Nasty
Secrets to Convene's Success Shared by the Company's VP of Marketing

We’ve all been there. Your alarm goes off on weekday morning, and at that moment, you’d almost rather lose your job then roll out of bed.

This overwhelming sense, “do I really have to?” can be spurred for a variety of reasons, but more often than not it comes down to work not being a place y...

Legs
How Hudl has Defined its Brand to Become a Household Name

Founded in 2006 in Lincoln, Nebraska, Hudl, a company that provides video review and performance analysis tools for sports teams, quietly grew to have an estimated worth of over $100 million.

Since its inception, Hudl has acquired over 162,000 total active teams across 30+ sports and more tha...

Sales times 2
5 Entrepreneurs Share How they Nailed the Sale

Building a selling process from scratch is a daunting task, much less scaling it to something that will eventually pay all the bills. To shed a little more light on how to get it done, here’s the best advice on scaling up your sales from five entrepreneurs.

As you may have noticed already, one...

Media
3 Tips to Generate Media Coverage For Your Next Product Launch

The unpredictable nature of tech launches can be incredibly challenging for communicators. From shifting launch dates, to evolving product features, and the last minute race to finish technical development, there is usually a very short runway and limited resources to develop a strategic, impactf...

Pricing
3 Reasons Why the Best Companies Prioritize Pricing

When thinking about the companies or brands you most admire, which come to mind?

If your list contain brands like Apple, Google or Amazon, you’re not alone. The frequently cited companies mirror rankings of the world’s most admired companies: Apple (#1), Amazon (#2) and Starbucks (#3), Southw...

Hacker
3 Tips to Keeping Your Business Data Secure

Whether you’re building furniture or selling insurance, starting a company is no easy task. Things like ensuring invoices are paid, getting your business marketed, and more, are all part of the equation - and that’s just the tip of the iceberg.

However, something that many entrepreneurs don’t...

Resturant
How Resy Thrives by Staying True to its Brand

Since eating has persisted as society’s favorite hobby since the dawn of time, it’s no surprise an immense amount of food related startups have come into existence.

However as most of us are more “bone apple tea” than Barefoot Contessa, it is reservation based dining startups that are most s...

Startup
3 Reasons Why Startups Should Set Up A Share Scheme Early

You might think that share schemes are something only set up by established businesses with a large number of employees. The truth, however, is that share schemes are a great thing to have in place early, no matter what stage your business is at.

1. The shared ownership effect

When you’re ...

Pin
Top 5 Tips for Networking in a New Business Location

Setting up in a new location is a daunting and challenging prospect for any business. Unless there is a client or customer already in the location, it’s a leap into the unknown!

Engaging local business communities is a key part of getting to know who’s who in a new location. Based on our exte...

Boney
Prepare for Success, Even When You’re Strapped for Cash

Close more deals, hire more staff, earn more profits. This is the mantra that propels the 10% of entrepreneurial pursuits into success stories. But when you’re strapped for cash to start with, the idea of making it big seems like a dream come true rather than an obstacle you should be preparing f...

Peek
5 Tips for Expanding Into New Markets

Expanding into a new markets can be an effective way to grow your business, but it takes a disciplined process to properly assess the potential growth of each opportunity. Entrepreneurs and established businesses alike should be wary of jumping into a new market simply because an opportunity came...

Dig mark
Tips on Executing a Successful Digital Marketing Campaign

Whether you run a three person startup or have a company that has reached Airbnb level success, digital marketing is fundamental to continued growth.

Though it varies greatly what a digital marketing campaign entails and is able to achieve, there are core elements that are universal.

Briann...

Kuri
How Kuri is Making Home Robots Mainstream

If you didn’t already know, we’re currently living in the future.

Sure we’re not zooming around in flying cars or taking vacations on the moon (though this seems imminent), a lot of technology that was previously reserved for 80s sci-fi films is now a reality.

From drones to 3-D printers, m...

Zable
Food52's Wholesome Means to Branding Success

In an age where foods fads like veganism and kale based anything have become almost hostile, Food52 serves as an oasis from the mania.

Though this digital food community advocates for things like home cooking and wholesome ingredients, Food52’s sensibility is a clear deviation from the snobber...

Customexperienceeee
An Inside-Out Approach to ERP can Deliver a Modern Customer Experience

This post was provided by NetSuite and has been repurposed with permission

For businesses today still running siloed, departmental solutions of yesterday, there are daily challenges meeting the needs of the modern consumer. The answer for many is to turn their ERP system inside out.

Consume...

Nyc street
Uncle Sam Might Be Joining Your Uber Pool

Companies like Uber and Lyft have forever changed the meaning of terms like “getting around” and “public transportation,” affording anyone with a smartphone and a credit card the luxury of their own car and driver.

Uber’s debut in 2009 officially launched this industry of ride-sharing, also c...

Duhrag
Pouch's Journey Through the Dragons' Den

Few entrepreneurs can even dream of the visibility, value and recognition that comes from entering the Dragons’ Den. The hit BBC show has propelled countless startups into the mainstream, yet for many, appearing on the program is nothing more than a pipe dream.

That is, of course, unless your ...

Bizness
How to be a Great Leader in a Startup

Great leadership is the difference between success and failure in any business, but with 50% of startups failing within the first five years, having the right leaders in place is critical for new businesses to grow.

It’s up to the leaders of a startup to make decisions that will shape the bus...

Scaling
Crushing the Five Barriers to Growth

This post was provided by NetSuite and has been repurposed with permission

Introduction

Starting a business can be hard. Growing your business can be even harder. Whether it’s poor customer data, manual and broken processes, minimal operations visibility to make decisions, building a winni...

Call center
The 5 Customers Your Support Team Meets In a Tech Crisis

All tech startups are in the business of speed. But moving fast and breaking things is only sustainable if you can stop customer relationships from fracturing in the process.

So before your next crisis arrives (and it will), be sure your support team has a plan for the customers who will inev...

Screen shot 2017 09 12 at 3.10.37 pm
Beware the Icebergs in the ERP Selection Process

This post originally appeared on NetSuite's blog and has been repurposed with permission

That iceberg the size of Delaware now floating free isn’t the only one people need to worry about these days. There’s a virtual armada of icebergs out there today taking the form of legacy ERP providers.
...

Revenue recognition
Get Ready for the New Rev Rec Rules

Are you ready for the new revenue recognition standard to go live? For companies in many industries, implementing this standard is likely to be more time-consuming, complex and costly than management expects. Here’s an overview of the changes that are coming soon to your income statement.

A Ma...

Cloud
Finding a Provider that Works With You is Critical to Cloud Success

This post originally appeared on NetSuite's blog and has been repurposed with permission

When the leaders of Sourcingpartner Inc. decided it was time to trade in a largely manual warehouse management process riddled with bottlenecks for a modern, cloud-based alternative, they knew their choi...

Company culture
How To Scale Your Culture While Growing Your Company

This story originally appeared on Forbes and has been shared by Branch with permission

Whenever I look at our company, I am in awe of the amazing team we’ve built — a team dedicated to excellence and execution, and not afraid to try, fail, learn and try again. As we celebrate our 100th hire,...

Blahblah blah
Answering the Call: When Customers Need to Hear Your Voice

Read enough technology headlines these days and it’s easy to assume that the human voice box is about to become a vestigial organ. Much like an appendix or tailbone, it will soon be remembered as a formerly useful tool that’s no longer fit for our modern world.

Customer service leaders certai...

Auditors i guess idk
Why and How Auditors Assess Internal Controls

Assessment of internal controls is part of today’s auditing requirements and helps identify risk factors. But, it can sometimes be unclear why auditors ask so many questions about their clients’ internal controls.

The American Institute of Certified Public Accountants (AICPA) issues technica...

