Company culture
Creating a great company culture doesn’t mean creating a “family”

Creating a company culture that inspires and motivates your employees to do the best work of their careers is one of the hardest challenges your business may ever face. And unfortunately it’s one that only gets more complicated as the business grows.

In the early days, the company’s culture c...

Personal brand
How Your Personal Brand Can Impact Your Startup

Everyone talks about the importance of a personal brand, but is it really worth taking the time to work on your own brand while you're also building a startup?

There are two answers to that question. The first is yes, because your personal brand can enhance your startup's marketing, credibili...

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Why Venture Capital is like a Hamster Wheel

Entrepreneurs fighting to reach $1M in annual revenue have a one-track mind. Ask one how they plan to raise capital to meet their sales goals and the response you’ll likely receive is, “Venture capital.”

Trading precious equity in exchange for capital is usually the first funding option entre...

How to Conduct a Successful Job Search in 5 Steps

Your job is your life.

I know, this isn’t true, but the way you spend ten hours each day will inevitably occupy your thoughts, even when you’re off the clock. Finding the right company and role will drastically increase your overall wellbeing.

As the head of career success at Fullstack Aca...

PopSockets Are The Latest Invention You Didn't Know You Needed

Just like laptops, cars and even cheeseburgers were upon their first introduction to society, PopSockets are the latest invention people don’t know that they need.

Able to be used as a phone stand, an ear bud holder and a tool for seamless selfies, PopSockets have slowly but surely been makin...

How Zenefits Continues To Thrive In A Saturated Industry

As the startup community continues to thrive and prosper, more companies are aiming to be the go-to resource for this ecosystem of founders.

The amount of HR platforms has grown exponentially in recent years with many aiming, particularly, to garner the attention of small and medium size busi...

5 Questions to Determine If You're Ready For An Accelerator

Depending on where you are in the lifecycle of your startup, you may be thinking about reaching out to accelerators to take your business to the next level. There’s no such thing as a free lunch, and the same idea applies to the world of accelerators. Before we take a deep dive into the pros, con...

5 Reasons Why JavaScript is Your Express Ticket to a Tech Job

Picture two scenarios. One, you’re working in tech but want to take your career to the next level. You’re a marketer, a project manager, or an aspiring entrepreneur with big plans for the future.
Second, you’re not working in tech and want a sure-fire way to enter this exciting sector.

In ei...

Early-Stage Financing Alternatives Demystified

One of the most common questions founders ask us is how to structure their next financing round.

Typically, early-stage startup financing takes one of three forms – convertible preferred equity, convertible debt or an alternative instrument such as a simple agreement for future equity (SAFE)....

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5 Ways to Build a Diverse Internship Program

This post originally appeared on Justworks' blog

You’ve read the stats, and perhaps you already know why a diverse workforce is important. It lifts employee creativity, ushers in productivity, and better represents the wide array of people who use your product or services.

But how should y...

4 Signs That It's Time To Embrace Better Accounting Software

If you're a regular reader of this blog, then you know that ineffective and outdated accounting solutions are a problem that many businesses face, and one which has serious consequences. When businesses rely on suboptimal accounting software - or, worse, basic spreadsheets - then they run a huge ...

Boost Site Traffic and Brand Awareness with Your Startup's Blog

A good blog can do a lot of things for your business. In particular, it can drive traffic to your site and build brand awareness for your new startup—if you follow some best practices.

Here's how to use your startup's blog to raise your company's profile.

Using your startup's blog to boost...

Hero 4.0 investors
5 Problems with Traditional Fundraising—and 1 Solution

Raising capital is hard, even if your startup has high profit margins and strong growth. In the best-case scenario, you secure financing after a months-long marathon of wooing investors, talking to banks, and collating reams of paperwork. But more likely, your months of work will leave you empty-...

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Eliminating Bias and Fostering Diversity & Compliance Using HR Tech

Here is a bold statement: Diversity already exists among job applicants. The challenge is translating diverse candidates into diverse workforces across industries. Why is this even a challenge? Because bias in the hiring process crops up, and often contributes to a lack of diversity as well a...

The 3 Ingredients Needed to Reshape an Industry

With every advancement in technology, the opportunities to reshape the way that global industries operate increase. Whether it is finance, heavy industry, transportation, or agriculture, an injection of new ideas can create staggering efficiency opportunities or new markets. However, new technolo...

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How Optimizely Empowers Entrepreneurs With Endless Experimentation

Due to the rapid rate in which startups both rise and fall, entrepreneurs no longer have the luxury of just “winging it.”

Every decision needs to be tactful and each choice must be thoroughly thought out and backed by tangible data.

That’s where Optimizely comes in.

Boasting the accola...

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7 Smart Mentorship and Training Options for Entrepreneurs

Part of the thrill of starting your own business is learning a lot of new things really fast. In fact, there's often so much to learn that it can be hard to prioritize or know where to start.

That's where experienced mentors and startup-focused training programs can be a huge help. Insight fr...

