

For a busy entrepreneur, trademark protection may be the last thing on your mind. It’s understandable. You’ve got a to-do list longer than the Great Wall of China and you keep adding more to it everyday. However delaying the trademark registration process will ultimately be detrimental to your st...

Before you embark on the path of startup entrepreneurship that involves days that start at 6:30 in the morning and may not finish until the sun rises, consider the following tips to help define what kind of business best fits your end goal. Eric Ries, the author of the Lean Startup, defines a sta...

In the age of DIY, no company is more synonymous with the trend than Brit + Co. Founded in 2011, Brit + Co is a digital media and commerce company that offers a slew of DIY projects, kits and online classes. With a reach of over 90 million per month online and across platforms, what began as a sm...

I was in bed during my junior year at Boston University, when I opened my computer to a familiar villain - an email from Bank of America notifying me that my balance had fallen below $25. Looking back, these emails were the best thing that could have happened to me. They lit a fire in that drove ...

The UK: Building Tomorrow's Digital Powerhouse

Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to su...

Though infrastructure monitoring may not be the world’s sexiest industry, Datadog has found a way to rewrite the narrative. Literally. As a leader in the business, Datadog has gained the attention of major media publications such as Forbes and Fortune and continues to have a thriving consumer bas...

For anyone who has ever grappled with a difficult decision, SurveyMonkey, at one point or another has probably been your salvation. A nearly unrivaled leader in polling and surveys, SurveyMonkey has grown to be synonymous with the industry itself.

Frances Sun, SurveyMonkey’s Head of Content is...

While the world as a whole may not yet know Orbital Insight, Orbital Insight certainly knows the world. Through analyzing millions of satellite images at a time, Orbital Insight has successfully revealed key socio-economic trends to influential companies, industry leaders and even government inst...

As any successful startup founder can tell you, branding your company the right way is paramount. Without a distinct voice and aesthetic, or one that is too dull or flimsy, even if you have a phenomenal offering, your business will ultimately fade into oblivion. And while branding as a whole may ...

Miki Agrawal is changing the world one taboo at a time. As a proud feminist, Agrawal has continuously utilized her business savvy and entrepreneurial expertise to not only empower women, but to rewrite a slew of society’s most hegemonic narratives. Named one of Forbes’ “Top 20 Millienials On a Mi...

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into the wild success it is recognized ...

Financial service providers are recognising that to keep up with the pace of innovation they should collaborate, not compete, with FinTech startups. It’s not just the banks who benefit, but the startups themselves, and ultimately the end customer.

In a world where customers want a banking rel...

It’s a fact that’s true at any stage of building a business - every penny counts. But of course, when your business is a startup, there are probably a great deal fewer pennies to play with.

When you’re pouring all your resources into developing your products or services and recruiting the bes...

Amidst the seemingly endless sources of advice you can pull from the internet, it can feel overwhelming in determining which insights are actually valuable. Not to worry because we’ve got you covered. Below you will find eight key tips to keep in mind while building your startup to set yourself u...

A giant in the music industry, Sonos is unrivaled in defining what’s cool. They’ve the shaped way society listens to music through fostering a narrative that speaks directly to the modern sensibility and thoroughly understanding the consumer experience.

Sonos widely recognized brand is both d...

As a former McKinsey and private equity consultant, I spent years providing direction to multi-million dollar corporations on their growth and development. The traveling and long hours may seem glamorous to some, but eventually it became difficult for me to manage it all with a young family. This...

Every single day, multiple times a day, I check and use an app that my company created called, Lynx. Lynx was built to make sharing, saving and consuming articles easier with your people. We pulled the plug on marketing, investment, and development into Lynx over a year ago, but it still sits pro...

On the long road to building your startup, you may run into unfamiliar terms you have never encountered before. As you deliver your first or even fiftieth pitch to potential investors, you might hear acronyms that will take you by surprise and leave you scratching your head on how to respond. Fea...

Eric Grosse is no stranger to the startup ecosystem. In fact, his rolodex of experiences rivals the caliber of most entrepreneur’s and his success stories speak for themselves. In the past, Grosse co-founded Hotwire, was the President of Expedia Worldwide, the CEO of TaskRabbit and Executive in R...

Everyone’s number one favorite activity has been a source of inspiration for near countless tech companies. Aiming to disrupt society’s most beloved pastime, there are now what feels like limitless ways to do what we do best: eat.

However, while many startups miss the mark in this disruption, ...

The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a problem. Then, we validate the problem and see how the market is dealing with, ...

Startups that seamlessly fit within pop culture have an inherent advantage in branding. In garnering visibility, companies that possess a certain “sex appeal” don’t need to try as hard in thinking creatively about their content, advertisements and voice as a whole. However, businesses that lack t...

The new-and-improved revenue recognition rules go live in 2018 for calendar-year public companies. But many organizations have taken a wait-and-see approach, patiently holding out until the AICPA’s Financial Reporting Executive Committee (FinREC) works through industry-specific concerns. Now that...