Growth hacking i guess lol
4 of the Best Tech Startup Growth Hacking Campaigns

First – what is growth hacking?

It’s an important question. Today, many marketers like to describe themselves as ‘growth hackers’, when the truth is they are nothing of the sort – they’re simply trying to sound a bit cool and clever to the uninitiated, like they’re in on a special secret that ...

Payroll
Election to Apply the Research Credit Against Payroll Taxes

When does the new election apply?

Starting with tax years beginning in calendar year 2016, if you are a qualified small business, subject to limits, you can elect to apply all or some of any research tax credits that you earn against your payroll taxes instead of your income tax. If you are en...

Apps
How To Get More App Downloads by Rethinking Your Mobile Marketing Strategy

This post originally appeared on Branch.io's website and has been repurposed with permission

I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with me at conferences. From SF to NYC, Amsterd...

Chatbot
To Bot, or Not to Bot, that is the Question

Chatbots are appearing on messaging platforms in droves. They’re everywhere. And I’m not just talking about generic customer service bots that live on websites – those have been around awhile.

I’m talking about branded bots that live on messaging platforms like Facebook, Slack, Skype, Kik, eve...

Customer experience 2
3 Reasons Savvy Startups Prioritize Customer Experience

You need more than grit, grind, and Gary Vaynerchuk quotes to grow a successful startup these days.

Now, don’t get me wrong. I’m not here to knock #TheHustle. I know it’s a vital resource every startup must rely on from time to time. But what you don’t want is a culture where acquiring custom...

Cfo
Become a Strategic Leader: Six Focus Areas for CFOs

While CFOs typically spend the bulk of their time in the accountant role, most would rather be more involved in business leadership. To achieve this goal, they must streamline the accounting function to free up more time to partner with other business executives. Armanino’s 2016 CFO Evolution Sur...

Aloha
It's Not Easy Being Green, Unless You're ALOHA, that is

If you haven’t heard, health is hot and leading a holistic, green lifestyle is back en vogue.

Society’s newfound reverence for things such as kale, quinoa, and of course, avocado may be considered the apex of this movement, but turns there is so much more to it.

In recognition of this sort ...

Comp
How to Maximize Online Education for Business Success

As a small-business owner, you should always be looking for an edge on your competition: the latest tech tools, the best talent, the most effective marketing strategies, etc. Yet, you might be overlooking one of the oldest and most profound methods of improving your business: Education.

Many l...

Quora
Quora's Organic Rise to the Top

Quora has yet to meet a question it couldn’t answer.

A platform for sharing and growing the world’s knowledge, Quora has built a massive community of curious, ambitious and inquisitive people. Today the site enjoys hundreds of millions of monthly visitors and is available in five languages and...

Tech tools
Startup Secrets: Tech Tools No One Told You About

There aren’t many secrets to having a successful startup: Most entrepreneurs will freely tell you that it’s a messy mix of good timing, quality products, good luck, and a dash of hard work. To put it plainly, in starting and running a business, there is no simple equation for success.

Yet, bu...

Nottingham
What it’s Like to be a Startup Outside a Major Tech Hub

If you mention that you work for a British technology startup, most people assume that you’re based in London, or at the very least, a major city like Manchester or Birmingham.

But Cronofy isn’t. We’re based in Nottingham, and our team is distributed across England.

Adam Bird, our CEO, ch...

Arrow tech day header
How to Get the Greatest ROI from Your Promotional Products

No matter what the event, companies always come armed with branded promotional products hoping to leave impressions on the hundreds or thousands of people who come through their booth. Be it tradeshows, networking events, or conventions, the concept stays the same. We know that giving out promoti...

Gametime
Gametime Enabling Fun for Millennials with Breakthrough Technology

Advertisers, founders and even major conglomerates have viewed the millennial customer as an elusive, unpredictable enigma practically since the term “millennial” permeated our modern discourse.

Most fail to recognize the nuances of the millennial experience and are unable to pinpoint what the...

Moolah
How Earny is Winning the Startup Game by Winning Users Money

Some feelings in the world are unlike any other.

Falling in love, flipping your pillow to the cool side and letting out a really big sneeze are some that top the list, yet the best of the best is undoubtedly discovering unexpected money.

There’s nothing quite like finding a crumpled up bil...

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100 Reasons to Attend TechDay London

So, you’re considering coming to TechDay. That’s great! You’ve clearly got a good head on your shoulders and incredible foresight into how to grow and scale your business.

As a member of the tech community, you're likely already familiar with the main reasons to attend the UK's largest startu...

Brandz
3 Steps to Accessing Your Customers’ Sphere Of Influence

Let’s start by defining “influence.” At its core, influence is defined by Merriam Webster as “the power of producing an effect without apparent force.” Basically, it means that Nike makes it look easy when they release a shoe that gets the sneakerheads up at dawn, or how Apple defines mobile desi...

Coding
Making the Complex Simple: How to Market an API

The first thing you need to do when promoting a product is ensure that your audience understands what you’re talking about. Potential customers need to understand how they can benefit from a product before they even consider buying it.

That’s why it can be so difficult to market an API. And t...

Artficial
How Clarifai is Pioneering Artificial Intelligence

For those who don’t know, artificial intelligence is not just a futuristic technology prominently featured in all of your favorite sci-fi films.

Despite its near fantastical connotation, AI is very much present in modern society, with advancements in the field being made everyday.

Clarifai,...

Munchmunch
How Munchery Created the Perfect Recipe for Startup Success

Amongst life’s many simple pleasures from sleeping to laughing to Netflix and beyond, eating is by far the best.

Yet all too often this “simple” pleasure actually becomes quite a debacle. Cooking can be a hassle, and delivery services are either alarmingly expensive, or worse, just plain gros...

Lead image final1
5 Startup Lessons I Learned From Being an Instagram Influencer

It’s been an incredible journey building my company, Mosss, a self-service tool for interior design. We combine machine learning technology with world-class designer insight to deliver the ultimate design intelligence platform. However, my story didn’t start in tech. I started my career as an arc...

Pressrelease
How to Determine If You Need a Press Release

Many say that the press release is dead. While, I get where they were coming from I don’t necessarily agree. There is a time and place for a press release and the over/misuse of press releases have given them a bad name. That said, when I speak with media contacts (which I do daily), “send me the...

Tzaytah
What Is a Data Scientist?

While you may not realize it, you’re a data factory, producing data at every turn you take. Grabbing your morning coffee and paying with a credit card? You’ve produced data for the store and credit card company. Googling directions to your first meeting of the day? You’ve created data from your s...

Student
How Student.com Successfully Engages a Global Market

Originally launched as Overseas Student Living (OSL) in 2011, what is now known as Student.Com has established itself as a thriving global brand.

The company’s mission is to provide student accommodations for international co-eds and has successfully done so in 426 cities and counting.

T...

Team
Picking the Right Team for Success

There are so many components to seeing success with a start up business. You need a great product, customer service, marketing strategy, strong business plan, and the list goes on. But you can make the argument that none of these can be achieved without having the right team. Making sure you surr...

Branding
How to Define Your Tech Startup Brand

At the heart of all good business is good branding. Today, arguably, there are no truly original ideas, and so within the fiercely competitive and increasingly overcrowded realms of the tech startup world, building a robust and memorable brand can be the only assured way of differentiating yourse...

Coding
Coding Resume Tips That Will Get You Hired

This post originally appeared on General Assembly's website

It’s no secret that coding is one of the most in-demand skill sets in today’s tech-driven world. According to a 2016 Burning Glass report, programming jobs are growing 50% faster than the overall job market. Companies in all industrie...

