Snaapiq's Unique Campaigns
Snaapiq is a platform that curates themed content and creative self-expression. Our mobile app ignites consumer creativity through daily photo challenges, which focus on pop culture, social trends, and events, such as “#FashionFriday,” “#PetSelfie,” or “How do you experience music?” Challenges can have intrinsic or extrinsic rewards tied to them and last anywhere from a few hours to a few weeks. Snaapiq uses elements of gamification and native engagement to drive interaction, and we integrate with social media for organic growth.
In addition, we partner with brands, influencers, and charities to run sponsored campaigns that generate rich, unique micro-content. Snaapiq partners gain access to our web dashboard which allows for campaign management, data insights and analytics, live social streaming, and rewards distribution.
One example of a successful and engaging recent campaign we ran was with WTRMLN WTR, a deliciously refreshing watermelon beverage. July is National Watermelon Month and we partnered with WTRMLN WTR to run a fun campaign within our Snaapiq community and on social media. WTRMLN WTR was very interested in curating rich pieces of content that showcased how consumers could be creative with Watermelon.
Together, our “Watermelon Creativity” campaign allowed users to submit content through our Snaapiq app and share their submissions outward to Facebook, Twitter, and Instagram. During the 10-day campaign, over 100 photos were submitted to the challenge and dozens were shared to social media, with WTRMLN WTR’s social handle and unique hashtag tied in. The campaign generated amazing content for the brand, all entrants received branded push notifications and email digests, and overall campaign reach was nearly 200,000.
This campaign is one example of dozens run through the Snaapiq platform. By partnering with Snaapiq, we provide brands native engagement and exposure, along with access to our community of content creators. These campaigns simultaneously provide numerous benefits for our brand partners, and they help grow our Snaapiq consumer base and engagement.
Special thanks to Jacob Perler, founder of Snaapiq