How Empowerment, Not Fear, Has Made Canary Mainstream

In a time where rogue killer clowns are an actual IRL thing and the princess of pop culture, Kim Kardashian is getting robbed at gunpoint, the desire for comprehensive security has never been stronger.

However, despite the probability of a Purge Night style apocalypse in 2017, it isn’t via fea...

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Shutting Down Your Startup: The Exit No One Talks About

Startup failure statistics vary widely, but even the rosiest numbers show more than 50 percent failing within five years. Startup founders often have obligations to many stakeholders, including family, employees, investors, and perhaps customers. So when they are forced to face the reality of the...

Finding A Mentor: A 4 Step Introduction

During the early stages of your startup, you may have the energy, motivation, and the idea to present to potential collaborators and early investors. However, the likelihood of completing some of these things in a strategic and informed way, all by yourself, is going to be an uphill and unnecessa...

Setting The Stage For Growth

It's the classic startup success timeline.

Start small and lean, prove your idea's value, and scale up as demand grows.

Most entrepreneurs have the lean start part down and plenty of great ideas. But the scaling up process can run into speed bumps that slow your growth or hurt your brand. ...

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The Customer Support Hierarchy Of Needs

As organizations mature, so should their customer support strategies and practices ~ ensuring that culture permeates every facet of an organization. In an article for Harvard Business Review back in 2013, we at Freshdesk called this The Great Hierarchy of Support Needs. As we’ve grown, like mos...

How Vertical Integration Has Kept The Black Tux On Top

For anyone who’s ever had to succumb to wearing an ill fitting, tired and overall just tragic suit, the inherent value of The Black Tux should be evident.

In disrupting the men’s formalwear industry, The Black Tux is aiming to vindicate those who have ever been victimized by a bad suit.


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How Learning to Code Helped Me Grow as a Recruiter

One of the best perks of working at General Assembly is that employees can take any part-time course or workshop for free. Last year, I wanted to learn how to code and debated between GA’s courses in front-end, back-end, or JavaScript development.

I landed on the Back-End Web Development (BEWD...

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Surviving (and Thriving!) in the Shark Tank

Are you an entrepreneur ready for your 15 minutes of fame and thinking about auditioning for the hit TV show Shark Tank? Read tips from these Columbia Business School alumni first before diving in.

Many entrepreneurs dream of landing a spot on the addictive ABC TV show Shark Tank. They think a...

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How Indiegogo Thrives By Providing Entrepreneurs With More Than Just Crowdfunding

At a time where entrepreneurship has reached new heights and the startup community has never been larger, the role of crowdfunding platforms is more essential than ever.

For both budding founders and more seasoned entrepreneurs, crowdfunding is one of the most tangible means to fostering a gro...

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How Shapr Made Networking As Easy As Swiping Right

If you’ve ever gone through the strenuous process of seeking a new job or exploring a new career path, you know it’s no easy feat.

Connections are often the most significant (if not exclusive) means to a career boost, but unless you’re tight with Oprah or family friends with Mark Cuban, meani...

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5 Tips To Optimize Your Mornings

Your mornings can set the tone of your entire day. A bad one can put it into a tailspin and leave you with more problems than solutions. To help you increase your productivity, we have prepared some foundational tips to get your day off to the right start.

Say No To The Snooze Button

The a...

Maintaining a 9-5 While Building Your 5-9

Whether you can raise enough capital through friends and family, or have to bootstrap every cent, you should think through the timing of when to quit your day job to pursue your startup full-time. Investors value when a founder and their team goes all in on their startup. However, they also want ...

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What's Next For Advertising In A Voice-Enabled World

When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.

The growing proliferation of voice-enabled devices like Amazon’s Echo and Google’s Home raises some interesting opportunities and challe...

How to Improve Your On-Page Conversion Rate

So you’ve built an awesome product that you know your customers are going to love, you’ve outlined your marketing plan, and you’ve formulated a killer customer acquisition strategy - you’re going to be the next big thing. You then then throw up a landing page and the leads start pouring in – just...

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The Value of Swag for a Startup

Right now, the growth of your startup is in your hands. Like all of the success stories out there, you need to be memorable. Not only should your product or service be great, but your marketing should be too. Engage with your prospects and customers. Make them feel good. Ever receive a free givea...

How Capsule Is Creating The "Modern Pharmacy" Using A Modern Voice

For anyone who has ever had to go to a pharmacy at any point for any reason, the value behind Capsule should be blaringly obvious.

Aiming to spawn the “modern pharmacy” Capsule is redefining the hegemonic standard of healthcare by making it “kinder, smarter and better.”

As an inherently re...

How DogVacay Successfully Emphasizes Trustworthiness As A Cornerstone Of Its Brand

Though most businesses demand a certain level of trust from their customers in order to survive and scale, for DogVacay the stakes are much higher.

As a company that provides “cozy homes” for pets with “loving sitters,” establishing deep trust is sine qua non.

As nearly all pet owners vie...