Press
Pitching to the Press, A 3-Step Primer

In the early stages of your startup, press coverage could seem like the golden ticket to get your business in front of the right customer or investor. However, take a moment to consider the sheer volume of requests that journalists and writers get on a daily basis. Applying empathy and being stra...

Industry
Bellhops didn’t just disrupt the moving industry, they changed it

Beyond misplacing the remote or waking up a minute before your alarm is set to go off, there aren’t many things worse than moving.

The already laborious process is often made worse by hidden fees, sketchy movers and general anxiety that your stuff will never make it to the other side.

Due...

Initial coin offering
Want to Raise Money? Five Top Tips To Stage an ICO

As ICOs become mainstream, entrepreneurs may wonder if they are a fit for their ventures.

ICO, which stand for initial coin offering, is a means of crowdfunding that is being increasingly used by startups as a replacement or supplement to raising venture capital. Already the amount raised by ...

Woman writing with lightning
The Key To Highlighting Your Product? Focus on Customer Success

Small businesses exist to serve nearly every kind of need. You can find companies with offerings like delivering cookies on-demand or messages and photos printed on a potato, delivered fresh to your door.

Though what MuleSoft offers may not be as easily understood as an everyday consumer pro...

Nyc
Why NYC is a Great Place to Launch a Startup

New York City is big, bustling and once again doing what it has always done best — attracting the world's best and brightest to illuminate the city’s standing in the startup arena.

It used to be that if you were serious about starting a tech company you went to Silicon Valley. But emerging en...

Insurance
Want VC Investment? Take a Cue From the Unglamorous: The Rise of InsurTech

“Sexy” is probably one of the last words that comes to mind in relation to insurance. However, as the Baby Boomers age and traditional insurers look for technologies in order to respond to the evolving demands of millennials, the perception of insurance is changing. Insurance combined with tech:...

Click to tweet
Looking to Grow Organically? The Founder of Click to Tweet Breaks Down How it's Done

As an enigma to many, more and more companies are aiming to demystify the world of social media.

Countless startups have created services to help users navigate this confounding space, yet almost none have successfully done so as well as Click To Tweet.

A company that grew to extraordinary...

Go cubes
How Nootrobox Started a Craze (That Actually Works)

The fervent health craze that has recently overtaken society has spurred a number of peculiar trends from cupping to placenta pills to oxygen shots.

Most of these fads have a validity that is questionable as best whereas others seem to exist solely for the financial gain of Instagram “celeb...

Cappy
How CapGenius Turned a First World Problem into a First Rate Service

From tangled headphones to spinning rainbow wheels to the ever classic broken nail, first world problems are pervasive and far reaching.

Yet worse than forgetting your charger at home or having no wifi at a restaurant, not properly captioning the photo you spent hours editing can have detrimen...

Nyc
How StreetEasy Came to Dominate NYC Real Estate

Finding the perfect home is always a challenge, but in New York City it’s a whole different beast.

Along with incredible shopping, culture and some of the world’s most renowned restaurants, NYC is known for its cutthroat real estate game.

Apartments get swooped up before you can ask if ther...

Interior design
How Homepolish Changed The Interior Design Game

Whether you’ve at any point created a Pinterest page or have perhaps fallen down the rabbit hole of Instagram’s #interiordesign pages, you understand the impetus behind Homepolish.

Previously reserved for those with a more expendable income, interior design has become a fad that’s overtaken t...

Ip
Inexpensive Ways Startups Can Protect Their IP

Developing an intellectual property (IP) strategy early in a startup’s life is critical as mistakes risk impacting valuation and long-term viability. This is easy to say, but any startup knows it needs to be judicious with its resources. Most startups’ IP portfolios will therefore not be getting ...

Debt financing
Exploring Venture Debt: Benefits, Risks and Tradeoffs

Most entrepreneurs are comfortable with the concept of venture capital, but many founders are fuzzier about its loan-based cousin, venture debt. Venture debt has exploded in popularity in the last few years. Tomasz Tunguz notes that it’s 16x as popular as it was only six years ago. For some start...

Accelerating
Start Your Engines: How to Make 2017 A Breakthrough Year for Machine Learning

Think about what technology has done for auto racing over the last decade: Systems for anti-lock braking and launch and traction control mean drivers can mash on the accelerator and carry more speed into the corner without spinning out or turning tires into liquid rubber – with a human still pla...

Coding
11 Places to Learn Code for Free in NYC and Online

How will you take your career to the next level? Learning professional web development skills presents the most rewarding and immediate career opportunities, but even learning the basics can help with productivity and automation, as well as soft skills like attention to detail and logical reasoni...

Social media
How Buffer Is Helping Entrepreneurs Get Social Media Savvy

If you haven’t heard, social media is pretty important in this day and age.

A successful social presence can allow a startup to rival the caliber of its competitors or even rise to the ranks of much larger corporations.

And yet, for many, social media remains an enigma.

All too often, e...

Typing
15 Productivity Tools for Your Startup

Growing startups are busy places and that's a good thing, when the busy-ness is truly productive and goal-focused. There are plenty of great, reasonably priced tools available to help you manage your startup's productivity, but finding them on your own would be one more item on your to-do list.
...

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NY TechDay 2017 Recap

In its sixth year, the nation’s largest startup event somehow grew to be even bigger.

Bringing in over 35,000 attendees of veteran investors, renowned members of the press, users, job seekers, corporates and more, NY TechDay reflected the rapid expansion and vigor of the startup community.

...

Video
What It Takes to Make Your Business Essential

The rapid rate at which many startups rise, fall then disappear into entrepreneurial oblivion can be attributed to a number of different reasons.

Perhaps the company failed to solve a real problem or maybe a primary investment fell through. However, one of the most if not the most prominent r...

Debt equity financing story 2
5 Reasons to Choose Debt Over Equity Financing

When CEOs of early-stage companies think about growth capital, they rarely think of debt financing. Venture capital has a larger mindshare, and a lot of founders are anxious about taking money that has an interest rate or repayment cap attached.

They shouldn’t be. Financing your healthy growin...

Computer
Guide to Domain Name Registration

When you're launching a startup, the right domain name can help you get your message in front of your market, the media, and potential investors.

There's a lot riding on that one URL.

Your domain name can build your brand and convey the right image, or it can give potential clients and in...

Company culture
Creating a great company culture doesn’t mean creating a “family”

Creating a company culture that inspires and motivates your employees to do the best work of their careers is one of the hardest challenges your business may ever face. And unfortunately it’s one that only gets more complicated as the business grows.

In the early days, the company’s culture c...

Personal brand
How Your Personal Brand Can Impact Your Startup

Everyone talks about the importance of a personal brand, but is it really worth taking the time to work on your own brand while you're also building a startup?

There are two answers to that question. The first is yes, because your personal brand can enhance your startup's marketing, credibili...

Vc i guess
Why Venture Capital is like a Hamster Wheel

Entrepreneurs fighting to reach $1M in annual revenue have a one-track mind. Ask one how they plan to raise capital to meet their sales goals and the response you’ll likely receive is, “Venture capital.”

Trading precious equity in exchange for capital is usually the first funding option entre...

Interview
How to Conduct a Successful Job Search in 5 Steps

Your job is your life.

I know, this isn’t true, but the way you spend ten hours each day will inevitably occupy your thoughts, even when you’re off the clock. Finding the right company and role will drastically increase your overall wellbeing.

As the head of career success at Fullstack Aca...

Pops
PopSockets Are The Latest Invention You Didn't Know You Needed

Just like laptops, cars and even cheeseburgers were upon their first introduction to society, PopSockets are the latest invention people don’t know that they need.

Able to be used as a phone stand, an ear bud holder and a tool for seamless selfies, PopSockets have slowly but surely been makin...

