5 Tips for Reaching New Clients and Growing Your Business
*This article is sponsored by Nakturnal

Attracting new leads and growing your business can be easier than you think.

When it comes to growing your business, it all comes down to reaching new clients.

If you’re not expanding your customer base, there’s only so much you can do to increase sales. But for many companies, knowing where to start can be the hardest part. There are so many different ways to reach prospects and not enough time to do them all.

That’s why we’ve compiled a list of 5 tips that will help you reach new clients to expand your business. From sending cold emails to land new jobs to building strong relationships, there are many options out there.

Looking for a sneak peek? Here’s a quick look at the tips we’ll cover:

  • Send cold emails to secure new jobs

  • Generate leads on your website

  • Get involved on social media

  • Connect with prospects and build relationships

  • Keep communication open and don’t forget to follow-up

1. Send Cold Emails to Secure New Jobs

No matter what you hear, email is still one of the most powerful marketing tools out there. When you consider that Americans spend 5 hours a day on their emails -- it’s easy to understand why emails work.

For companies looking to reach new clients and expand their business, email is the perfect avenue.

One reason is that it’s an efficient and cost-effective way to stay in contact with your customers. It allows you to quickly send messages to your current customer base and notify them of a sale, new product, or whatever new and exciting information you have to share.

The other way it can help you grow your business and land new jobs is through cold emails. This is the idea of sending emails to prospective customers who you’ve never engaged with prior, but who might benefit from your product or service.

Sending cold emails can help you land new jobs that you may not have been in the running for prior. If nothing else, they will get your company name in front of new people who may be looking for a solution in the near future.

2. Generate Leads on Your Website

Your website is another great place to start generating leads. In fact, this one might be the easiest way to grow your audience with the least amount of work on your end.

That’s because if someone has made it to your website, they are already researching a solution to a problem they are having. Once they’re on your homepage if you don’t have an easy way for them to receive more information, you’re losing valuable prospects.

There are a few different ways you can generate leads on your website including:

  • Include contact information such as email and phone number in a visible location

  • Add a subscribe option in your site header or footer

  • Provided offers and use power words to describe them

  • Create a pop-up modal that encourages visitors to join your subscriber list

  • Always include forms when talking about your services so a visitor can request more information

Forgetting to leverage your website to generate leads is a rookie mistake. Adding these points of contact strategically throughout your site will make a big difference in the number of leads you see each month.

3. Get Involved on Social Media

Using social media can help you reach a broader audience than email and website sign-up forms. Through organic and paid social media efforts, you can actively work to reach more customers who fit your target audiences.

Social allows you to share and communicate with audiences across platforms. As users engage with your content, their audiences will see the content. This can quickly expand your reach and help new customers find your brand.

The other way that social media can be used is to personally reach out to prospects. Similar to the idea of cold emailing, LinkedIn is a great resource for connecting with potential customers. You can learn more about their professional history and interests and tell them how your services can help benefit them.

4. Connect With Prospects and Build a Relationship

Selling a service is all about the relationship. Whether you choose to reach out via email or social media, you should be striving to start building relationships with your prospects. The more you can connect with a prospect, the higher chance you have of getting 10 minutes of their time.

This can be and should be done even before your first contact with the prospect. Before you even think about sending that first outreach, take the time to learn more about the person you’re talking to.

Do a little research and find something that you can connect with them on. During this research stage, you’ll want to learn things such as:

  • Current job position and their professional history

  • The company they work for and what they do

  • Colleges they attended

  • Common interests or professional connects

Taking the time to research and connect with a prospect can be the difference between an email getting deleted and landing a new sale. It’s well worth the upfront work.

5. Keep Communication Open and Don’t Forget to Follow-Up

Last but not least, it’s important to keep communication with your prospects open. Sending one email and then never reaching out again won’t get you very far. You’ll want to develop a communication cadence that will keep prospects interested and engaged.

This may mean setting a reminder to follow up on an initial conversation in a month or simply sending a second cold email to a prospect that didn’t respond. The follow-up process is important because people get busy and emails get lost.

By only sending one message and moving on, you could be losing customers who would have made a purchase if they had seen your message.

So don’t just throw in the towel if your first outreach wasn’t received how you’d had hoped. And don’t forget to continue to nurture the leads that you have started building a relationship with.

Start Reaching More Prospects and Grow Your Business

Growing your business doesn’t have to be a complicated process. It could be as simple as adding a form to your website and continuing to nurture your current prospects.

If you continue to actively reach out to new audiences through cold emails, work to build strong relationships, and keep communication methods open you’ll start to see new clients. Don’t give up hope and keep pushing to find leads in new places and you’ll find that once you get the momentum going, it just keeps going up from there.