10 Hacks For Google Analytics Strategies To Measure SEO
In a time when SEO is one of the key focus, if not priority focus, of advertising and marketing Google analytics has grown in usage. This software allows you to track your online metrics and tweak your strategies to best suit your needs. Not only does it allow you to track this information, it also gives you the means to constantly improve it too.
Below are the top ten hacks we suggest you use whilst operating Google analytics. These hacks have been chosen to get the most out of certain strategies to measure your SEO.
1. Google Analytics synced with Search Console
This is a massive hack used by all the great to better measure your Google analytic account. This allows you to see the whole picture and really evaluate your strategies and impacts on your campaigns. This will inevitably allow you to boost your rankings in a more controllable way. Learn more at t-ranks.com.
2. Create SEO-related goals
You should create Google analytics goals when you first start any campaign you plan to run. This includes the creation of corresponding conversion pages etc. When you set up goals you can check against them regularly and see how impactful your campaign is and if you are retaining any organic growth.
3. Organic visitor segment
Using Google analytics for SEO allows you to use various filters and segments to make it a more enjoyable experience for your users. You should use them to remove any spam that may impact your reports. Ensure that these do not mess up your initial data, but prevent any spam. Segments are especially useful for this as you can choose a custom dashboard that focuses on organic traffic alone.
4. Find top-performing content
You can run a report that highlights which of your pages or content is the top performing on your site. This way you can hone into these spots, update them and keep your users interested and engaged. This also allows you to update those pages that are not performing as well and help them increase their popularity too.
5. Content Drilldown reports
These are a great way to measure your SEO impact using Google analytics. This report allows you to break down your non-sales page impressions and clicks with ease. This is great for blog content pages, there you can map out which topics are most impactful and further optimize them.
6. Add annotations
The annotation feature on Google analytics allows users to track content updates with ease. They work on specific dates and help users benchmark the performance of certain articles or content at a specific moment in time. It can help you decide if the metrics you implement actually have an impact or not too.
7. Multi-channel funnel report
This report allows you to check your assisted conversions and measure the full effects of your SEO strategies in one place. It shows users when SEO played a part in driving conversions, or when it was an organic click through. This is a great way for users to track their sites personal growth and brand reputation over time.
8. Tracking keywords
It is tough to discover the correct keywords that you should be implementing on your site, as Google analytics do not provide you with them. However, there is a way around this, you can search using the console by looking at Acquisition, Search Console and then Landing Pages. Here you can find out which pages are receiving the most love and decipher which keywords appear in these pages over others.
9. Referral sites
By using Google’s referral data you can find meaningful links, such as t-ranks.com There you can also find relevant reporters and bloggers that might be worth connecting with to increase your content's impact and reach. As they have already been linked to your site they may be more inclined to synergize with you.
10. Google’s view of your industry
This is a great hack that allows you to find out the overview of your industry through Google’s eyes. This way you can adhere to the qualities of those high-ranking sites within your industry with ease and boost your ranking. To do this on Google analytics you should search for Audience, then interests, then overview, this will give you all affinity categories and market segments that your site fits into.
Google analytics has extreme power; once you truly understand how it works it can save you a lot of time and effort in the future. The ten strategies above are designed to help you to measure your site’s SEO to the best of your ability, hopefully increasing its impact along the way too. These hacks should allow you to gain much more insight into your page and the potential it has to grow.