Zenefits
How Zenefits Continues To Thrive In A Saturated Industry

As the startup community continues to thrive and prosper, more companies are aiming to be the go-to resource for this ecosystem of founders.

The amount of HR platforms has grown exponentially in recent years with many aiming, particularly, to garner the attention of small and medium size busi...

Accelerator
5 Questions to Determine If You're Ready For An Accelerator

Depending on where you are in the lifecycle of your startup, you may be thinking about reaching out to accelerators to take your business to the next level. There’s no such thing as a free lunch, and the same idea applies to the world of accelerators. Before we take a deep dive into the pros, con...

Zoding
5 Reasons Why JavaScript is Your Express Ticket to a Tech Job

Picture two scenarios. One, you’re working in tech but want to take your career to the next level. You’re a marketer, a project manager, or an aspiring entrepreneur with big plans for the future.
Second, you’re not working in tech and want a sure-fire way to enter this exciting sector.

In ei...

Olshan
Early-Stage Financing Alternatives Demystified

One of the most common questions founders ask us is how to structure their next financing round.

Typically, early-stage startup financing takes one of three forms – convertible preferred equity, convertible debt or an alternative instrument such as a simple agreement for future equity (SAFE)....

Diverse gals
5 Ways to Build a Diverse Internship Program

This post originally appeared on Justworks' blog

You’ve read the stats, and perhaps you already know why a diverse workforce is important. It lifts employee creativity, ushers in productivity, and better represents the wide array of people who use your product or services.

But how should y...

Accounting
4 Signs That It's Time To Embrace Better Accounting Software

If you're a regular reader of this blog, then you know that ineffective and outdated accounting solutions are a problem that many businesses face, and one which has serious consequences. When businesses rely on suboptimal accounting software - or, worse, basic spreadsheets - then they run a huge ...

Blog
Boost Site Traffic and Brand Awareness with Your Startup's Blog

A good blog can do a lot of things for your business. In particular, it can drive traffic to your site and build brand awareness for your new startup—if you follow some best practices.

Here's how to use your startup's blog to raise your company's profile.

Using your startup's blog to boost...

Hero 4.0 investors
5 Problems with Traditional Fundraising—and 1 Solution

Raising capital is hard, even if your startup has high profit margins and strong growth. In the best-case scenario, you secure financing after a months-long marathon of wooing investors, talking to banks, and collating reams of paperwork. But more likely, your months of work will leave you empty-...

Techday web banner
Eliminating Bias and Fostering Diversity & Compliance Using HR Tech

Here is a bold statement: Diversity already exists among job applicants. The challenge is translating diverse candidates into diverse workforces across industries. Why is this even a challenge? Because bias in the hiring process crops up, and often contributes to a lack of diversity as well a...

Bny
The 3 Ingredients Needed to Reshape an Industry

With every advancement in technology, the opportunities to reshape the way that global industries operate increase. Whether it is finance, heavy industry, transportation, or agriculture, an injection of new ideas can create staggering efficiency opportunities or new markets. However, new technolo...

Screen shot 2017 03 24 at 11.10.03 am
How Optimizely Empowers Entrepreneurs With Endless Experimentation

Due to the rapid rate in which startups both rise and fall, entrepreneurs no longer have the luxury of just “winging it.”

Every decision needs to be tactful and each choice must be thoroughly thought out and backed by tangible data.

That’s where Optimizely comes in.

Boasting the accola...

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7 Smart Mentorship and Training Options for Entrepreneurs

Part of the thrill of starting your own business is learning a lot of new things really fast. In fact, there's often so much to learn that it can be hard to prioritize or know where to start.

That's where experienced mentors and startup-focused training programs can be a huge help. Insight fr...

Canaryyy
How Empowerment, Not Fear, Has Made Canary Mainstream

In a time where rogue killer clowns are an actual IRL thing and the princess of pop culture, Kim Kardashian is getting robbed at gunpoint, the desire for comprehensive security has never been stronger.

However, despite the probability of a Purge Night style apocalypse in 2017, it isn’t via fea...

Screen shot 2017 03 15 at 4.18.18 pm
Shutting Down Your Startup: The Exit No One Talks About

Startup failure statistics vary widely, but even the rosiest numbers show more than 50 percent failing within five years. Startup founders often have obligations to many stakeholders, including family, employees, investors, and perhaps customers. So when they are forced to face the reality of the...

Mentorrrrrrr
Finding A Mentor: A 4 Step Introduction

During the early stages of your startup, you may have the energy, motivation, and the idea to present to potential collaborators and early investors. However, the likelihood of completing some of these things in a strategic and informed way, all by yourself, is going to be an uphill and unnecessa...

Hostgator2
Setting The Stage For Growth

It's the classic startup success timeline.

Start small and lean, prove your idea's value, and scale up as demand grows.

Most entrepreneurs have the lean start part down and plenty of great ideas. But the scaling up process can run into speed bumps that slow your growth or hurt your brand. ...

Customer service smile
The Customer Support Hierarchy Of Needs

As organizations mature, so should their customer support strategies and practices ~ ensuring that culture permeates every facet of an organization. In an article for Harvard Business Review back in 2013, we at Freshdesk called this The Great Hierarchy of Support Needs. As we’ve grown, like mos...

Suit
How Vertical Integration Has Kept The Black Tux On Top

For anyone who’s ever had to succumb to wearing an ill fitting, tired and overall just tragic suit, the inherent value of The Black Tux should be evident.

In disrupting the men’s formalwear industry, The Black Tux is aiming to vindicate those who have ever been victimized by a bad suit.

W...

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How Learning to Code Helped Me Grow as a Recruiter

One of the best perks of working at General Assembly is that employees can take any part-time course or workshop for free. Last year, I wanted to learn how to code and debated between GA’s courses in front-end, back-end, or JavaScript development.

I landed on the Back-End Web Development (BEWD...

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Surviving (and Thriving!) in the Shark Tank

Are you an entrepreneur ready for your 15 minutes of fame and thinking about auditioning for the hit TV show Shark Tank? Read tips from these Columbia Business School alumni first before diving in.

Many entrepreneurs dream of landing a spot on the addictive ABC TV show Shark Tank. They think a...

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How Indiegogo Thrives By Providing Entrepreneurs With More Than Just Crowdfunding

At a time where entrepreneurship has reached new heights and the startup community has never been larger, the role of crowdfunding platforms is more essential than ever.

For both budding founders and more seasoned entrepreneurs, crowdfunding is one of the most tangible means to fostering a gro...

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How Shapr Made Networking As Easy As Swiping Right

If you’ve ever gone through the strenuous process of seeking a new job or exploring a new career path, you know it’s no easy feat.

Connections are often the most significant (if not exclusive) means to a career boost, but unless you’re tight with Oprah or family friends with Mark Cuban, meani...

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5 Tips To Optimize Your Mornings

Your mornings can set the tone of your entire day. A bad one can put it into a tailspin and leave you with more problems than solutions. To help you increase your productivity, we have prepared some foundational tips to get your day off to the right start.

Say No To The Snooze Button

The a...

Startuplife
Maintaining a 9-5 While Building Your 5-9

Whether you can raise enough capital through friends and family, or have to bootstrap every cent, you should think through the timing of when to quit your day job to pursue your startup full-time. Investors value when a founder and their team goes all in on their startup. However, they also want ...

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What's Next For Advertising In A Voice-Enabled World

When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.

The growing proliferation of voice-enabled devices like Amazon’s Echo and Google’s Home raises some interesting opportunities and challe...

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How to Improve Your On-Page Conversion Rate

So you’ve built an awesome product that you know your customers are going to love, you’ve outlined your marketing plan, and you’ve formulated a killer customer acquisition strategy - you’re going to be the next big thing. You then then throw up a landing page and the leads start pouring in – just...

