How to Analyze Your Website Traffic
Matthew Lynch

As a business, website traffic is one of the most important aspects you can consider when managing your business. It is the amount and type of traffic from users that is more important than the level of traffic. User traffic should be high-quality, with high engagement rates and a wide range of topics covered. The type of traffic should include both online and offline traffic. Online traffic should include all types of visitors, from in-home visitors to away people. Offline traffic should include visits from people who are not in the home or office but who are using the site for some other reason. In other words, it should include all types of traffic, whether it’s online or offline.

You should keep track of the traffic that arrives at your website. In the end, your search engine position is simply a means to an end; it isn't particularly essential. The amount of traffic that comes to your site is what matters most. It's also important to understand how people get to your site and the ways to drive traffic to your website. If you're not sure if your website is optimized for search, it's a good idea to perform some basic checks. You can look at the amount of traffic it receives and how it compares to other websites.

Your website's traffic data will tell you where your visitors are coming from, how they interact with your site, and which digital marketing techniques are effective. You can also use these website statistics to make website improvements.

Every website owner should check their website traffic regularly for the following reasons:

  • Get the most out of website traffic data:
  • In order to make better website traffic data, you need to analyze it. This is something that most businesses don’t do, which is why analyzing website traffic can be such an important part of their marketing strategy. It can help them determine what to do with their traffic data so that they can optimize it for better performance. By understanding website traffic, they can start to see which areas need more attention and try to optimize these actions.

    Another thing you need to consider is your website design and layout. Do you want to use Google Analytics or other means of tracking user activity on your website? If not, you will need to create a special report for website traffic that will reflect the different types of traffic. You also need to make sure that your website is easy to find by using a Google search and by computing the average unique addressable cases for your online store.

    The bottom line is that website traffic data is important and you should analyze it in order to make better marketing decisions.

  • Trends and Behavior:
  • It allows you to understand your website visitors better. It helps you to understand how they interact with your website. You can find out why some of them are dropping off at certain points in the purchase cycle, or why others are abandoning shopping carts before completing checkout.

    You can identify key trends and patterns to help determine whether potential customers are getting stuck on certain pages, which specific products are generating the most interest, or maybe what kind of blog posts tend to be popular among readers. This information will help you create content that's more relevant and interesting for users, which will improve engagement rates and ultimately raise your website's conversion rate.

  • Know where your traffic is coming from:
  • Referral traffic- when people click on links that take them away from your site and over to another website. Search engine traffic- when people click on items within search results. Organic traffic - when you have a high ranking for specific keywords in search engines. Google Analytics - web analytics tool by Google (free). Alexa - website that provides commercial web traffic data, audience estimation services (paid). Similarweb - this tool will help you see how much organic search engine traffic competitors get (paid). KeywordSpy Tracker- find out which keywords are driving the most search engine traffic to your website and identify opportunities to increase website conversion rate using SEMrush tool (paid). Social Share Plugin- website that helps you understand how users interact with content shared through various social channels. Link shortening website - website that will help you shorten your website URL for free which also provides website traffic statistics, bitly or Google URL Shortener (free).

  • Understand Your Audience:
  • To better manage website traffic, it’s important to understand what pages are being visited and what the site’s audience is. This can help you set different types of campaigns to reach your target audience. For example, you can use this information to set ads or use it to create a website design that matches your target audience. Most popular pages on my site- this gives you information about what people find interesting when visiting your website. Visitors using a mobile phone- learn if visitors use their mobile phones while browsing certain pages on your website. The most popular keyword used to find my website- the target market of the business is more effective in advertising campaigns. In most popular countries website visitors come from- website localization is extremely important. A most popular time of day website viewers were visiting the website- different marketing strategies need to be used at different times of the day and week. Most popular browsers used by online shoppers- website optimization should include all major browser types and internet explorer, chrome. What social media platforms bring the most website visits- how much advertisement budget for your business should you allocate based on social media website traffic? My ads are getting clicks - this helps to analyze where advertising money goes and whether it is effective or not after purchasing Google Adwords campaign, Facebook ad campaign, etc...

  • Optimize your website for better conversion rates:
  • When you optimize your website, you are working with a new level of success. The previous website with the same content but with a different look and feel only achieved about 10 percent conversion rates. With optimized website traffic, you can achieve a higher conversion rate because you are working with a team of professionals who know what they are doing. They will help you optimize the site so that it is more likely to be seen by people who are looking for your product or service.

  • Which Social Media Platforms Bring The Most Website Traffic?
  • Web traffic statistics social media website visitors share my website with friends- this is another marketing strategy that has an enormous effect on website traffic. My ads are getting clicks - this helps to analyze where advertising money goes and whether it is effective or not after purchasing Google Adwords campaign, Facebook ad campaign, etc... Target market for my business life cycle stage- one of the most important factors when choosing a specific marketing strategy. One of your website visitors is looking to buy what product - determining which products generate the most interest.

    In the end website traffic statistics are one of the most important website analytics that you need to keep your website relevant and your users happy. Make sure to analyze your website traffic regularly regardless if you're a small business or a multi-national company, big or small website owner, it is a very important task for all website owners! You can check website analytics free with Google Analytics specially designed for bloggers and webmasters to track search engine data, referral traffic data, demographics and visitor interaction information from a single place. But no matter how good tools you have, there will always be something that can be done better by choosing the right services provider. There are a lot of companies that provide website analysis report as part of SEO/SEM marketing campaigns.