4 Tips To Keep In Mind When Creating An Event Presentation
Laura Webb

Event presentations are some of the most exciting presentations because there is usually a varied live audience as well as a stage. Furthermore, event presentations especially if they relate to brand awareness or increasing sales, need to be impactful in front of a much larger audience than conventional presentations and they require no small amount of stage presence. Here are a few tips to keep in mind when creating an event presentation.

  1. Appearances Matter
  2. An event presentation usually has a large audience in probably a crowded area such as an expo or events center or even a festival. The presentation is typically played on a projector with unreliable lighting so you need to pay special attention to the way your font looks as well as the colors and the quality of the photos and videos if you’ve included any.

    Multimedia needs to be of a high enough quality that it can withstand a very large screen as well as less than ideal background lighting. Consider how large the venue is, where you will be presenting, and adapt your screen ratios accordingly. Certain screen ratios that are not widescreen are considered old-fashioned in PowerPoint.

  3. Think About The Surroundings
  4. When you will be giving a presentation at an event it is not just the slides that will create the ambiance. Consider having paper handouts, special lighting, a display of balloons or smoke, or a promotional video that has been created after researching customer demands and preferences for example. Some presentations use slow background music for effect and some allow for a break or two so the audience can get a drink or something to eat and then rejoin the show. If you are working with a partner on an event presentation you can incorporate some sense of humor or you could even have an expert panel discussion as part of the presentation.

  5. Get The Speed Just Right
  6. In larger venues with a larger audience, you cannot maintain the same pace as you would have if you were presenting inside a board room. Your pace needs to be balanced so that you are getting your point across but at the same time, it is not so fast that half the audience cannot keep up. This is why sharing an agenda or a roadmap is helpful before you start the presentation especially if you have a mailing list of people that have signed up for the talk. PowerPoint roadmap templates for example can be great for laying out an agenda, strategy, or plan.

  7. Alternate Words With Visual Aids
  8. Visual fatigue is real especially if someone is part of a large audience so alternate your written content with visual aids such as diagrams, graphics, icons, illustrations, photographs, and videos. Alternating between the two avoids overstimulation of visual stimuli as well as boredom from written text. Always make sure the overarching design of the presentation is somewhat similar simply so the audience can still keep track as well as subliminally have increased brand awareness.