Do you have a business or brand that seems to be dwindling in numbers? Do you want to know how you can use Twitter to grow your business and gain more customers?
One social media platform that has been trusted and used by many businesses for a very long time, is Twitter. Twitter is a simple micro-blogging-style platform that lets you post short-worded tweets along with visuals if you want. However, it is so much more than this.
With over 300 million active monthly users, businesses can easily reach their target audience, more professionally, while still doing it easily and for free. Of course, you can always take advantage of services that allow you to buy Twitter followers, which will help you stand out faster. If you are wanting to gain more customers and grow your business, here is how to use Twitter to do this.
Make Sure Your Profile is GoodThe first step to using Twitter to gain more customers for your business is to make sure that you have a good profile. Your profile is one of the most important aspects of your Twitter account and should reflect your business accurately and efficiently.
When setting up your profile, or even going back to change it, you should start with the username. This is something that will be used to search for your account and is how people will recognize you. When choosing a username, you want it to be similar or the same as your business name, but also keep it short and sweet, so that it is easy to remember.
Next up is your profile picture. This is yet another crucial element of your profile. A lot of people will leave it empty or just use a random picture, but as a business, you want to use something that people will associate with your business. This could be a product you sell or even your logo. Just make sure it is visible in the small icon.
Lastly is your bio. This is where you can tell the world about your business. It is also a great place to link your website and the location of your store.
Tweet At the Right TimesWhile this may not seem as important, it is a crucial factor to gaining more customers, and this is tweeting at the right times. It is important to know that people are more active on the platform at different times of the day, and you want to be reaching your target audience when they are most active.
A good guideline to follow is that most people are active on Twitter in the morning before work and school, and in the evening when they are winding down for the day. However, this can change from niche to niche.
Use Hashtags EffectivelyHashtags are something that you shouldn’t consider as optional. While they technically are, if you are wanting to grow your business, and reach new people, this is one of the fastest and most effective ways to do this.
Hashtags let you extend the reach of your content to far more people than it normally would reach. And the best part is that these people will be part of your niche if you are using the right hashtags that are related to your content.
However, it is important to make sure you are using the right hashtags to get the most out of them.
Engage With the Right PeopleLast but not least, engagement is everything when it comes to social media, and Twitter, and this doesn’t only mean others engaging with you. When trying to grow on Twitter, you need to be engaging with your target audience.
The engagement has been made easy on Twitter with the availability of multiple different features such as commenting, liking, sharing, direct messaging, and so much more. When you engage with the right people, they will be more likely to follow you back and therefore help your business grow, both on Twitter and in general.
Just be sure not to waste your time with people that you know will not be interested in your content or business, and stick to people who fall part of your niche.