Minibar Delivery, the largest marketing and technology company providing wine, beer and liquor on demand, first launched a little over two years ago. Since then Minibar has grown to over 26 new markets, gaining visibility while maintaining a loyal audience.
Bringing significant awareness to a new company can be costly and time consuming, but it doesn’t have to be. We’ve put together a list of tips to bring visibility to your business by utilizing tools that are already available to you.
((Check out Minibar Delivery and enjoy $10 off your first order with code TECHDAY.))
1. Leverage social media to build brand resonance
It's important to develop a brand identity that people can recognize and have a relationship with beyond the buying experience. Having a strong presence on Facebook, Twitter, and Instagram helps shape how consumers connect with you. Build an audience through a curated blog, showing
others you are the trusted expert in your industry.
2. Partner with likeminded companies
Work with companies with similar target demographics in complementary industries to get your brand in front of a new audience. Email swaps, contests, and sweepstakes are great ways to get your brand out there. These opportunities also provide your consumers with new things to try.
3. Work PR outlets and engage influencers
Reach out to local newspapers and magazines and do interviews. Even if the subject of the interview doesn’t seem entirely relevant to your company or brand, you can always use it as a platform to shout out your business. At the very least, you’ll be able to include a link to your company’s website in the article. Also, reach out to local influencers. Send gifts and information about your service or product and encourage them to share with their readers or followers. Providing influencers or media outlets with offers that they can share along with their posts or articles also helps you to gain new customers. We like to send some influencers a nice bottle of bubbly using the free gifting option on Minibar Delivery’s app and website.
4. Be relentless.
Tell everyone about your product or service...even strangers on the subway. Share with your alumni networks, previous employers, friends, and family. Have your family and friends share with their alumni networks and previous employers. Word of mouth is particularly important for new companies who are trying to establish themselves.