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The Value of Swag for a Startup

Right now, the growth of your startup is in your hands. Like all of the success stories out there, you need to be memorable. Not only should your product or service be great, but your marketing should be too. Engage with your prospects and customers. Make them feel good. Ever receive a free givea...

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How Capsule Is Creating The "Modern Pharmacy" Using A Modern Voice

For anyone who has ever had to go to a pharmacy at any point for any reason, the value behind Capsule should be blaringly obvious.

Aiming to spawn the “modern pharmacy” Capsule is redefining the hegemonic standard of healthcare by making it “kinder, smarter and better.”

As an inherently re...

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How DogVacay Successfully Emphasizes Trustworthiness As A Cornerstone Of Its Brand

Though most businesses demand a certain level of trust from their customers in order to survive and scale, for DogVacay the stakes are much higher.

As a company that provides “cozy homes” for pets with “loving sitters,” establishing deep trust is sine qua non.

As nearly all pet owners vie...

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How Travelocity Thrives In A Crowded Marketplace By Always Thinking Customer First

While back in the day, planning a trip exclusively required the expertise and know how of a seasoned travel agent, today, our means to doing so are practically infinite.

With the growth of the online stratosphere along with society’s seemingly revamped wanderlust, inordinate amounts of travel ...

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Fiverr's Global Head Of Digital Explains How To Be 'Strategic' In Growing And Marketing Your Brand

In a time when entrepreneurship is broadly defined and essentially anyone with a laptop and an idea has the ability to start a business, the need for outsourced talent has grown exponentially.

Creative founders may require the assistance of those more financially minded, whereas business savv...

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Upwork's SVP of Marketing Explains What It Takes To Perfect An Offering That Relies On People

In modern society, it appears the role of the standard 9-5 job is quickly diminishing. With the recent boom in startups and the idea of working remotely becoming more hegemonic, typical “work hours” are being redefined.

This transition has subsequently spurred a shift in how companies shape th...

Marketing
Quick Insights From Zoosk's VP Of Marketing In Gaining Widespread Visibility For Your Startup

In this time where an abundance of new dating platforms are on the rise, how does Zoosk stand out and attempt to remain dominant in this space?

-Zoosk is one of the few digital dating companies that is both growing and profitable: we are in a position to constantly invest resources in our tech...

Branding
Startup Rebranding 101: A 4 Step Introduction

You may realize along your startup’s path, that the first iteration of your company’s brand is just not working. If you have stayed the course and continued to thrive with your initial product, variations in the marketplace and growth may compel you to explore a new look and feel. However, before...

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Scrub Daddy's Journey To Becoming The Most Successful 'Shark Tank' Product Ever

Esteemed businesswoman, Lori Greiner shakes her head gently with a miffed smirk on her face as her colleagues spout rationalizations as to why this product is doomed to fail. The QVC queen chuckles knowingly as both Mark Cuban and Robert Herjavec ultimately assert that they’re “out,” swiftly and ...

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How Poshmark Created The Near Perfect Brand Voice

With society’s mounting cynicism and digital savvy, the challenge for a brand to connect with young users has never been more onerous. Blatant appeals for signups are swiftly deleted and advertisements embedded with cliched cultural commentary are met with rolled eyes and ridicule.

As targete...

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Choosing the Right Cloud-Based Applications for your Business

I. Introduction

Today, cloud computing has become a basic resource for organizations of all kinds. A report from Technology Business Research found the global Software-as-a-Service market will reach $67 billion in 2018, up from $49 billion in 2015 - a compound annual growth rate of more than 8 ...

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How To Foster A Healthy Work-Life Balance

It requires extraordinary commitment and passion to transform an idea into a bona fide business. Startup life is nothing if not a massive time commitment, but in striving for success, most entrepreneurs are willing to make the social sacrifice. And while dedication is paramount in fostering a thr...

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A 101 Guide On Raising Funds From Friends & Family

Whether you are just starting out, or have already exhausted every other option for capital available, friends and family may come into play as a source of funding. These people have been your fans before you built your startup, and they will hopefully be around for years to come. Though they may...

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Entrepreneur or Gonetrepreneur? 12 pre-requisites for B2B success

Most of the first wave of tech unicorns and start-up billionaires were B2C businesses. The likes of Amazon, Google and Facebook started out by solving problems for people, rather than for companies (even if the latter two ended up making most of their revenue from corporate customers).

As a r...

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3 Social Media Tips For The Savvy Startup

From finding investors, to getting the right team in place to actually selling your product, founders of startups have A LOT to think about as they build their companies.

And for those founders who have yet to establish a marketing team, social media marketing is one of the quickest and smart...

Startup idea building
Will Your Startup Idea Actually Work? 3 Tips to Validate It

Whether you are working on an entirely new venture or brainstorming new features for your current product line, it can feel extremely overwhelming. The uncertainty of how your solution will translate with consumers can paralyze even the most ambitious of entrepreneurs. And while there is no guara...

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Why Gett's Advertising Is Better Than Yours (And What To Do About It)

On-Demand ride services have become hegemonic fixtures within modern society, but not all are created equal. Though Uber continues to perpetuate dominance in this industry, others are severely rivaling the driver giant.

With Gett’s direct, clever advertising and avant garde visibility tactics,...

Mobile apps
Growth Hacking Breakdown For Your Mobile App

After spending several years in the app development world managing Messapps, I realized there is one very popular misconception that people have about apps. Most people think that once you publish an app your work is done. You upload it to the app store and then just collect a monthly paycheck. U...

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The Dirty Dozen: 12 KPIs You Must Know Before Pitching Your Startup

It is critically important for the founders of a company to intimately understand the company’s Key Performance Indicators (“KPIs”). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give man...

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3 Tips To Successfully Manage Remote Teams

You don't need to be at the scale of Google or Uber to provide your team the option of working remotely. However, doing so does require some initial planning. It may seem that remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, rem...

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IrisVR Is A Taste Of The Future Of Virtual Reality

If you see virtual reality as a thing of the future, you’re living in the past. The innovative technology developed by IrisVR is here now and is having a massive impact in the architecture and construction industry.

Shane Scranton, the CEO and Co-founder of IrisVR took the time to chat with Te...

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How ShoeDazzle Utilizes Celebrity Influence To Tell Their Brand Story

It’s not surprising that a company originally co-founded by Kim Kardashian West has achieved global recognition and sublime popularity. However, even after the most notorious Kardashian sister’s departure, ShoeDazzle has continued to thrive and beat out competitors within the market.

The tact...

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Keeping It Real And Thinking Consumer First Is The NerdWallet Way

Amongst the many challenges of being a fully functioning adult, responsibly managing finances is one of the most confounding. From choosing the right credit card to understanding what the heck a 401(k) truly is, personal finance can be a daunting and complicated struggle.

NerdWallet, however a...

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How Automation And Customer Service Made Betterment Best In Class

Whether investing to you is somewhat an enigma or if you’re a seasoned investor, Betterment is the ultimate automated investing platform. The company has grown exponentially since it’s inception in 2008 and has gained the attention of big name firms and veteran investors.

Joe Ziemer, Better...

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Was 2016 the Breakthrough Year for Women in Tech?

Executive Summary

To view and download the full infographic, click here.

Since Google’s revelation about the lack of gender and racial diversity in their payroll, a harsh truth in the startup community has come to light. Women, and especially women of color, are disproportionately under...

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From Filmmaker to Entrepreneur: How Frame.io Was Spurred Through Lived Experience

Many startup ideas are originally spawned by the lived experiences of their founders. However, beyond this initial surge of inspiration, a lot of companies don’t continue to perpetuate the values garnered from their “former” lives.

Frame.io, however thrives on this past expertise. A video coll...