“I’m a startup. I don’t have a huge recruiting budget but I need to compete for top talent with established brands and companies who can shower candidates in cash. What can I do?”

We hear about this situation often, and the answer is, plenty! Following are 9 tips – that we’ve employed ourselve...

Growth hacking is an awesome method of producing amazing results in a short amount of time. If your goal right now is to rapidly expand your customer base and get your product noticed, this is the ideal way to do it.

There are tons of ways that you can achieve your goal, but the following fiv...

Beyonce does it. President Obama does it. The Queen of England does it. In fact, everyone does it. Yes, as the time honored 1977 children’s book penned by Tarō Gomi asserts, “Everyone Poops.”

Yet while every global citizen, whether they care to admit it or not, partake in this daily practice, ...

Netflix has dominated the entertainment OnDemand market with Hulu and Amazon Prime following not too far behind. While this space seems impenetrable as these giants of companies occupy the current media space, FlixFling has dared to try.

In 2010, Brad Heffler, Chairman of FlixFling, sold his ...

As a developer, your LinkedIn inbox may be bombarded on a daily basis with requests to join a company, do some freelance work, or help develop an MVP for an emerging startup. But being in the startup world does not necessarily mean you need to be a founder or a CTO, although they are certainly op...

Even in 2016, the logistics of air travel continue to be an enigma for those suffering from wanderlust. Sites such as Kayak and Orbitz have been able to alleviate some of flying’s most frustrating challenges, but certainly not all.

Hopper, however, is aiming to change this. Founded and run by...

Nanette Wong is a creative and savvy influencer when it comes to: fashion, food, music, and art. She makes her living writing blogs, taking photos, and creating video content for a growing list of online and print outlets such as Glam, Chairish, Mode Media, Houzz, Design Milk and Brit + Co among...

On the winding road of entrepreneurship, you may not be thinking about the structure of your business as it relates to tax liability. Innovation, disruption, and making continual progress is instead most likely at the forefront of your mind. However, as you revisit or fill out your business plan ...

Working with an AngelList syndicate is a great way to raise money and establish important connections for your company. But not every syndication is successful. Having syndicated 31 deals through our AngelList syndicate, Barbara Corcoran Venture Partners, I would like to share what I have learn...

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building bi...

Regardless of where you are in that startup life, you need money to keep the lights on, the team happy, and the momentum going. Raising money may not have been your dream when you began building the company, but your ability to do so will determine how far it will go. Understanding the different ...

Earlier this year, Bikini Luxe stirred up quite the controversy on social media by posing the question, “Is this appropriate for Linkedin?” in conjunction with a booty shot of a bikini clad Miss Universe contender, Natalie Roser.

The online swimsuit and clothing retailer’s CEO & Founder, Cand...

One of the most comprehensive tasks in marketing is a rebrand. They’re necessary when business feels stale and creativity lulls; this urgency is stressful. It’s more exciting to rebrand when reinventing your company happens organically.

My job for the 2016 calendar year is to rebrand the compa...

As the modern fitness craze has proliferated beyond what any of us could have previously imagined, new tech has sprung up to satisfy this newfound obsession. Whether subscribers of the healthy living lifestyle simply have a strong affinity for kale or attend spinning classes on a daily basis, the...

From New York City to Los Angeles, TechDay has made a point of traversing the nation to bring our resources and massive community to the world’s most innovative and dynamic cities.The chosen locations are deliberate and must reflect a vibrancy and dynamism that is palpable when measured against o...

Mid August brought the return of the second annual Blockchain Conference, a national series, to New York City. The event is hosted by FinTech Worldwide, which is an organization based in London, and most known for its FinTech Weeks around the world. For those who don’t know much about blockchain...

Millennials are a largely untapped demographic for nonprofits and non-governmental organizations (NGOs) in today’s world. This generation is arguably the most tech-savvy and socially conscious of the generations, however, many current crowdfunding platforms are not engaging millennial and younger...

Whether you’re a new startup founder or aspiring developer, becoming fluent in at least one coding language is paramount to fostering a successful career. With different languages seemingly springing up daily, it can be difficult to determine which are the most viable for you and your company. Fr...

While every entrepreneur dreams of becoming the next Bill Gates or Mr. Wonderful, many lack the foresight to reach this pinnacle of startup success. They get distracted by the big picture and become too starry-eyed to focus on the nitty gritty that inherently comes when building a new company. A ...

With the massive proliferation of mobile dating apps since Tinder’s inception, modern singles have an overwhelming choice when they finally decide to download one of these digital matchmakers. As the aforementioned app is certainly considered ‘the big dog’ in this dating game, you may find other...

When Kajsa Ollongren first began serving her term as the Deputy Mayor of Amsterdam, she noticed that cities around the world seemed to be catching the startup fever, but Amsterdam was not yet on board. “So we invited startups in Amsterdam, some new ones and some established ones, to the Mayor’s h...

