Word of mouth can only take your business so far in the digital age. No matter how good your firm's reputation is, you won't reach around 80% of your potential clients without digital marketing strategies. Law firms are no different than any other business when it comes to marketing, most of which is done through online platforms.
With the correct approach, it’s not too difficult to develop an effective marketing strategy and implement it to help attract clients and establish a brand reputation. Compared to traditional marketing, digital marketing practices can reach millions of people. While we’re not sidelining traditional marketing either, digital marketing is the most effective these days. Here are some of the most effective ways to advertise your law firm, including both digital and traditional marketing.
- Build A Well-Designed Website
- Establish A Social Media Presence
The very first thing a potential client notices about your firm is your website. This is your chance to make a good first impression on any potential clients that come across your website. For this, use good-quality photos and videos explaining the services you offer and what areas you practice in. If you want to convince people to hire you, make sure you highlight any awards, achievements, or important experiences you’ve had during your practice. Your website should be easy to navigate, clear, and concise. Moreover, ensure proper search engine optimization is done to attract traffic to your website.
To attract clients to your website, you’ve to target the platforms where they’re most likely to be reachable, and that is social media. There are various social media platforms to choose from, you should consider the ones your targeted audience is most likely to use. You can either manage social media marketing by yourself or consult a law firm advertising agency to help you out with the same. With some time and effort, your social media marketing strategies could have a noticeable impact on the traffic generated to your website. Here are a few ways you can use social media sites for marketing your law firm:
- Set up a Twitter account and follow influential legal leaders to engage in thoughtful conversations to have your law firm noticed.
- Use LinkedIn to create a business account, ensure that it's separate from your personal account, and post periodically to attract customers.
- Create an advertising campaign on Facebook to attract new clients.
Reviews are a great way to improve your firm’s reputation, especially online where so many companies are running scams and exploiting people. When any of your cases end, it's a good idea to ask your client for feedback either through direct email or on one of the review platforms existing online. These usually include Trustpilot, Google, or even Feefo. You can also set up automated thank you emails to be delivered after a case ends, and ask your clients to leave reviews and testimonials for your website. This will increase your website’s authority and make it the go-to firm for people.
Consider using pay-per-click ads to promote your legal firm's website. This solution could also provide your organization with the competitive advantage it requires to overtake its competition. When browsing for a service online, approximately 65 percent of individuals click on Google ads which makes it a good alternative to attract clients to your firm.
Content marketing is a great way to build your firm’s brand image and authority. You can start with writing about topics you have expertise in. If your website has informative blogs and answers to queries which potential clients might have, your audience will start to trust you and turn towards you when needed. Your blogs will showcase your expertise in a specific area and eventually make people hire you.
Traditional marketing isn't entirely out of the picture when it comes to advertising your law firm. People still respond to billboards and newspaper ads. However, what's changed is that they will do prior online research about your firm after being directed through the traditional marketing techniques to your firm. This is why you should ensure you provide customers with the best experience when they visit your site.
Marketing your law firm is much easier today than it was before, as there are numerous strategies you can develop and implement to reach your target audience and attract clients. Digital marketing is the crux of advertising today, so you need to ensure that you’re implementing the appropriate digital marketing strategies to attract and impress any potential clients.