Top 3 Nonprofit CRM Tools in 2025
The top nonprofit customer relationship management (CRM) tools in 2025 provide organizations with cutting-edge technology that makes donor data easier than ever to organize and manage. Think of advanced customer relationship management software like a digital Rolodex for nonprofits that organizes all the interactions and contact details of each donor in one central place. This type of CRM makes it quick and simple to look up a donor's details at any time, anywhere.
Giving trends are always evolving; that's why every charitable organization needs to invest in nonprofit CRM solutions. These tools personalize interactions and adapt to become the backbone of your nonprofit organization. Whether you're a small team or a large nonprofit, your choice of CRM software will impact your outcomes; here's a look at the best of the best in 2025:
1. ascend by Kindsight
Best for: Organizations seeking an intuitive, AI-powered CRM for nonprofits of all types
Kindsight’s nonprofit CRM tool ascend is a powerhouse software that goes beyond just monitoring donors. Unlike many platforms adapted from a sales or enterprise tool, ascend is purpose-built from the ground up for fundraising, stewardship, and impact measurement. It has a simple and visually appealing interface that provides donor insights and helps you track interactions so you can plan your next moves.
Key Characteristics of ascend by Kindsight:
A Complete Donor Picture: Integrates all of your donor's data while monitoring each interaction. In addition to contact details, it provides insights into each donor’s interests, capacity, and propensity to give. This picture lets you know the last time your donor gave, how much, and how often, helping you to get a thorough understanding of your constituents.
Built on Salesforce: ascend gives you maximum flexibility, robustness, and scalability because it's built on Salesforce. This allows your organization to manage complex householding and entity groupings and understand relationships, helping you track multiple addresses with ease.
Generative AI: Uses generative AI tools to create personalized outreach for donors. Drastically reduces manual tracking and automates repetitive tasks with batch processing. One executive summary showed that AI has the potential to improve job quality by reducing mundane tasks. Can you imagine all the things your team could achieve with that extra time?
Why do nonprofits love ascend?
Nonprofits love ascend because it makes the management of a large database of donor data smarter, not harder. From effortlessly segmenting donors and personalizing messages to automating tasks and reducing manual data entry, ascend is a donor management CRM to be reckoned with.
2. Bloomerang
Best for: Small to mid-sized nonprofits looking for a straightforward donor management system
Bloomerang boasts a reputation among nonprofits as a CRM software that is easy to use with basic reporting capabilities that track donor data. It is best known for its focus on donor retention, with built-in tools that analyze donor loyalty and improve engagement.
Key Characteristics of Bloomerang:
User-Friendly Interface: Bloomerang presents a clean design with intuitive navigation that will help your nonprofit team get acclimated to the system quickly. This is particularly useful for team members or managers who are not tech-savvy and need a system that will accurately track donations and donor history.
Great Donor Retention Tools: Bloomerang excels in the area of donor retention, integrating tools that analyze donor engagement and track donor giving with precision. These tools monitor key metrics such as the donor life cycle, and also identify when donors become disengaged. These tools are helpful for nonprofits that may just be getting started and want to thrive by fostering authentic donor relationships.
Text Fundraising Efforts: Bloomerang leverages text fundraising efforts as a quick and efficient way to reach donors on their mobile devices. This feature boosts donations with automated prompts to encourage gift completion. This text-to-give feature sends donors a link that directs them to a secure platform and donation page where donors can give using Bloomerang's integrative payment processing system.
Why do nonprofits love Bloomerang?
Nonprofits have fallen in love with Bloomerang due to its straightforward approach to donor management and tools that help donors stay loyal year after year. While it's also good for in-depth reporting and analytics, it may lack some advanced automation and customization features found with larger CRMs.
3. Givebutter
Best for: Small, mid-size nonprofits and grassroots organizations seeking essential nonprofit CRM features that aren't "clunky" or complicated to use
Givebutter is a donor engagement and CRM software platform founded in 2016 that has recently gained more momentum because of its ease of use. Its modern design and user-friendly interface help with fundraising, marketing, and donor management.
Key Characteristics of Givebutter:
Modern Built-in CRM Software: Givebutter comes with built-in CRM software that streamlines donor management and gives your organization all it needs to steward donors. Givebutter's CRM solution tracks, analyzes, and does more with your donor data by providing an in-depth profile of individual donors. It also provides a year-to-date summary of what a donor has given, including the largest amount they have donated and the frequency.
Simplified Donation Forms: With Givebutter, you can easily create, customize, and share feature-packed online donation forms. Choose your color and design, and keep your donors in mind when you tailor these pages. Its simple setup and execution make it ideal for small or grassroots organizations looking to collect donations and gain new supporters.
Why do nonprofits love Givebutter?
Nonprofits love Givebutter because it offers a simple CRM solution with online fundraising tools that are straightforward to navigate. While Givebutter is an incredibly comprehensive CRM, it lacks many advanced customizable features that could enhance and personalize the donor experience even more.
Choosing the Right Nonprofit CRM in 2025
Choosing the right nonprofit CRM for your organization isn't difficult when you take into account a few factors, such as the size of your nonprofit. Make sure you also consider the demographic of your donors and whether or not your chosen CRM solution will be able to scale alongside your nonprofit's growth.
Here's a quick snapshot of some of the top CRMs in 2025:
ascend by Kindsight is a donor CRM that is intentionally designed for large nonprofits to build, organize, and manage donor engagement using cutting-edge technology and data analytics tools.
Bloomerang boasts a user-friendly navigation CRM solution to boost donor retention and increase fundraising efficiency.
Givebutter is an excellent all-in-one fundraising platform with a built-in CRM software solution that streamlines donor management. It is great for grassroots and smaller nonprofits looking to easily track and engage with their supporters.
Overall, choosing a reputable CRM software to improve donor engagement and retention is the key to increasing fundraising success. At the end of the day, raising funds is central to every nonprofit’s longevity.
