Promoting And Outfitting Your Booth (Video)

We totally understand that setting up your booth can be a bit challenging if you've never done a trade show before.  For large industry trade shows brands will spend 100's of thousands of dollars on souping out their booth.  But for startups its obviously a different story, we have far less budget!  That doesn't mean all startups at our shows can't look the part and have a very professional looking booth space.

 For startups of any size, we typically propose they make the "Minimum Investment" in at least these three promotional items for our shows:
 

1- A Table Cover (not an extra sheet you have laying around!).  You can also brand these with custom logos for a lot less than you expect and it leaves a great impression.

2- A Retractable Banner Display.  Spend the extra bucks and go a bit taller here- it's worth it!

3- Swag- anything with your brand on it that visitors can take home with them.  Tee-Shirts, Toys, Pens, Etc. 

The good news is these items you can use again and again, and even around the office!  Also, be sure to have laptops and large screens to demo, and TONS of business cards.

For more ideas for to do with your booth, check out this video we produced with our friends at DreamItReel about how to attract people to you at your booth.