What Integration Means for Your eCommerce Business
If you run an eCommerce business, you need to know what integration means. In basic terms, eCommerce integration is about the coordination between your front-end eCommerce site and the back-end accounting and inventory system, which is more commonly known by the abbreviation ERP. With proper integration, information automatically flows in both directions between the two systems, which means the data only needs to be entered into the system once.
What parts of the business should be integrated?
Many areas of your business should be integrated. For instance, you can use dropshipping software to automatically integrate things like product descriptions, images, inventory levels, and prices. Such information is managed in the ERP software and automatically adjusted on your online eCommerce platform. With automation for professional eCommerce merchants, you can also automatically route orders to the best possible supplier. That means finding the supplier that has the product in stock and for the lowest cost.
What are the benefits of integration?
When you integrate parts of your business like those mentioned above, you generate various efficiencies and benefits. For instance, when inventory levels are automatically updated across all of your systems and sales channels as soon as one item from that inventory is sold, you and your supplier can ensure that product levels are always accurate. You can also ensure products are always in stock. With continual up-to-date information for things like inventory levels, product prices, and item descriptions, you can make sure you do not miss out on any sales, build customer loyalty, and grow your business to become even more successful. You will also see greater efficiency for order entry, online catalog management, and invoice management.