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How Humanizing Its Brand Is Justworks' Secret Sauce

In a time when startups are popping up like daisies and nearly everyone wants to claim the title of “entrepreneur,” it’s not surprising services to cater to this community are materializing just as rapidly. Automated HR platforms, specifically are now ubiquitous enterprises that promise to be a s...

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How To Find And Secure Key Partnerships For Your Startup

Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual...

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3 Tips To Get Major Media Coverage For Your Company

Whether you are launching your startup’s alpha, beta, or finished product, the splash you make in the media will be determined by the effort and preparation you put into it. No matter if you are well past seed stage or are already focusing on your Series C raise, garnering press coverage is a m...

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How Compass Succeeds In A Super Saturated Market

Whether you’ve gone through the process of buying a home or are simply an avid viewer of Bravo’s Million Dollar Listing, you know the experience can be complex, frustrating and sometimes downright volatile. However, in a time where it seems like everyone is striving to get in on the real estate g...

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How Peloton's Brand Has It Winning The Current Cycling Craze

Boutique spinning classes have grown to mainstream prominence within the world of fitness with some even garnering near cult like followings. Yet, with mounting demand and constant bursts in popularity, a number of these classes have become increasingly exclusionary in terms of cost and convenien...

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Why Your Startup Needs a Brand Book ASAP

Having created content marketing programs at four startups now, I realize the only way I’m able to feel fully confident in what I’m putting out there is by drafting a comprehensive Brand Book. This process begins with the classic ‘if my brand was a person, who would they be’ brainstorm; then dril...

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How Sportito Is Booming Within A Niche Market

Fantasy sports have grown to mainstream prominence within the United States, but have had less velocity in the European market. As this begins to change, numerous companies have attempted to monopolize fantasy sport’s niche fan base but have proved unsuccessful. Many haven’t been able to garner s...

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Tips On Not Blowing Your Early Stage Funding

You know you are a bootstrapped startup when only one member of your team orders a single, small coffee at the local coffee shop so your company can use the free wifi. It can seem daunting when you are pooling any resources you have available just to keep the business going, let alone think about...

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Three Keys To Finding And Securing The Ideal Cofounder For Your Startup

You may be tempted to build your company as a solo act, but remember that some of the most enduring companies were not built alone. Zuckerberg, Jobs, Page, each of these founders all had counterparts and co-founders that helped them get their companies to where they are today. Though a co-founder...

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Behind The Scenes Of ABC's Shark Tank at TechDay

Whether you’re the founder of a full-fledged company, or have ever just had an inkling of a startup idea, you’ve likely fantasized about entering the Shark Tank.

The opportunity to pitch to the likes of esteemed entrepreneurs like Lori Greiner, Mark Cuban, Kevin ‘O Leary amongst others, is o...

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How Poppin Formed A Brand That Could Rival Any Billion Dollar Company

Even if a has company has raised billions of dollars, it may still lack a brand as strong as Poppin’s.

Its vibrant aesthetic and clever copy has garnered the attention of countless consumers and businesses, allowing Poppin to grow at an exponential rate.

Meredith Zenkel, the Sr. Director o...

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4 Reasons It's Time To Invest In An Office Space For Your Startup

Though the humble beginnings of some of the world's most successful companies begin within the confines a garage or a home office, this is rarely the final headquarters for any business. There can be an energy and excitement that comes with answering conference calls while you hear your neighbor'...

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5 Tips for Naming Your Startup

Amidst all of the responsibilities you have to juggle when building your business, naming your company can seem overwhelming. Think about it, whichever name you decide on will be the thing that you mention more often on a daily basis than any other word, so it deserves some care and attention. Ho...

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Millennial Marketing Secrets By Zillow's CMO

Home may be where the heart is, but Zillow is where the homes are. An online real estate database, Zillow has become a “go-to” destination for renting, buying and selling and has even won the affection of the illustrious millennial homebuyer.

Much of Zillow’s success can be attributed to their...

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How DroneShield Thrives Within A Controversial Industry

Aside from the 2016 Presidential election, there is nothing quite as polarizing in our modern discourse as drones. Anecdotes of drone use constantly make headlines, however despite this immense media attention, the technology remains an enigma to many.

The future of drones is shrouded in myste...

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Procrastinating On Your Trademark Application Will Cost You

For a busy entrepreneur, trademark protection may be the last thing on your mind. It’s understandable. You’ve got a to-do list longer than the Great Wall of China and you keep adding more to it everyday. However delaying the trademark registration process will ultimately be detrimental to your st...

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Do You Want To Create A Lifestyle Business Or Startup? 3 Tips To Help You Decide

Before you embark on the path of startup entrepreneurship that involves days that start at 6:30 in the morning and may not finish until the sun rises, consider the following tips to help define what kind of business best fits your end goal. Eric Ries, the author of the Lean Startup, defines a sta...

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Brit + Co's Marketing Strategies That Drove Them To Become Synonymous With DIY

In the age of DIY, no company is more synonymous with the trend than Brit + Co. Founded in 2011, Brit + Co is a digital media and commerce company that offers a slew of DIY projects, kits and online classes. With a reach of over 90 million per month online and across platforms, what began as a sm...

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4 Lessons I Learned From Pitching My Startup On National TV

I was in bed during my junior year at Boston University, when I opened my computer to a familiar villain - an email from Bank of America notifying me that my balance had fallen below $25. Looking back, these emails were the best thing that could have happened to me. They lit a fire in that drove ...

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Mind the Gap: A Report on the UK's Technology Skills Landscape

The UK: Building Tomorrow's Digital Powerhouse

Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to su...

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How Datadog Is Literally Rewriting The Narrative Of Cloud Monitoring

Though infrastructure monitoring may not be the world’s sexiest industry, Datadog has found a way to rewrite the narrative. Literally. As a leader in the business, Datadog has gained the attention of major media publications such as Forbes and Fortune and continues to have a thriving consumer bas...

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SurveyMonkey's Key To Startup Success? "Prioritize Ruthlessly"

For anyone who has ever grappled with a difficult decision, SurveyMonkey, at one point or another has probably been your salvation. A nearly unrivaled leader in polling and surveys, SurveyMonkey has grown to be synonymous with the industry itself.

Frances Sun, SurveyMonkey’s Head of Content is...

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How Key Partnerships Helped Put Orbital Insight On The Map

While the world as a whole may not yet know Orbital Insight, Orbital Insight certainly knows the world. Through analyzing millions of satellite images at a time, Orbital Insight has successfully revealed key socio-economic trends to influential companies, industry leaders and even government inst...

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4 Keys To Successfully Brand Your Startup

As any successful startup founder can tell you, branding your company the right way is paramount. Without a distinct voice and aesthetic, or one that is too dull or flimsy, even if you have a phenomenal offering, your business will ultimately fade into oblivion. And while branding as a whole may ...

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How The CEO Of Thinx Is Changing The World One Taboo At A Time

Miki Agrawal is changing the world one taboo at a time. As a proud feminist, Agrawal has continuously utilized her business savvy and entrepreneurial expertise to not only empower women, but to rewrite a slew of society’s most hegemonic narratives. Named one of Forbes’ “Top 20 Millienials On a Mi...

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Content Marketing Lessons Learned from Shopify’s Blog

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into the wild success it is recognized ...

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How Collaboration Is The Key To Success

Financial service providers are recognising that to keep up with the pace of innovation they should collaborate, not compete, with FinTech startups. It’s not just the banks who benefit, but the startups themselves, and ultimately the end customer.

In a world where customers want a banking rel...

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7 Free Tools to Help Growth Hack Your Startup

It’s a fact that’s true at any stage of building a business - every penny counts. But of course, when your business is a startup, there are probably a great deal fewer pennies to play with.