How Travelocity Thrives In A Crowded Marketplace By Always Thinking Customer First

While back in the day, planning a trip exclusively required the expertise and know how of a seasoned travel agent, today, our means to doing so are practically infinite.

With the growth of the online stratosphere along with society’s seemingly revamped wanderlust, inordinate amounts of travel ...

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Fiverr's Global Head Of Digital Explains How To Be 'Strategic' In Growing And Marketing Your Brand

In a time when entrepreneurship is broadly defined and essentially anyone with a laptop and an idea has the ability to start a business, the need for outsourced talent has grown exponentially.

Creative founders may require the assistance of those more financially minded, whereas business savv...

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Upwork's SVP of Marketing Explains What It Takes To Perfect An Offering That Relies On People

In modern society, it appears the role of the standard 9-5 job is quickly diminishing. With the recent boom in startups and the idea of working remotely becoming more hegemonic, typical “work hours” are being redefined.

This transition has subsequently spurred a shift in how companies shape th...

Quick Insights From Zoosk's VP Of Marketing In Gaining Widespread Visibility For Your Startup

In this time where an abundance of new dating platforms are on the rise, how does Zoosk stand out and attempt to remain dominant in this space?

-Zoosk is one of the few digital dating companies that is both growing and profitable: we are in a position to constantly invest resources in our tech...

Startup Rebranding 101: A 4 Step Introduction

You may realize along your startup’s path, that the first iteration of your company’s brand is just not working. If you have stayed the course and continued to thrive with your initial product, variations in the marketplace and growth may compel you to explore a new look and feel. However, before...

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Scrub Daddy's Journey To Becoming The Most Successful 'Shark Tank' Product Ever

Esteemed businesswoman, Lori Greiner shakes her head gently with a miffed smirk on her face as her colleagues spout rationalizations as to why this product is doomed to fail. The QVC queen chuckles knowingly as both Mark Cuban and Robert Herjavec ultimately assert that they’re “out,” swiftly and ...

How Poshmark Created The Near Perfect Brand Voice

With society’s mounting cynicism and digital savvy, the challenge for a brand to connect with young users has never been more onerous. Blatant appeals for signups are swiftly deleted and advertisements embedded with cliched cultural commentary are met with rolled eyes and ridicule.

As targete...

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Choosing the Right Cloud-Based Applications for your Business

I. Introduction

Today, cloud computing has become a basic resource for organizations of all kinds. A report from Technology Business Research found the global Software-as-a-Service market will reach $67 billion in 2018, up from $49 billion in 2015 - a compound annual growth rate of more than 8 ...

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How To Foster A Healthy Work-Life Balance

It requires extraordinary commitment and passion to transform an idea into a bona fide business. Startup life is nothing if not a massive time commitment, but in striving for success, most entrepreneurs are willing to make the social sacrifice. And while dedication is paramount in fostering a thr...

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A 101 Guide On Raising Funds From Friends & Family

Whether you are just starting out, or have already exhausted every other option for capital available, friends and family may come into play as a source of funding. These people have been your fans before you built your startup, and they will hopefully be around for years to come. Though they may...

Entrepreneur or Gonetrepreneur? 12 pre-requisites for B2B success

Most of the first wave of tech unicorns and start-up billionaires were B2C businesses. The likes of Amazon, Google and Facebook started out by solving problems for people, rather than for companies (even if the latter two ended up making most of their revenue from corporate customers).

As a r...

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3 Social Media Tips For The Savvy Startup

From finding investors, to getting the right team in place to actually selling your product, founders of startups have A LOT to think about as they build their companies.

And for those founders who have yet to establish a marketing team, social media marketing is one of the quickest and smart...

Startup idea building
Will Your Startup Idea Actually Work? 3 Tips to Validate It

Whether you are working on an entirely new venture or brainstorming new features for your current product line, it can feel extremely overwhelming. The uncertainty of how your solution will translate with consumers can paralyze even the most ambitious of entrepreneurs. And while there is no guara...

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Why Gett's Advertising Is Better Than Yours (And What To Do About It)

On-Demand ride services have become hegemonic fixtures within modern society, but not all are created equal. Though Uber continues to perpetuate dominance in this industry, others are severely rivaling the driver giant.

With Gett’s direct, clever advertising and avant garde visibility tactics,...

Mobile apps
Growth Hacking Breakdown For Your Mobile App

After spending several years in the app development world managing Messapps, I realized there is one very popular misconception that people have about apps. Most people think that once you publish an app your work is done. You upload it to the app store and then just collect a monthly paycheck. U...

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The Dirty Dozen: 12 KPIs You Must Know Before Pitching Your Startup

It is critically important for the founders of a company to intimately understand the company’s Key Performance Indicators (“KPIs”). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give man...

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3 Tips To Successfully Manage Remote Teams

You don't need to be at the scale of Google or Uber to provide your team the option of working remotely. However, doing so does require some initial planning. It may seem that remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, rem...

