Everyday people interact with hundreds of companies across many different channels. From radio ads to social media and email, people are constantly interacting with brands and branded content whether they know it or not. All organizations and companies of all sizes have a different and distinct brand that helps them stand above their main competitors. And the companies that stand out the most have spent a lot of time and effort developing and perfecting their brand image.
After all, do you know that 48% of customers state that their first interaction with a given brand is the best time to earn their loyalty? The tricky part with first interactions is that you never know whether your brand’s initial interaction with a prospective client will happen through an advertisement, on your website, or in a physical environment. For that reason, you should strive to build a positive brand image for your company to leave a lasting impression across multiple customer touchpoints and build a solid brand image that will sell your products sustainably.
If you feel that your company still doesn’t have the brand image it deserves, perhaps you should turn your efforts to proven marketing strategies like blogging, SEO, social media, and others to deliver valuable content in each stage of the buyer’s journey and develop your brand further. Below, we’ll share four of the best strategies or ways that can help you improve your brand image and stand out in the crowded marketplace.
Strong Social Media PresenceNowadays, social media platforms represent the most prominent virtual network where you can keep in touch with your audience on a day-to-day basis and help you significantly expand the reach of your brand image. Besides being the place where you can offer your audience the latest news regarding your company or products, social media platforms can also help you improve your brand’s image by presenting your audience with a voice and a chance to communicate with your brand at their convenience actively.
To comprehend this marketing strategy, make sure to have professional business profiles on all the biggest social media platforms like Facebook, Instagram, Twitter, and others to stay in touch with your prospective clients and regularly showcase how your brand is evolving and becoming better and better over time. For example, if you decide to focus your brand-enhancing efforts on Instagram, make sure to organically grow your Instagram followers base and “feed them” with relevant content frequently and strategically to create a positive yet realistic picture of your brand that will stick in people’s minds for a long time.
Website Structure And DesignWhile marketing is all about driving prospective clients to your company’s website and turning them into leads, effective website structure and design can not only help generate new leads but also demonstrate what your brand is all about. In that manner, purposefully using your website to improve your brand’s image gives your message an online platform that’s always visible.
The structure, design, messaging, and UX on your website can all be great ways to enhance your brand image, but they can also seriously hurt your efforts if they are not aligned with your target audience’s preferences
Active BloggingRegular and professional blogging is vital to your digital marketing efforts because it also helps you keep your company’s content fresh. And when your content is new and fresh, so is your brand.
Becoming a thought leader can be a vital stepping stone toward building trust within your audience and the people who’d gladly spend their money in your business. Therefore, educating your prospects and existing clients through active blogging permits your brand to keep in touch with them more often through more than just selling propositions and ads.
Personalization And SegmentationUtilizing a one-size-fits-all approach can only dilute your brand. And as you’ve probably already heard before, if you try to be everything to everyone, you can quickly become nothing to nobody.
A fine example of effective personalization and segmentation is Amazon’s recommended purchase CTAs, which are said to create an additional 30% revenue for the company. Personalization and segmentation can allow you to tailor your brand to the micro personas and the main characteristics of your target audience.