Exploring the Pushwoosh Customer Engagement Platform
Pushwoosh is a customer engagement platform and mobile messaging service. Its roots in push notifications have blossomed into a full-scale multi-channel solution. Pushwoosh is renowned for its ability to craft customized strategies that cater to the unique needs of industries such as media, lifestyle, e-commerce, gaming, and fintech & banking.
Navigating the user journey with Pushwoosh's omnichannel approach
Pushwoosh opens the door to a dynamic user journey with a set of communication channels: push notifications, in-app messages, email, SMS, and WhatsApp. Pushwoosh excels in orchestrating a seamless, integrated approach to user engagement while centralizing trigger event data within the advanced customer data platform.
For example, consider a scenario where a user has just downloaded a travel app. The app can identify these new users and engage them with a sequence of in-app messages, providing guidance on how to use the app effectively for searching and booking travel options.
Once the user has created their profile and started exploring the app, it's an ideal time for the app to send personalized travel deals and discounts via push notifications. Additionally, for those who have made a purchase, the app can send a comprehensive travel plan via email, including booking confirmations, travel tips, and destination information. The app can also utilize WhatsApp or SMS for travel-related reminders.
Pushwoosh Customer Journey Builder
Much like the straightforward process we've mentioned above, you have the flexibility to design various user scenarios in Pushwoosh Customer Journey Builder. This tool simplifies campaign planning and automation, offering a visual canvas for your marketing needs:
Going beyond messaging channels and trigger events, Pushwoosh Customer Journey Builder seamlessly weaves together vital elements for shaping user experiences, including precise timing criteria. The Time Delay feature offers the ability to fine-tune the moment of message delivery. For instance, you can:
Specify a waiting period for users before they progress to the next stage of your campaign;
Plan a message for a specific time in the future;
Coordinate message delivery with user profile details, such as upcoming appointments.
Using Pushwoosh Customer Journey Builder, marketers can effortlessly automate scheduled campaigns that recur regularly. Once you've configured the campaign, it can operate autonomously, removing the necessity for constant manual management. This not only simplifies marketing tasks but also guarantees a consistent messaging process.
Tailor your messaging to real-time user behavior
With Pushwoosh Customer Journey Builder, you have the power to anticipate a wide range of outcomes in your critical communication scenarios and devise multiple user flow variations:
Tailor your engagement with users based on their pivotal actions, such as reaching a certain milestone or upgrading their subscription.
Monitor whether a user has actively interacted with your push notification or email or simply passed them by. Craft two distinct pathways for subsequent communication: for instance, users who've engaged with your push can receive an in-app message with more information, while those who haven't can receive an email with the same offer.
With contextual messaging by Pushwoosh, you elevate the relevance of your communications, igniting user engagement.
Streamlining message delivery across channels
Users' communication preferences change, and the channels they respond to can be unpredictable. Today, your push notifications may resonate; tomorrow, some users may choose to opt out. Email subscribers can display the same variability. To ensure your messages consistently reach the right audience, Pushwoosh Customer Journey Builder provides the Reachability check.
The Reachability Check offers two key advantages:
It empowers you to assess the technical viability of message delivery through your preferred channel. This ensures that your messages never go unnoticed.
In scenarios where one channel becomes less accessible, you can direct your message through an alternative channel, guaranteeing its successful delivery.
Pushwoosh isn't just about robust delivery; it's also about the advanced segmentation of users. All of this happens within an easy-to-navigate interface, and we'll explore these capabilities in the upcoming sections.
Behavior-based audience segmentation
In Pushwoosh Customer Journey Builder, you can segment your users based on their past interactions and tailor your communications accordingly. Both segmentation and messaging can be configured within a single interface and fine-tined in real time.
Suppose you operate a travel app. You can initiate communication with a broad segment of users who have recently booked a trip or accommodation through your app. Afterward, you can further refine your target audience based on specific campaign objectives.
For example, let's say you want to differentiate between members of your loyalty program and those who don’t participate in it. You can accomplish this by segmenting your initial group and providing tailored offers to each segment:
Pushwoosh clients highly appreciate the platform's robust segmentation capabilities, allowing them to craft finely tuned custom segments that cater to their specific needs. These segments can range from simple to highly complex, all powered by the rich historical data available.
Complex segments anchored in historical data
With Pushwoosh's cutting-edge segmentation tools, you can explore various criteria for segmenting your user base:
User attributes: Dive into user preferences, demographic data, and device information to create precise segments;
User behavior: Analyze past events, whether they were triggered or missed, to better understand and categorize your users;
Attributes combined with behavior: Combine user profiles with their interactions to create more detailed segments.
Imagine a scenario where a marketer's objective is to increase the number of paid subscriptions in their app. Here's an illustration of a segment showing strong potential for conversion to paid subscribers: iOS users who have successfully reached a specific milestone or interacted with a particular page at least three times within the last two weeks but have not yet taken the step to upgrade to a paid subscription:
In summary, Pushwoosh provides you the flexibility to construct intricate segments through custom combinations of filters, using logical operators 'or'/'and.' This eliminates the need to create multiple segments for different locations and languages, ultimately optimizing the effectiveness and ROI of your marketing efforts.
Analytics and experimentation
Pushwoosh empowers marketers to not only analyze the impact of their messaging but also run experiments within their campaigns using A/B/n testing.
Post-messaging insights
Similarly to how segmented messaging improves results, the analysis of post-messaging data by segment provides deeper insights, a feature made possible by Pushwoosh.
Take, for instance, a travel app that encountered unexpectedly low CTRs in its recent push notification campaign. The app's team might conduct a thorough analysis to determine whether the lack of enthusiasm about the offer was consistent among the targeted audience or specific to particular groups. These groups could include users planning trips only within their own region, individuals who book only work-related trips, or any other specific segments.
A/B/n testing
With Pushwoosh Customer Journey Builder, you have the power to assess the impact of various factors on your messaging effectiveness, including push notifications, additional channels, and the whole parts of user journeys. Simultaneously, you can experiment with these aspects to uncover the ideal setup for your messaging strategy:
Message content and timing;
Message content and delivery channel;
User segment, message content, and delivery channel;
User segment and triggered events, and more.
With Pushwoosh Customer Journey Builder, you can effortlessly review engagement metrics from these tests directly on the canvas, simplifying the process of evaluating how users interact with each variation:
Moreover, you can tap into comprehensive statistics, including campaign goal achievement and the statistical significance of your test results. The understanding of statistical significance enhances your confidence in the precision and dependability of your experiments
Pushwoosh: advanced features with a user-friendly approach
Pushwoosh provides powerful tools that are both robust and easy to master, with minimal impact on your team's workload. Its seamless integration and intuitive user interface make navigating Pushwoosh's suite of tools effortless. Marketers can harness the platform's full potential without the need for extensive technical expertise.
Are you eager to explore Pushwoosh's powerful yet user-friendly tools and effective communication strategies utilizing push notifications, in-app messages, emails, SMS, WhatsApp, and omnichannel messaging?