IrisVR Is A Taste Of The Future Of Virtual Reality

If you see virtual reality as a thing of the future, you’re living in the past. The innovative technology developed by IrisVR is here now and is having a massive impact in the architecture and construction industry.

Shane Scranton, the CEO and Co-founder of IrisVR took the time to chat with Te...

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How ShoeDazzle Utilizes Celebrity Influence To Tell Their Brand Story

It’s not surprising that a company originally co-founded by Kim Kardashian West has achieved global recognition and sublime popularity. However, even after the most notorious Kardashian sister’s departure, ShoeDazzle has continued to thrive and beat out competitors within the market.

The tact...

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Keeping It Real And Thinking Consumer First Is The NerdWallet Way

Amongst the many challenges of being a fully functioning adult, responsibly managing finances is one of the most confounding. From choosing the right credit card to understanding what the heck a 401(k) truly is, personal finance can be a daunting and complicated struggle.

NerdWallet, however a...

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How Automation And Customer Service Made Betterment Best In Class

Whether investing to you is somewhat an enigma or if you’re a seasoned investor, Betterment is the ultimate automated investing platform. The company has grown exponentially since it’s inception in 2008 and has gained the attention of big name firms and veteran investors.

Joe Ziemer, Better...

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Was 2016 the Breakthrough Year for Women in Tech?

Executive Summary

To view and download the full infographic, click here.

Since Google’s revelation about the lack of gender and racial diversity in their payroll, a harsh truth in the startup community has come to light. Women, and especially women of color, are disproportionately under...

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From Filmmaker to Entrepreneur: How Was Spurred Through Lived Experience

Many startup ideas are originally spawned by the lived experiences of their founders. However, beyond this initial surge of inspiration, a lot of companies don’t continue to perpetuate the values garnered from their “former” lives., however thrives on this past expertise. A video coll...

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How Humanizing Its Brand Is Justworks' Secret Sauce

In a time when startups are popping up like daisies and nearly everyone wants to claim the title of “entrepreneur,” it’s not surprising services to cater to this community are materializing just as rapidly. Automated HR platforms, specifically are now ubiquitous enterprises that promise to be a s...

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How To Find And Secure Key Partnerships For Your Startup

Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual...

3 Tips To Get Major Media Coverage For Your Company

Whether you are launching your startup’s alpha, beta, or finished product, the splash you make in the media will be determined by the effort and preparation you put into it. No matter if you are well past seed stage or are already focusing on your Series C raise, garnering press coverage is a m...

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How Compass Succeeds In A Super Saturated Market

Whether you’ve gone through the process of buying a home or are simply an avid viewer of Bravo’s Million Dollar Listing, you know the experience can be complex, frustrating and sometimes downright volatile. However, in a time where it seems like everyone is striving to get in on the real estate g...

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How Peloton's Brand Has It Winning The Current Cycling Craze

Boutique spinning classes have grown to mainstream prominence within the world of fitness with some even garnering near cult like followings. Yet, with mounting demand and constant bursts in popularity, a number of these classes have become increasingly exclusionary in terms of cost and convenien...

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Why Your Startup Needs a Brand Book ASAP

Having created content marketing programs at four startups now, I realize the only way I’m able to feel fully confident in what I’m putting out there is by drafting a comprehensive Brand Book. This process begins with the classic ‘if my brand was a person, who would they be’ brainstorm; then dril...

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How Sportito Is Booming Within A Niche Market

Fantasy sports have grown to mainstream prominence within the United States, but have had less velocity in the European market. As this begins to change, numerous companies have attempted to monopolize fantasy sport’s niche fan base but have proved unsuccessful. Many haven’t been able to garner s...

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Tips On Not Blowing Your Early Stage Funding

You know you are a bootstrapped startup when only one member of your team orders a single, small coffee at the local coffee shop so your company can use the free wifi. It can seem daunting when you are pooling any resources you have available just to keep the business going, let alone think about...

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Three Keys To Finding And Securing The Ideal Cofounder For Your Startup

You may be tempted to build your company as a solo act, but remember that some of the most enduring companies were not built alone. Zuckerberg, Jobs, Page, each of these founders all had counterparts and co-founders that helped them get their companies to where they are today. Though a co-founder...

Shark tank
Behind The Scenes Of ABC's Shark Tank at TechDay

Whether you’re the founder of a full-fledged company, or have ever just had an inkling of a startup idea, you’ve likely fantasized about entering the Shark Tank.

The opportunity to pitch to the likes of esteemed entrepreneurs like Lori Greiner, Mark Cuban, Kevin ‘O Leary amongst others, is o...

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How Poppin Formed A Brand That Could Rival Any Billion Dollar Company

Even if a has company has raised billions of dollars, it may still lack a brand as strong as Poppin’s.

Its vibrant aesthetic and clever copy has garnered the attention of countless consumers and businesses, allowing Poppin to grow at an exponential rate.

Meredith Zenkel, the Sr. Director o...

