5 (Not so Mainstream) Tips for Growing Your Business
Hazel Pan

There is no doubt that growing a business is a challenging journey that takes both time and effort. During the early days, a business owner has to take care of various segments on their own, including sales, marketing, and many other segments at the same time.

On top of that, they have to familiarize themselves with taxes and corporate compliance, which can sometimes be rather tricky, depending on the legal jurisdiction.

If all of this sounds complicated and burdensome, have no worries. Below you can take a look at various tips that will help you get through the initial growth phases as smoothly as possible.

Technical documentation

Handling technical documentation efficiently is of great importance, since it can be a big time saver. In turn, when an entrepreneur has more time to focus on essential tasks, the growth is accelerated.

That is why investing in good technical documentation software right, in the beginning, can be a game-changing decision. Comprehensive technical documentation offers numerous benefits to help expedite issue resolution and with a good software solution, you get to automate a lot of dull tasks.

When a business has effective documentation ready right away, end users can perform initial troubleshooting on their own. And in case of more complex issues, access to detailed specifications and procedures means that the professionals are no longer relying on the availability of a single expert.

Ultimately, all of this will also help a business owner make better-informed strategic decisions. A readily available technical documentation allows for a more in-depth picture of the current state of things, as well as the way information flows within the organization.

Business coaching

Business coaching can be very useful during all stages of business growth. A good business coach can objectively assess one’s leadership style and add the needed skills to help fuel further growth, and they can do it in a few ways.

For a start, entrepreneurs who have been doing the same job for a while now have adopted a stagnant mindset. Truthfully, it is rather comfortable to do business the way we always have.

But a good coach will ask thought-provoking questions that encourage the entrepreneur to assess their business practice as though they were an observer. Business coaching offers a new perspective that can bring new dynamics to your business while spurring innovation at the same time.

The second most important benefit coaches bring deals with objective opinions. Team members working with the owner directly often have many reasons to be compliant and this creates an environment where almost no one wants to ask any questions or make complaints.

Luckily, a good business coach will be eager to challenge the entrepreneur in the most useful ways. They will always tell an entrepreneur what they are doing wrong and how it can be fixed.

Competition research

Before you hit the launch button and go to market, keep in mind that you need to make your offer as great as possible in order to set your organization apart from the rest. A wise move during this phase would be to research the competition and take a look at a few rivals of yours.

These businesses are businesses from your industry that target similar (or even identical) audiences just like your business does. Use every platform or tool that you have at your disposal to do the research.

Start by taking a thorough look at their websites and answering these questions:

  • How are they addressing the visitors?

  • What do their service pages look like?

  • How do they promote their products and services?

  • Are their landing pages good for conversion?

  • What’s the quality of their website content?

Try to determine how they go on about each stage of the funnel. Do the research properly, and the results will allow you to discover a lot about your rivals’ marketing strategies as well as advertising strategies.

Also, a smart thing to do would be to find the ads that have been running for the longest time and try to emulate those ads. That is the fastest way to scale any business. It has a proven record of success, and if it worked for your rivals, it would most likely work for you too.

The power of webinars

Generating sales leads is very important if you want to accelerate your business growth. But how can webinars help you generate leads?

Webinar attendees provide information to attend a webinar. Of course, when hosting webinars, you can have virtually dozens of attendees. There is no attendance limit since everything is done online. Take a look at it from a bare-minimum standpoint and you will see that it is similar to collecting business cards.

To make the matter even better, wise marketers use webinars to filter potential leads to a high degree. Considering that a person is interested in attending your webinar in the first place, it is safe to assume that they already qualify as a lead.

Hence, they are interested in what you have to offer. So, take that chance and do your best to collect potential leads’ job titles, email addresses, responses to any polls, demographic information, and other details that matter when generating leads.

Live conferences

Both holding and attending a business conference has many benefits.

First of all, conferences are great educational opportunities that could teach you something you don’t know. Live events offer the opportunity to watch and learn from visual cues, body language, and the overall atmosphere and environment.

The non-verbal elements and the opportunity to see, feel, touch, and absorb the information being presented can add a new level of learning that can be used for future business partnerships and endeavors.

But the most important benefit that comes with conferences is the chance to do networking.

When people attend a live event, they have access to other attendees who are often from the same industry.

Conferences are, no doubt, an excellent time to make new connections, share information, and learn about other entrepreneurs. After all, one can never know when they might want to partner up for a joint venture or make a referral to someone they met at an event.

Finally, conferences are also great because they are perfect opportunities to learn more about your competitors. This comes in handy because you have a chance to see who your rivals are first-hand and find out more about their businesses.

Final thoughts

If you want to accelerate the growth of your business or you need to entirely revamp your processes, take another look at the tips listed above.
See how your business goals fit these tips and try to apply as much as you can. However, do not try to implement every tip at once, since that would be one of the more common mistakes business owners make.

Also, do not expect immediate results either. Instead, keep in mind that growth takes both time and patience.