According to a survey, a whopping 92% of business owners believe that having a website is the best digital marketing strategy for any startup. That is because a good website will help you reach potential customers, establish credibility, and build trust.
It is even more important for new businesses as the benefits can be further boosted by SEO services to attract local demographics.
Here’s what you must know as a small business owner - even a simple yet well-designed website can give you an edge over your competitors in the market. Moreover, if your company is selling products, a website will open new avenues fast and expand your business without costing a bomb.
Let’s say you are running a tour and travel business in Folkestone, England's busiest port and a popular tourist destination known for its pleasant coastal setting. You’ll need a website displaying your services, packages, details on why Folkestone is a place worth visiting, and Folkestone weather.
You can choose to display the latest weather forecasts, as well as year-round weather trends on a sidebar. It will help visitors figure out when is the best time to visit Folkstone without having to leave your website. That will lead to increased lead conversions, boost your business, and build your brand.
Now that you know how important a website is for your startup, you must be wondering about how to get around building one. Here are the five most important steps you need to follow when creating a startup website.
Lay Down Your ObjectivesOne of the most common mistakes that every brand owner makes is to jump straight to the design elements, start looking at creatives, and functionality that they want on their website. However, when it comes to the first website of a startup, visuals, and functions shouldn’t be your priority.
Before you can even start visualizing what your website will look like and what the menu and other buttons will look like, you must decide what’s the objective of your website.
Jumping straight to design without deciding goals is like driving a car without knowing where to go. What will happen eventually is you will keep driving hoping to reach somewhere.
That isn’t the outcome you want from your new website. And that’s why you need to define your overall website goals, including the target audience, the reason for building the website, and the vision for your brand. It will contribute to the overall success and long-term growth of the website.
Know Your Brand VoiceThis is a no-brainer. Business owners first need to know their brand, its identity, and voice before they start designing a website. This means they should know what feelings they want the brand to invoke in their audience. You will need to know this before picking the color palette or visuals for the website.
If you ask why the answer is pretty simple - it’s easy to get search engines working in your favor. But the actual journey starts when all your SEO efforts pay off and your website starts getting traffic.
If the website doesn’t reflect your brand identity and vision, it falls short. It’s important to highlight your brand’s personality on the website to attract the right demographic.
Get a Good Domain NameA domain name might sound like a simple step in the website building process but, on the contrary, it’s one of the most important decisions that you will take.
The domain name or the website address is what your potential clients and customers will type out in the address bar. Therefore, it’s important to have an impressive domain name for both usability and SEO purposes.
Ensure that the domain name you select is easy to spell and doesn’t look made up. Avoid using cryptic names. Instead, choose a name that conveys your brand to the target audience.
Keep the domain name as short as possible to make it easier to remember, which means no numbers and hyphens either. What you have to ensure is that the domain name for your business website should be easy to memorize, pronounce, and type.
Invest in Good SEODid you know that Google processes more than 8.5 billion searches per day? It goes without saying that ranking in Google search engine results pages or SERPs is a must to increase website traffic.
SEO or search engine optimization is the process of improving your website’s visibility in relevant search results. By investing in SEO and improving search engine rankings, you can attract more visitors, resulting in more leads and sales for your business.
These are the most basic things you need to know before launching your new business website. Apart from these, things like having a clear call-to-action on the website, writing content with the intent of engaging your audience, and using adaptive content will help your website a great deal. Lastly, prioritize the user experience in every choice you make.