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4 Reasons It's Time To Invest In An Office Space For Your Startup

Though the humble beginnings of some of the world's most successful companies begin within the confines a garage or a home office, this is rarely the final headquarters for any business. There can be an energy and excitement that comes with answering conference calls while you hear your neighbor'...

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5 Tips for Naming Your Startup

Amidst all of the responsibilities you have to juggle when building your business, naming your company can seem overwhelming. Think about it, whichever name you decide on will be the thing that you mention more often on a daily basis than any other word, so it deserves some care and attention. Ho...

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Millennial Marketing Secrets By Zillow's CMO

Home may be where the heart is, but Zillow is where the homes are. An online real estate database, Zillow has become a “go-to” destination for renting, buying and selling and has even won the affection of the illustrious millennial homebuyer.

Much of Zillow’s success can be attributed to their...

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How DroneShield Thrives Within A Controversial Industry

Aside from the 2016 Presidential election, there is nothing quite as polarizing in our modern discourse as drones. Anecdotes of drone use constantly make headlines, however despite this immense media attention, the technology remains an enigma to many.

The future of drones is shrouded in myste...

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Procrastinating On Your Trademark Application Will Cost You

For a busy entrepreneur, trademark protection may be the last thing on your mind. It’s understandable. You’ve got a to-do list longer than the Great Wall of China and you keep adding more to it everyday. However delaying the trademark registration process will ultimately be detrimental to your st...

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Do You Want To Create A Lifestyle Business Or Startup? 3 Tips To Help You Decide

Before you embark on the path of startup entrepreneurship that involves days that start at 6:30 in the morning and may not finish until the sun rises, consider the following tips to help define what kind of business best fits your end goal. Eric Ries, the author of the Lean Startup, defines a sta...

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Brit + Co's Marketing Strategies That Drove Them To Become Synonymous With DIY

In the age of DIY, no company is more synonymous with the trend than Brit + Co. Founded in 2011, Brit + Co is a digital media and commerce company that offers a slew of DIY projects, kits and online classes. With a reach of over 90 million per month online and across platforms, what began as a sm...

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4 Lessons I Learned From Pitching My Startup On National TV

I was in bed during my junior year at Boston University, when I opened my computer to a familiar villain - an email from Bank of America notifying me that my balance had fallen below $25. Looking back, these emails were the best thing that could have happened to me. They lit a fire in that drove ...

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Mind the Gap: A Report on the UK's Technology Skills Landscape

The UK: Building Tomorrow's Digital Powerhouse

Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to su...

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How Datadog Is Literally Rewriting The Narrative Of Cloud Monitoring

Though infrastructure monitoring may not be the world’s sexiest industry, Datadog has found a way to rewrite the narrative. Literally. As a leader in the business, Datadog has gained the attention of major media publications such as Forbes and Fortune and continues to have a thriving consumer bas...

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SurveyMonkey's Key To Startup Success? "Prioritize Ruthlessly"

For anyone who has ever grappled with a difficult decision, SurveyMonkey, at one point or another has probably been your salvation. A nearly unrivaled leader in polling and surveys, SurveyMonkey has grown to be synonymous with the industry itself.

Frances Sun, SurveyMonkey’s Head of Content is...

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How Key Partnerships Helped Put Orbital Insight On The Map

While the world as a whole may not yet know Orbital Insight, Orbital Insight certainly knows the world. Through analyzing millions of satellite images at a time, Orbital Insight has successfully revealed key socio-economic trends to influential companies, industry leaders and even government inst...

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4 Keys To Successfully Brand Your Startup

As any successful startup founder can tell you, branding your company the right way is paramount. Without a distinct voice and aesthetic, or one that is too dull or flimsy, even if you have a phenomenal offering, your business will ultimately fade into oblivion. And while branding as a whole may ...

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How The CEO Of Thinx Is Changing The World One Taboo At A Time

Miki Agrawal is changing the world one taboo at a time. As a proud feminist, Agrawal has continuously utilized her business savvy and entrepreneurial expertise to not only empower women, but to rewrite a slew of society’s most hegemonic narratives. Named one of Forbes’ “Top 20 Millienials On a Mi...

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Content Marketing Lessons Learned from Shopify’s Blog

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into the wild success it is recognized ...

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How Collaboration Is The Key To Success

Financial service providers are recognising that to keep up with the pace of innovation they should collaborate, not compete, with FinTech startups. It’s not just the banks who benefit, but the startups themselves, and ultimately the end customer.

In a world where customers want a banking rel...

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7 Free Tools to Help Growth Hack Your Startup

It’s a fact that’s true at any stage of building a business - every penny counts. But of course, when your business is a startup, there are probably a great deal fewer pennies to play with.

When you’re pouring all your resources into developing your products or services and recruiting the bes...

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8 Crucial Tips All Startup Founders Need To Be Aware Of

Amidst the seemingly endless sources of advice you can pull from the internet, it can feel overwhelming in determining which insights are actually valuable. Not to worry because we’ve got you covered. Below you will find eight key tips to keep in mind while building your startup to set yourself u...

