The DeTECHtive: The Investigation of an Emerging, Unsaturated, and International Market

Case#4

Subject: An advantageous industry for aspiring entrepreneurs and programmers who want to forge a unique path 

Subject: Agricultural Software

Industry: Agtech (Agriculture + Technology); Biotechnology 

We all need food. 

Ladies and gentlemen of various skills and interests, I present to you a concise but incredible lesson. In this industry where big data meets agriculture, large agricultural companies and investors demonstrate an elevated interest in the backing and acquisition of start-ups. With farming today, technology has become ingrained and essential. Such tools range from soil and irrigation systems to motorized equipment, sensors on plants to weather tracking. The breadth this industry offers is breathtaking. Readers, this is an unsaturated market with a somewhat easier experience of obtaining capital from investing sources. This is big, this is global. 

And for all of you app and software developers, pay attention. I am introducing an eager market of consumers. Software companies so far have been met with significant demand with software that is able to help run business analytics, record information, and track fluctuations and trends in weather that could potentially affect the growth of crops. Farmers so far have been able to utilize apps that function in ways such as automating irrigation systems and tracing pests. While there are start-ups and companies who have developed in agtech, the market is by no means at capacity. I recommend conducting a further examination for any and all intrigued by this industry who may have a flurry of ideas already bounding to and fro within your mind. 

Now, I would like to address one more thing with this investigation. While I conducted a close investigation on the connection between software and agriculture, biotechnology is an industry where an incredible variety of technological advances has developed and emerged. This field has created an arena where incredible benefits to societies around the world are being produced, but it has also permitted the growth of start-ups and innovations that have proven hazardous with negative effects on the environment and society. For instance, there has been an intense debate over the environmental threats created by genetically modified crops and genetic engineering. Multiple studies concluded with how insect species are often impacted in a deleterious fashion, thus discombobulating an essential part of the ecosystem.  Similar to my case study last week, I challenge you aspiring entrepreneurs, tech enthusiasts, and eager programmers to not only strive to benefit from this largely untapped industry, but also to develop potential solutions that will work to correct the unfavorable effects this field has produced. 

As TechDay’s Chief DeTECHtive, I affirm that the investigation of this unique industry yields a fruitful opportunity for entrepreneurs and software programmers.

Just a bit of inside information: next week’s investigation will be extremely interesting…think international…think ACQUISITION…