How To Create An SEO Strategy For A Startup In 2022
Frank Hamilton

SEO for startups is a hot topic in 2022. But, not everything is as simple as it might seem at first glance. There are some challenges in startup SEO and you should be ready for them. Modern search engines have changed their principle of operation. And now, the methods for promoting sites that were before no longer work. So today, we will find more about SEO. We will also figure out how to open your SEO business in 2022.

Many people think that you only need a lot of content and backlinks to succeed. That is not right, although there is some truth in it. Now quality is essential, not quantity. Thus, this is a simplified way, which will not always work. The better and more natural you place links, the more success you will achieve.

Let's move on to a specific plan that will help you with a successful startup.

What does it take to run a successful SEO business?

Let's look at how to create an SEO strategy for your business.

  1. Set realistic goals that you can achieve
  2. Every business starts with this. You need to set defined goals. It is necessary to understand what result you want to achieve. No need to come up with something from a fantasy series. Set a goal that you can achieve.

    Before you plan your final result, do not forget that you need to analyze your area. You need to understand what the nature of your business is and, from there, draw conclusions on the desired traffic.

    You don't have to spend a lot of time predicting SEO. Also, you do not need to calculate how much traffic you will receive. This is the beginning stage. It is important to experiment and try to build the right strategy later.

  3. Don't Forget the Numbers
  4. The second thing you need to do is decide which metrics you will track. That is necessary for understanding errors and tracking success. But, it is essential not to focus too much on them. Just do a little research from time to time.

    Don't forget other important things.

    • Set up and track Google Analytics and Google Search Console. This data will help a lot, especially at the beginning.
    • Launch your own CRM, which will help with potential clients. This will simplify many processes.
    • Don't forget to do additional research like AARRR for SaaS.
    • Use tools and resources correctly. For example, improve your SEO performance with Google Analytics.
    • Identify for yourself key performance indicators that will assist you in achieving the greatest results.

  5. Set up your ideal site
  6. Think about developing an SEO content strategy. It is an important step that you should not forget about. Correct all errors on the site related to SEO. To do this, use third-party tools. They usually help analyze everything, identify problems, and provide a table in the form of a report.

    You need to pay attention to such points as:

    • Content that is repeated;
    • Meta-works;
    • Redirection;
    • URL structure;
    • Links that no longer point to the right sources;
    • Non-working pages giving errors.

    An essential part of SEO content strategy is link building. Today, this process is no longer something complicated. You can get paid links and thus increase the traffic and popularity of your resource.

  7. Analyze the website interface
  8. Don't forget about SEO rankings. That is as important as link building for a startup. If your site has flaws, it destroys search rankings. Thus, use third-party tools and analyze. Examine at what point users disconnect and analyze why. It is important to organize your website with an easy browsing experience and internal links. Check if your website works well on mobile devices.

  9. Optimize on the page
  10. At this point, you need to re-evaluate your content marketing to match specific search terms. That is, it is necessary to track how effective page optimization is. To do this, you need to check texts for structure, internal links, tags, URL structure, and much more.

  11. Analyze keywords
  12. To launch your startup, you need to remember keyword research. It will give you many opportunities and a chance to choose the right audience for your new website. That is, the main task is to turn what you sell into keywords based on which content will be developed.

    It is necessary to analyze the value of keywords along with other data. Even if these are low-volume keywords, they sometimes generate even more revenue and traffic than high-volume keywords. Therefore, do not forget about regular analysis.


It is very important to start simple and move towards the goal in small steps. Follow the basics, and you will be successful. Content and links play an important role. To learn how to manage your data.

If you have any difficulties with a startup, you always have the opportunity to ask for help.