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Want To Be As Big As Sonos? Their CMO's Advice: 'Know Thyself, And Know Your Audience'

A giant in the music industry, Sonos is unrivaled in defining what’s cool. They’ve the shaped way society listens to music through fostering a narrative that speaks directly to the modern sensibility and thoroughly understanding the consumer experience.

Sonos widely recognized brand is both d...

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How To Find Freelancers To Boost Your Startup

As a former McKinsey and private equity consultant, I spent years providing direction to multi-million dollar corporations on their growth and development. The traveling and long hours may seem glamorous to some, but eventually it became difficult for me to manage it all with a young family. This...

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We Built An App and It Failed: 7 Considerations When Developing Apps

Every single day, multiple times a day, I check and use an app that my company created called, Lynx. Lynx was built to make sharing, saving and consuming articles easier with your people. We pulled the plug on marketing, investment, and development into Lynx over a year ago, but it still sits pro...

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The 10 Business Terms You Need To Know When Building Your Startup Vol. II

On the long road to building your startup, you may run into unfamiliar terms you have never encountered before. As you deliver your first or even fiftieth pitch to potential investors, you might hear acronyms that will take you by surprise and leave you scratching your head on how to respond. Fea...

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How A Serial Entrepreneur Struck Gold Once Again With His New Company, Chairish

Eric Grosse is no stranger to the startup ecosystem. In fact, his rolodex of experiences rivals the caliber of most entrepreneur’s and his success stories speak for themselves. In the past, Grosse co-founded Hotwire, was the President of Expedia Worldwide, the CEO of TaskRabbit and Executive in R...

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How Maple Was Able To Disrupt The Bustling & Vibrant On-Demand Food Sector

Everyone’s number one favorite activity has been a source of inspiration for near countless tech companies. Aiming to disrupt society’s most beloved pastime, there are now what feels like limitless ways to do what we do best: eat.

However, while many startups miss the mark in this disruption, ...

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How To Write The Best Problem Statement For Your Startup

The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a problem. Then, we validate the problem and see how the market is dealing with, ...

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The President And Co-Founder of TaskUs Reveals Marketing Secrets for Startup Success

Startups that seamlessly fit within pop culture have an inherent advantage in branding. In garnering visibility, companies that possess a certain “sex appeal” don’t need to try as hard in thinking creatively about their content, advertisements and voice as a whole. However, businesses that lack t...

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Revenue Recognition Standard: Ready, Set, Implement

The new-and-improved revenue recognition rules go live in 2018 for calendar-year public companies. But many organizations have taken a wait-and-see approach, patiently holding out until the AICPA’s Financial Reporting Executive Committee (FinREC) works through industry-specific concerns. Now that...

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Recruiting on a Startup Budget

“I’m a startup. I don’t have a huge recruiting budget but I need to compete for top talent with established brands and companies who can shower candidates in cash. What can I do?”

We hear about this situation often, and the answer is, plenty! Following are 9 tips – that we’ve employed ourselve...

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5 Growth Hacking Tips To Boost Your Customer Base

Growth hacking is an awesome method of producing amazing results in a short amount of time. If your goal right now is to rapidly expand your customer base and get your product noticed, this is the ideal way to do it.

There are tons of ways that you can achieve your goal, but the following fiv...

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Lessons From The Squatty Potty's CEO And Founder On Turning The Least Sexy Reality Of Daily Life Into A Booming Business

Beyonce does it. President Obama does it. The Queen of England does it. In fact, everyone does it. Yes, as the time honored 1977 children’s book penned by Tarō Gomi asserts, “Everyone Poops.”

Yet while every global citizen, whether they care to admit it or not, partake in this daily practice, ...

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How One Startup Dared Enter A Monopolized Market Through Appealing To A Niche Audience

Netflix has dominated the entertainment OnDemand market with Hulu and Amazon Prime following not too far behind. While this space seems impenetrable as these giants of companies occupy the current media space, FlixFling has dared to try.

In 2010, Brad Heffler, Chairman of FlixFling, sold his ...

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5 Potential Paths for Developers In The Startup World

As a developer, your LinkedIn inbox may be bombarded on a daily basis with requests to join a company, do some freelance work, or help develop an MVP for an emerging startup. But being in the startup world does not necessarily mean you need to be a founder or a CTO, although they are certainly op...

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The Founder And CEO Of Hopper Explains How He Utilized "Mobile Only" To Create A Thriving Company

Even in 2016, the logistics of air travel continue to be an enigma for those suffering from wanderlust. Sites such as Kayak and Orbitz have been able to alleviate some of flying’s most frustrating challenges, but certainly not all.

Hopper, however, is aiming to change this. Founded and run by...

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4 Lessons For All Entrepreneurs Aiming to Ditch That 9 To 5

Nanette Wong is a creative and savvy influencer when it comes to: fashion, food, music, and art. She makes her living writing blogs, taking photos, and creating video content for a growing list of online and print outlets such as Glam, Chairish, Mode Media, Houzz, Design Milk and Brit + Co among...