If you love the sultry aesthetic only lingerie can procure, then you’ve certainly stumbled upon Adore Me. The self described “New Face of Lingerie” certainly deserves the moniker as Adore Me has in only a short amount of time come to be the go-to destination for this sexy apparel. Morgan Hermand-...

From AirBnB to Dropbox, Reddit and beyond, Accelerators have proven their ability to foster the success of startups. The more renowned ones have collectively helped raise billions of dollars through hundreds of companies and at TechDay’s inaugural event in London, they will all come together unde...

For decades, the tech and startup community paid little attention to Washington, D.C. Entrepreneurs chose to focus their energies on building their companies, without much regard for the happenings of Congress or state legislatures. But in recent years, startups have begun to recognize that the d...

Whether you’re a devoted theater goer, or simply one that hopped on the Hamilton bandwagon, you’ve certainly heard of TodayTix. Founded only a few years ago in 2013, TodayTix has already established itself as the go-to place for theater tickets through revolutionizing the ticketing process. As Se...

Email campaigns are an important aspect to a company, brand, or product’s marketing strategy. From offering deals, sending newsletters, promoting products, to educating users, or sharing data trends, email marketing comes in all frequencies. Each campaign differs based on what you’re selling, who...

No matter what stage your startup is in, social media can play a substantial role in reaching new and existing customers worldwide with minimal to no cost. However, if you’re unsure of how to use Twitter in a productive way, you’ll feel like you are publishing content to an endless o...

If you’re new to the world of entrepreneurship, the amount of terms that get tossed around can be overwhelming. We get it. The extensive list of abbreviated appellations can seem like your business cohorts are speaking a foreign language if you’re not yet used to it. So until you become as succe...

SeatGeek has successfully revolutionized the way in which tickets to concerts, sporting events, festivals and more are sold. They’ve become a thriving company having acquired a household name and being the immediate destination for those looking to experience a dynamic night out. As with any comp...

Jilliene Helman changed the entire real estate landscape when she founded RealtyMogul.com with her co-founder Justin Hughes in 2013. Today, the company is a thriving platform boasting the leading online, crowdfunding destination within the real estate industry. We sat down with Helman, to uncover...

Want to give your business an advantage right from the start? Customer service is the key. Yes, there are countless other things to do when starting a business, but it’s imperative that customer service be built into the very framework of your company. Customer service cannot just be an afterthou...

Minibar Delivery, the largest marketing and technology company providing wine, beer and liquor on demand, first launched a little over two years ago. Since then Minibar has grown to over 26 new markets, gaining visibility while maintaining a loyal audience.

Bringing significant awareness to a...

If you were to tell any startup founder or marketing executive that they’ll need to do 1,000 things to boost their visibility, they’d probably shoot you in the eye with a spitball (or wish they could).

Focus, we hear, again and again. You must focus on just one thing and excel at it. And that’...

At Museum Hack our mission is to reimagine the adult museum experience and get people excited about going to museums again. But make no mistake, we are a business and we measure our growth very carefully.

When we first started doing tours, we relied on word of mouth to attract new guests and e...

A veteran investor and founder of Brooklyn Bridge Ventures, Charlie O’Donnell has built a reputation for spotting successful businesses early on. Recognizing the potential of companies such as FourSquare, GroupMe, Refinery29 and many others has driven him to become a key player within the tech co...

If you follow members of the Kardashian/Jenner clan on Snapchat or perhaps lead your own life of luxury, most likely, you’ve already heard of JetSmarter. This jet chartering app has revolutionized the private flying space and has grown exponentially since its inception. Intrigued by both the idea...

“If you are successful, you are not breaking the rules. You are writing new ones.” - asserts Michael Houlihan, the Co-Founder of Barefoot Wine.

Barefoot Wine is an iconic brand that started its story in a laundry room of a rented farmhouse in the Sonoma County hills. With virtually no money o...

As companies and entire industries are transformed by digital innovation, the competition for tech talent continues to accelerate. You can ask leaders in nearly every thriving, innovative company – in any industry – about the biggest hurdles they face, and talent acquisition is likely to be at th...

Influencer marketing is fast becoming one of the most effective ways to connect with your target demographic. HyPR’s technology allows brands and agencies to better identify the true value of influencers. They also recently raised $5 million in a seed round of financing led by Edg...

From Silicon Valley to Wall Street, mindfulness and meditation is the newest secret to success. But this isn’t the search-for-enlightenment practice of the 1960s flower child. Instead, business leaders are reshaping it to fit the goal-oriented culture of their lives and with thought leaders...

Blockchain technology is best known for being the magic behind Bitcoin, but there are scores of other industries that are benefiting from this revolutionary technology. Before we take a look at the industries and companies innovating in these spaces, let’s break down this technology so we a...