When you’re pouring all your resources into developing your products or services and recruiting the bes...

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8 Crucial Tips All Startup Founders Need To Be Aware Of

Amidst the seemingly endless sources of advice you can pull from the internet, it can feel overwhelming in determining which insights are actually valuable. Not to worry because we’ve got you covered. Below you will find eight key tips to keep in mind while building your startup to set yourself u...

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Want To Be As Big As Sonos? Their CMO's Advice: 'Know Thyself, And Know Your Audience'

A giant in the music industry, Sonos is unrivaled in defining what’s cool. They’ve the shaped way society listens to music through fostering a narrative that speaks directly to the modern sensibility and thoroughly understanding the consumer experience.

Sonos widely recognized brand is both d...

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How To Find Freelancers To Boost Your Startup

As a former McKinsey and private equity consultant, I spent years providing direction to multi-million dollar corporations on their growth and development. The traveling and long hours may seem glamorous to some, but eventually it became difficult for me to manage it all with a young family. This...

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We Built An App and It Failed: 7 Considerations When Developing Apps

Every single day, multiple times a day, I check and use an app that my company created called, Lynx. Lynx was built to make sharing, saving and consuming articles easier with your people. We pulled the plug on marketing, investment, and development into Lynx over a year ago, but it still sits pro...

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The 10 Business Terms You Need To Know When Building Your Startup Vol. II

On the long road to building your startup, you may run into unfamiliar terms you have never encountered before. As you deliver your first or even fiftieth pitch to potential investors, you might hear acronyms that will take you by surprise and leave you scratching your head on how to respond. Fea...

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How A Serial Entrepreneur Struck Gold Once Again With His New Company, Chairish

Eric Grosse is no stranger to the startup ecosystem. In fact, his rolodex of experiences rivals the caliber of most entrepreneur’s and his success stories speak for themselves. In the past, Grosse co-founded Hotwire, was the President of Expedia Worldwide, the CEO of TaskRabbit and Executive in R...

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How Maple Was Able To Disrupt The Bustling & Vibrant On-Demand Food Sector

Everyone’s number one favorite activity has been a source of inspiration for near countless tech companies. Aiming to disrupt society’s most beloved pastime, there are now what feels like limitless ways to do what we do best: eat.

However, while many startups miss the mark in this disruption, ...

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How To Write The Best Problem Statement For Your Startup

The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a problem. Then, we validate the problem and see how the market is dealing with, ...

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The President And Co-Founder of TaskUs Reveals Marketing Secrets for Startup Success

Startups that seamlessly fit within pop culture have an inherent advantage in branding. In garnering visibility, companies that possess a certain “sex appeal” don’t need to try as hard in thinking creatively about their content, advertisements and voice as a whole. However, businesses that lack t...

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Revenue Recognition Standard: Ready, Set, Implement

The new-and-improved revenue recognition rules go live in 2018 for calendar-year public companies. But many organizations have taken a wait-and-see approach, patiently holding out until the AICPA’s Financial Reporting Executive Committee (FinREC) works through industry-specific concerns. Now that...

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Recruiting on a Startup Budget

“I’m a startup. I don’t have a huge recruiting budget but I need to compete for top talent with established brands and companies who can shower candidates in cash. What can I do?”

We hear about this situation often, and the answer is, plenty! Following are 9 tips – that we’ve employed ourselve...

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5 Growth Hacking Tips To Boost Your Customer Base

Growth hacking is an awesome method of producing amazing results in a short amount of time. If your goal right now is to rapidly expand your customer base and get your product noticed, this is the ideal way to do it.

There are tons of ways that you can achieve your goal, but the following fiv...

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Lessons From The Squatty Potty's CEO And Founder On Turning The Least Sexy Reality Of Daily Life Into A Booming Business

Beyonce does it. President Obama does it. The Queen of England does it. In fact, everyone does it. Yes, as the time honored 1977 children’s book penned by Tarō Gomi asserts, “Everyone Poops.”

Yet while every global citizen, whether they care to admit it or not, partake in this daily practice, ...

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How One Startup Dared Enter A Monopolized Market Through Appealing To A Niche Audience

Netflix has dominated the entertainment OnDemand market with Hulu and Amazon Prime following not too far behind. While this space seems impenetrable as these giants of companies occupy the current media space, FlixFling has dared to try.

In 2010, Brad Heffler, Chairman of FlixFling, sold his ...

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5 Potential Paths for Developers In The Startup World

As a developer, your LinkedIn inbox may be bombarded on a daily basis with requests to join a company, do some freelance work, or help develop an MVP for an emerging startup. But being in the startup world does not necessarily mean you need to be a founder or a CTO, although they are certainly op...

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The Founder And CEO Of Hopper Explains How He Utilized "Mobile Only" To Create A Thriving Company

Even in 2016, the logistics of air travel continue to be an enigma for those suffering from wanderlust. Sites such as Kayak and Orbitz have been able to alleviate some of flying’s most frustrating challenges, but certainly not all.

Hopper, however, is aiming to change this. Founded and run by...

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4 Lessons For All Entrepreneurs Aiming to Ditch That 9 To 5

Nanette Wong is a creative and savvy influencer when it comes to: fashion, food, music, and art. She makes her living writing blogs, taking photos, and creating video content for a growing list of online and print outlets such as Glam, Chairish, Mode Media, Houzz, Design Milk and Brit + Co among...

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101 Guide to Different Business Structures All Entrepreneurs Should Know

On the winding road of entrepreneurship, you may not be thinking about the structure of your business as it relates to tax liability. Innovation, disruption, and making continual progress is instead most likely at the forefront of your mind. However, as you revisit or fill out your business plan ...

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7 Steps to a Successful AngelList Syndication

Working with an AngelList syndicate is a great way to raise money and establish important connections for your company. But not every syndication is successful. Having syndicated 31 deals through our AngelList syndicate, Barbara Corcoran Venture Partners, I would like to share what I have learn...

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5 Tips To Get PR Visibility for Your Brand

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building bi...

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5 Stages of Startup Funding

Regardless of where you are in that startup life, you need money to keep the lights on, the team happy, and the momentum going. Raising money may not have been your dream when you began building the company, but your ability to do so will determine how far it will go. Understanding the different ...

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How Controversial Marketing Tactics Garnered Widespread Visibility For This Startup

Earlier this year, Bikini Luxe stirred up quite the controversy on social media by posing the question, “Is this appropriate for Linkedin?” in conjunction with a booty shot of a bikini clad Miss Universe contender, Natalie Roser.

The online swimsuit and clothing retailer’s CEO & Founder, Cand...

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6 Jumping Off Points When Rebranding

One of the most comprehensive tasks in marketing is a rebrand. They’re necessary when business feels stale and creativity lulls; this urgency is stressful. It’s more exciting to rebrand when reinventing your company happens organically.

My job for the 2016 calendar year is to rebrand the compa...

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Taking Your Startup Public As Told By The CEO And Co-Founder Of MINDBODY

As the modern fitness craze has proliferated beyond what any of us could have previously imagined, new tech has sprung up to satisfy this newfound obsession. Whether subscribers of the healthy living lifestyle simply have a strong affinity for kale or attend spinning classes on a daily basis, the...

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Why TechDay Is Coming to London

From New York City to Los Angeles, TechDay has made a point of traversing the nation to bring our resources and massive community to the world’s most innovative and dynamic cities.The chosen locations are deliberate and must reflect a vibrancy and dynamism that is palpable when measured against o...

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Generation Blockchain’s Move To The Mainstream

Mid August brought the return of the second annual Blockchain Conference, a national series, to New York City. The event is hosted by FinTech Worldwide, which is an organization based in London, and most known for its FinTech Weeks around the world. For those who don’t know much about blockchain...