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101 Guide to Different Business Structures All Entrepreneurs Should Know

On the winding road of entrepreneurship, you may not be thinking about the structure of your business as it relates to tax liability. Innovation, disruption, and making continual progress is instead most likely at the forefront of your mind. However, as you revisit or fill out your business plan ...

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7 Steps to a Successful AngelList Syndication

Working with an AngelList syndicate is a great way to raise money and establish important connections for your company. But not every syndication is successful. Having syndicated 31 deals through our AngelList syndicate, Barbara Corcoran Venture Partners, I would like to share what I have learn...

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5 Tips To Get PR Visibility for Your Brand

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building bi...

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5 Stages of Startup Funding

Regardless of where you are in that startup life, you need money to keep the lights on, the team happy, and the momentum going. Raising money may not have been your dream when you began building the company, but your ability to do so will determine how far it will go. Understanding the different ...

How Controversial Marketing Tactics Garnered Widespread Visibility For This Startup

Earlier this year, Bikini Luxe stirred up quite the controversy on social media by posing the question, “Is this appropriate for Linkedin?” in conjunction with a booty shot of a bikini clad Miss Universe contender, Natalie Roser.

The online swimsuit and clothing retailer’s CEO & Founder, Cand...

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6 Jumping Off Points When Rebranding

One of the most comprehensive tasks in marketing is a rebrand. They’re necessary when business feels stale and creativity lulls; this urgency is stressful. It’s more exciting to rebrand when reinventing your company happens organically.

My job for the 2016 calendar year is to rebrand the compa...

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Taking Your Startup Public As Told By The CEO And Co-Founder Of MINDBODY

As the modern fitness craze has proliferated beyond what any of us could have previously imagined, new tech has sprung up to satisfy this newfound obsession. Whether subscribers of the healthy living lifestyle simply have a strong affinity for kale or attend spinning classes on a daily basis, the...

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Why TechDay Is Coming to London

From New York City to Los Angeles, TechDay has made a point of traversing the nation to bring our resources and massive community to the world’s most innovative and dynamic cities.The chosen locations are deliberate and must reflect a vibrancy and dynamism that is palpable when measured against o...

Generation Blockchain’s Move To The Mainstream

Mid August brought the return of the second annual Blockchain Conference, a national series, to New York City. The event is hosted by FinTech Worldwide, which is an organization based in London, and most known for its FinTech Weeks around the world. For those who don’t know much about blockchain...

How A New Crowdfunding Platform Garnered Overnight Success By Appealing To The Millennial Sensibility

Millennials are a largely untapped demographic for nonprofits and non-governmental organizations (NGOs) in today’s world. This generation is arguably the most tech-savvy and socially conscious of the generations, however, many current crowdfunding platforms are not engaging millennial and younger...

The Most Common Coding Languages All Entrepreneurs Should Be Familiar With

Whether you’re a new startup founder or aspiring developer, becoming fluent in at least one coding language is paramount to fostering a successful career. With different languages seemingly springing up daily, it can be difficult to determine which are the most viable for you and your company. Fr...

Determining The Best Revenue Model For Your Startup 101

While every entrepreneur dreams of becoming the next Bill Gates or Mr. Wonderful, many lack the foresight to reach this pinnacle of startup success. They get distracted by the big picture and become too starry-eyed to focus on the nitty gritty that inherently comes when building a new company. A ...

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The League’s Founder And CEO Explains How Marketing A Product Is Like Throwing An Epic Party

With the massive proliferation of mobile dating apps since Tinder’s inception, modern singles have an overwhelming choice when they finally decide to download one of these digital matchmakers. As the aforementioned app is certainly considered ‘the big dog’ in this dating game, you may find other...

Making The Most Of Public-Private Partnerships

When Kajsa Ollongren first began serving her term as the Deputy Mayor of Amsterdam, she noticed that cities around the world seemed to be catching the startup fever, but Amsterdam was not yet on board. “So we invited startups in Amsterdam, some new ones and some established ones, to the Mayor’s h...

The Fundamental Marketing & Visibility Strategies To Grow Your Startup According to the CEO & Founder of Adore Me

If you love the sultry aesthetic only lingerie can procure, then you’ve certainly stumbled upon Adore Me. The self described “New Face of Lingerie” certainly deserves the moniker as Adore Me has in only a short amount of time come to be the go-to destination for this sexy apparel. Morgan Hermand-...

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Why The Top Global Accelerators Are Coming To TechDay London

From AirBnB to Dropbox, Reddit and beyond, Accelerators have proven their ability to foster the success of startups. The more renowned ones have collectively helped raise billions of dollars through hundreds of companies and at TechDay’s inaugural event in London, they will all come together unde...

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How Startups Can Use Their Voice To Influence Policymakers

For decades, the tech and startup community paid little attention to Washington, D.C. Entrepreneurs chose to focus their energies on building their companies, without much regard for the happenings of Congress or state legislatures. But in recent years, startups have begun to recognize that the d...

