Augmented Reality (AR) is nearly a part of every mobile app. People use it more often than they think, and the biggest example is the Snapchat filters they love. After face filter apps, brands like IKEA or Warby Parker have managed to launch AR mobile apps to make online shopping seamless for smartphone users.
There is no doubt that AR has made a greater impact than its predecessor VR. It has reached smartphones faster than VR due to innovation.
The Factors to Consider Before You Launch an AR Mobile App
So, you’ve developed an AR mobile app and want to launch it. Before you launch the AR app, consider the following factors.
Understanding What Your Buyers Want
The first factor to consider before you launch the app, on the App Store or Google Play, is understanding your buyers. Who are your buyers? What do they expect from the AR app? And will the AR app be useful to them? There might be a handful of AR mobile apps in the market right now, but how does your mobile app stand out? The way to go about this is by building a buyer profile. Here are a few tips that can help you understand your target market:
- Research on the potential users that are interested in an AR mobile app – The research will help you understand what age group, sex, or race of people are interested in your AR app.
- Make a list of all the qualities that your users share, like tastes, demographics, and interests.
- Separate all the users by their interests – Doing so, will help you decide if the app will be useful for them or not.
- Name each list to devise an effective marketing strategy – Make sure to hire the best graphic designers from firms like Designster to help you create eye-catching graphics for each persona.
Once you have a profile, you’ll understand your target audience better and work towards catering to them. Remember: Happy customers with equal significant revenue.
Designing UX for Your Target Audience
Now that you have your target audience in place, the next step is to make sure the UX is outstanding. The one thing that users hate in any mobile app is lag, under-developed apps, and hindrance in the performance. To ensure the quality of an AR app is by keeping it as simple as possible. A simple AR mobile app will keep you on the right track and be easier to maintain for users. Don’t make the app too complicated for your users because that can be a major turn off and force the users to abandon your app. Here are a few tips to keep in mind when developing the UX for your AR mobile app:
- Hire a QA team to ensure the app is simple and flawless.
- Keep the app as transparent as possible and try to eliminate every element of surprise that might be harmful to the users.
- The users should be able to read your content and use the app accordingly.
- A translucent UI should be able to deliver an interactive UX to users. Your audience should be allowed to interact with the app in whatever way they want.
Analyzing Your Limitations Beforehand
Since AR technology is still new and complex to understand for businesses, it’s important to know where your AR mobile app lacks before the launch. As a business owner, you should know the strengths and weaknesses of your AR mobile app before someone else points them to you. These limitations might include:
Test Your App Thoroughly
It’s very important to test your mobile app before it launches in the market. You need to have the best mobile app testing team that can ensure the usability and standard of your app. The team will make sure that your AR mobile app is:
- As per the specifications.
- Functions properly and smoothly.
- Designed to perfection.
- Offers great usability.
- Performs well, even with a million smartphone users.
The most common type of AR mobile app tests includes:
- UI testing – To make sure the UI has no bugs and unwanted errors and runs smoothly. UI tools like Grunt, or Karma, are used for UI testing.
- Compatibility testing – To reveal what version of the OS and smartphones it’s compatible with.
- Unit testing – Each component, line of code, and the individual element is checked and tested thoroughly.
- Immersive Testing – To make sure that the compatible devices can run the AR mobile app flawlessly.
- Usability Testing – The test is done before the development phase to ensure that the AR mobile app will be of use to the target audience. It helps businesses understand the interests and behavior of targeted users.
AR mobile apps are designed for users to interact with real-life situations, which makes continuous testing that important. Here’s how testers ensure that the app is working smoothly:
- Scan the environment using shapes, objects, and components to analyze functionality.
- Place an AR object and interact with the environment around it.
- Making sure that users can interact with the AR objects and their surroundings.
AR Will Rule the World!
There’s no doubt that AR is the future for most mobile apps and e-commerce websites. An AR experience brings with it many opportunities for businesses to grow and cater to their target audience. AR technology is moving quickly, and soon it will be widely used by all sectors of society.
Waqar Ahmed is an extraordinary Inbound Marketer and a wonderful addition to Cubix. His passion for his work and unmatched dedication is the talk of the town. Waqar knows search engine optimization inside out and follows a result-driven approach.
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