Crowdfund
How A New Crowdfunding Platform Garnered Overnight Success By Appealing To The Millennial Sensibility

Millennials are a largely untapped demographic for nonprofits and non-governmental organizations (NGOs) in today’s world. This generation is arguably the most tech-savvy and socially conscious of the generations, however, many current crowdfunding platforms are not engaging millennial and younger...

Developercoding
The Most Common Coding Languages All Entrepreneurs Should Be Familiar With

Whether you’re a new startup founder or aspiring developer, becoming fluent in at least one coding language is paramount to fostering a successful career. With different languages seemingly springing up daily, it can be difficult to determine which are the most viable for you and your company. Fr...

Officepeople
Determining The Best Revenue Model For Your Startup 101

While every entrepreneur dreams of becoming the next Bill Gates or Mr. Wonderful, many lack the foresight to reach this pinnacle of startup success. They get distracted by the big picture and become too starry-eyed to focus on the nitty gritty that inherently comes when building a new company. A ...

Dating app
The League’s Founder And CEO Explains How Marketing A Product Is Like Throwing An Epic Party

With the massive proliferation of mobile dating apps since Tinder’s inception, modern singles have an overwhelming choice when they finally decide to download one of these digital matchmakers. As the aforementioned app is certainly considered ‘the big dog’ in this dating game, you may find other...

Germanmaybe
Making The Most Of Public-Private Partnerships

When Kajsa Ollongren first began serving her term as the Deputy Mayor of Amsterdam, she noticed that cities around the world seemed to be catching the startup fever, but Amsterdam was not yet on board. “So we invited startups in Amsterdam, some new ones and some established ones, to the Mayor’s h...

Adorme
The Fundamental Marketing & Visibility Strategies To Grow Your Startup According to the CEO & Founder of Adore Me

If you love the sultry aesthetic only lingerie can procure, then you’ve certainly stumbled upon Adore Me. The self described “New Face of Lingerie” certainly deserves the moniker as Adore Me has in only a short amount of time come to be the go-to destination for this sexy apparel. Morgan Hermand-...

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Why The Top Global Accelerators Are Coming To TechDay London

From AirBnB to Dropbox, Reddit and beyond, Accelerators have proven their ability to foster the success of startups. The more renowned ones have collectively helped raise billions of dollars through hundreds of companies and at TechDay’s inaugural event in London, they will all come together unde...

Capital building
How Startups Can Use Their Voice To Influence Policymakers

For decades, the tech and startup community paid little attention to Washington, D.C. Entrepreneurs chose to focus their energies on building their companies, without much regard for the happenings of Congress or state legislatures. But in recent years, startups have begun to recognize that the d...

Broadway
TodayTix Reveal Their Leading Strategies That Drove Them To Revolutionize Their Industry

Whether you’re a devoted theater goer, or simply one that hopped on the Hamilton bandwagon, you’ve certainly heard of TodayTix. Founded only a few years ago in 2013, TodayTix has already established itself as the go-to place for theater tickets through revolutionizing the ticketing process. As Se...

Laptop
6 Questions To Ask Yourself Before Deploying Your Email Marketing Campaign

Email campaigns are an important aspect to a company, brand, or product’s marketing strategy. From offering deals, sending newsletters, promoting products, to educating users, or sharing data trends, email marketing comes in all frequencies. Each campaign differs based on what you’re selling, who...

Business
The 10 Business Terms You Need To Know When Building Your Startup

If you’re new to the world of entrepreneurship, the amount of terms that get tossed around can be overwhelming. We get it. The extensive list of abbreviated appellations can seem like your business cohorts are speaking a foreign language if you’re not yet used to it. So until you become as succe...

Concert
SeatGeek Discloses Their Key Strategies In Hiring Top Talent

SeatGeek has successfully revolutionized the way in which tickets to concerts, sporting events, festivals and more are sold. They’ve become a thriving company having acquired a household name and being the immediate destination for those looking to experience a dynamic night out. As with any comp...

Realtymogul
Turning RealtyMogul.com Into A Household Name

Jilliene Helman changed the entire real estate landscape when she founded RealtyMogul.com with her co-founder Justin Hughes in 2013. Today, the company is a thriving platform boasting the leading online, crowdfunding destination within the real estate industry. We sat down with Helman, to uncover...

Shep
A Foundation of Customer Service Gives Your Business an Edge

Want to give your business an advantage right from the start? Customer service is the key. Yes, there are countless other things to do when starting a business, but it’s imperative that customer service be built into the very framework of your company. Customer service cannot just be an afterthou...

Minibar
Minibar Delivery Shares Their 4 Best Cost Effective Tips To Grow Your Company

Minibar Delivery, the largest marketing and technology company providing wine, beer and liquor on demand, first launched a little over two years ago. Since then Minibar has grown to over 26 new markets, gaining visibility while maintaining a loyal audience.

Bringing significant awareness to a...

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The 1K Things You Need to Do to Boost Visibility According To x.ai's VP Of Communications

If you were to tell any startup founder or marketing executive that they’ll need to do 1,000 things to boost their visibility, they’d probably shoot you in the eye with a spitball (or wish they could).

Focus, we hear, again and again. You must focus on just one thing and excel at it. And that’...

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Museum Hack Discloses The Six Best Resources To Grow Your Business That Won't Break The Bank

At Museum Hack our mission is to reimagine the adult museum experience and get people excited about going to museums again. But make no mistake, we are a business and we measure our growth very carefully.

When we first started doing tours, we relied on word of mouth to attract new guests and e...

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What A Successful Company Looks Like As Told By Charlie O'Donnell

A veteran investor and founder of Brooklyn Bridge Ventures, Charlie O’Donnell has built a reputation for spotting successful businesses early on. Recognizing the potential of companies such as FourSquare, GroupMe, Refinery29 and many others has driven him to become a key player within the tech co...

Jetsmarter
Selling Luxury As Told By The CEO Of JetSmarter

If you follow members of the Kardashian/Jenner clan on Snapchat or perhaps lead your own life of luxury, most likely, you’ve already heard of JetSmarter. This jet chartering app has revolutionized the private flying space and has grown exponentially since its inception. Intrigued by both the idea...

Barefootwine
7 Keys to Discovering an Un-addressed and Under-served Market by BareFoot Wine's Founders

“If you are successful, you are not breaking the rules. You are writing new ones.” - asserts Michael Houlihan, the Co-Founder of Barefoot Wine.

Barefoot Wine is an iconic brand that started its story in a laundry room of a rented farmhouse in the Sonoma County hills. With virtually no money o...

Techtalent
5 Tips for Engaging the Next Generation of Tech Talent

As companies and entire industries are transformed by digital innovation, the competition for tech talent continues to accelerate. You can ask leaders in nearly every thriving, innovative company – in any industry – about the biggest hurdles they face, and talent acquisition is likely to be at th...

Hyperpr
A Chat with HyPR’s CEO and Co-founder Gil Eyal on Influencer Marketing

Influencer marketing is fast becoming one of the most effective ways to connect with your target demographic. HyPR’s technology allows brands and agencies to better identify the true value of influencers. They also recently raised $5 million in a seed round of financing led by Edg...

Mindfullness
Mindfulness and Meditation: Is It The Newest Secret to Success?

From Silicon Valley to Wall Street, mindfulness and meditation is the newest secret to success. But this isn’t the search-for-enlightenment practice of the 1960s flower child. Instead, business leaders are reshaping it to fit the goal-oriented culture of their lives and with thought leaders...

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How Blockchain Technology Is Disrupting Everything

Blockchain technology is best known for being the magic behind Bitcoin, but there are scores of other industries that are benefiting from this revolutionary technology. Before we take a look at the industries and companies innovating in these spaces, let’s break down this technology so we a...