TodayTix Reveal Their Leading Strategies That Drove Them To Revolutionize Their Industry

Whether you’re a devoted theater goer, or simply one that hopped on the Hamilton bandwagon, you’ve certainly heard of TodayTix. Founded only a few years ago in 2013, TodayTix has already established itself as the go-to place for theater tickets through revolutionizing the ticketing process. As Se...

6 Questions To Ask Yourself Before Deploying Your Email Marketing Campaign

Email campaigns are an important aspect to a company, brand, or product’s marketing strategy. From offering deals, sending newsletters, promoting products, to educating users, or sharing data trends, email marketing comes in all frequencies. Each campaign differs based on what you’re selling, who...

The 10 Business Terms You Need To Know When Building Your Startup

If you’re new to the world of entrepreneurship, the amount of terms that get tossed around can be overwhelming. We get it. The extensive list of abbreviated appellations can seem like your business cohorts are speaking a foreign language if you’re not yet used to it. So until you become as succe...

SeatGeek Discloses Their Key Strategies In Hiring Top Talent

SeatGeek has successfully revolutionized the way in which tickets to concerts, sporting events, festivals and more are sold. They’ve become a thriving company having acquired a household name and being the immediate destination for those looking to experience a dynamic night out. As with any comp...

Turning Into A Household Name

Jilliene Helman changed the entire real estate landscape when she founded with her co-founder Justin Hughes in 2013. Today, the company is a thriving platform boasting the leading online, crowdfunding destination within the real estate industry. We sat down with Helman, to uncover...

A Foundation of Customer Service Gives Your Business an Edge

Want to give your business an advantage right from the start? Customer service is the key. Yes, there are countless other things to do when starting a business, but it’s imperative that customer service be built into the very framework of your company. Customer service cannot just be an afterthou...

Minibar Delivery Shares Their 4 Best Cost Effective Tips To Grow Your Company

Minibar Delivery, the largest marketing and technology company providing wine, beer and liquor on demand, first launched a little over two years ago. Since then Minibar has grown to over 26 new markets, gaining visibility while maintaining a loyal audience.

Bringing significant awareness to a...

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The 1K Things You Need to Do to Boost Visibility According To's VP Of Communications

If you were to tell any startup founder or marketing executive that they’ll need to do 1,000 things to boost their visibility, they’d probably shoot you in the eye with a spitball (or wish they could).

Focus, we hear, again and again. You must focus on just one thing and excel at it. And that’...

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Museum Hack Discloses The Six Best Resources To Grow Your Business That Won't Break The Bank

At Museum Hack our mission is to reimagine the adult museum experience and get people excited about going to museums again. But make no mistake, we are a business and we measure our growth very carefully.

When we first started doing tours, we relied on word of mouth to attract new guests and e...

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What A Successful Company Looks Like As Told By Charlie O'Donnell

A veteran investor and founder of Brooklyn Bridge Ventures, Charlie O’Donnell has built a reputation for spotting successful businesses early on. Recognizing the potential of companies such as FourSquare, GroupMe, Refinery29 and many others has driven him to become a key player within the tech co...

Selling Luxury As Told By The CEO Of JetSmarter

If you follow members of the Kardashian/Jenner clan on Snapchat or perhaps lead your own life of luxury, most likely, you’ve already heard of JetSmarter. This jet chartering app has revolutionized the private flying space and has grown exponentially since its inception. Intrigued by both the idea...

7 Keys to Discovering an Un-addressed and Under-served Market by BareFoot Wine's Founders

“If you are successful, you are not breaking the rules. You are writing new ones.” - asserts Michael Houlihan, the Co-Founder of Barefoot Wine.

Barefoot Wine is an iconic brand that started its story in a laundry room of a rented farmhouse in the Sonoma County hills. With virtually no money o...

5 Tips for Engaging the Next Generation of Tech Talent

As companies and entire industries are transformed by digital innovation, the competition for tech talent continues to accelerate. You can ask leaders in nearly every thriving, innovative company – in any industry – about the biggest hurdles they face, and talent acquisition is likely to be at th...

A Chat with HyPR’s CEO and Co-founder Gil Eyal on Influencer Marketing

Influencer marketing is fast becoming one of the most effective ways to connect with your target demographic. HyPR’s technology allows brands and agencies to better identify the true value of influencers. They also recently raised $5 million in a seed round of financing led by Edg...

Mindfulness and Meditation: Is It The Newest Secret to Success?

From Silicon Valley to Wall Street, mindfulness and meditation is the newest secret to success. But this isn’t the search-for-enlightenment practice of the 1960s flower child. Instead, business leaders are reshaping it to fit the goal-oriented culture of their lives and with thought leaders...

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How Blockchain Technology Is Disrupting Everything

Blockchain technology is best known for being the magic behind Bitcoin, but there are scores of other industries that are benefiting from this revolutionary technology. Before we take a look at the industries and companies innovating in these spaces, let’s break down this technology so we a...