Nonprofit organizations are always tasked with leveraging technology due to their limited budgets. It's also important for the growth of the organization, whether it's an online business seeking donations or a social welfare enterprise. Since there is more information available than ever about how nonprofits can better utilize technology, here are six tools that can help.
- Scalable case management solutions software
- Social media monitoring tools
- Search engine marketing services
- A software for creating and sending email newsletters
- A platform for creating online surveys
- A platform for building professional websites
Implementing software that allows the organization to do case management, which includes allocating funds for different projects, tracking their progress and measuring performance. Using a configurable case management software offers a number of benefits to nonprofit management. First, the software is scalable, so as your organization grows you can adjust how it operates based on feedback from users. Second, using case management software allows you to track cases better, so those handling specific projects know where they stand and what's expected of them and performance indicators (e.g., percent raised) can be easily compared with other similar operations run by that nonprofit or other organizations in the field. Third, implementing paperless case management means less overhead for staffing and more money available for actually taking on new cases — which is ideal for social welfare groups looking to expand their reach and influence through charity work.
The biggest challenge for nonprofits is to promote themselves and gain visibility. This is where social media steps in. The need to keep track of what's being said about your nonprofit, whether good or bad, is another challenge. It doesn't help that there are so many social media platforms out there, each with its own set of rules and regulations. Solutions like this give you the ability to manage multiple accounts at once across different services while giving you detailed information on how much traffic each post receives along with other details such as user demographics and interests. This allows you to create better content while focusing on reaching out to new audiences online. Twitter, for example, has more than 300 million active users who share more than 1 billion tweets every single day. That's a huge audience that can be tapped into by nonprofits through the use of social monitoring tools to allow them to get the word out about what they do and how others can support them.
Search engine optimization, or SEO, is one of the most important aspects of digital marketing. It helps you bring in more leads and turn them into paying customers. While LinkedIn and Facebook allow you to target users based on their education, interests and other factors, they don't allow for the kind of audience customization that search engines do. By using SEO services, you can place your content above or next to those who are searching for similar information, allowing you to grab their attention and move them down the sales funnel. This is because once they click on something like this, there's a higher chance of them converting than with an ad or even content that's been posted on one of their social media accounts. This is a huge boost for any nonprofit organization because it allows them to generate more leads that they otherwise wouldn't have gotten from those who know them offline.
Nonprofits need to stay in touch with their donors and supporters. This is not just for when they make a donation, but also for when there's relevant news about the organization or events that they might be interested in. While social media gives you a chance to reach out to people who may or may not already know you, email still remains one of the best ways to keep your message in front of them and seek donations right away. Moreover, it allows you to customize messages by person, making messaging more personalized and engaging than just letting everyone see everything that goes out. The only challenge with email is having enough people who are willing and able to send these messages on behalf of your organization — which can be extremely time-consuming, especially if things go wrong during the sending process. This is where software such as this comes into play because they save you time by automating the process.
Nonprofits have to find new ways to engage with their donors, supporters, and even the public, which is why surveys are one of the best tools for this purpose. They allow you to gather information or feedback from your target audience quickly and easily. The problem is that creating these surveys yourself can be time-consuming and difficult, which is where 3rd party platforms come into play. These services offer you tools that allow you to design your survey from scratch or through the use of templates while also giving you access to their vast audience who have been preselected as being interested in things like this, making it easier for them to respond as well as reducing any work necessary on your part after the survey has been created.
The struggle with having a limited monthly budget means that many small non-profit organizations face a lot of issues simply because they can't keep up with a lot of the changes happening on the web. From needing to redesign your website regularly to keeping it up-to-date with the latest trends, all these changes require a lot of time and expenses that may not be available with your limited resources. A professional platform like this allows you to create an efficient and easy-to-navigate website without having to spend too much time or money on things like design, development, and maintenance. And since software is constantly evolving — something which can't be said about people — it means your site will stay current even if you don't have the budget for it!
Nonprofit organizations are faced with several challenges in their respective missions. Luckily, technology has opened up a lot of possibilities by allowing us to create tools that help people, so if you are looking for the best ways to help your organization, look no further, because we just gave you the answers.