Experience the "Grape-to-Glass Revolution" with Club W
Wine goes with just about anything – an assorted cheese spread, a succulous cut of steak, or simply a good night in front of a Netflix original. The versatility of wine has captured the palates of wine enthusiasts everywhere, including the founders of the tech-driven wine club, Club W. This innovative wine club seeks to provide members with the experience of the “grape-to-glass revolution” and in doing so, Club W educates new and experienced wine drinkers about the plethora of wine varieties. With the majority of their members representing the millennial generation, Club W’s homepage paints the essence of their club through a video of friends gathered together sharing food, enjoying good wine and basking in a celebratory occasion. Who wouldn’t want to join this wine club?!
“Club W started as a very tech-enabled company, and we have stayed true to that,” says Club W wine director, Katie Delaney She continues, “We saw an opportunity for wine drinkers to have a great experience discovering and learning about wine as well as drinking it, and created a platform to do so that’s fun and approachable, but is also convenient - let the wine come to you!”
Through Club W’s online social presence, they have established a large following of a new generation of wine drinkers. Fueled by great wines and a delightful experience, Club W has created an inviting environment for twentysomethings who are intrigued by more than just beer and cocktails. Katie says, “By keeping content casual and approachable to all knowledge levels and types of members, and providing exceptional customer service, we’ve created an environment that I think people are drawn to and want to be a part of.” The Club W experience has decreased the intimidation factor of wine among the younger generation, making wine less pretentious and more accessible. Katie remarks, “I do believe that we’ve broadened the market for wine within this generation by allowing people to be less afraid and more excited about it.”
In remaining committed to their tech roots, Club W creates an easily accessible method for members to manage their experience through the Club’s apps. Whether a member wants to add a bottle to their package, skip a shipment week, or scan the barcode of a bottle to learn more about their wine, it can be achieved conveniently on the go with their phone. Uniquely, scanning the barcode of your Club W bottle will grant you access to their Tastemakers videos, which feature sommeliers and restaurateurs.
As they enter their third harvest season, Katie enthusiastically explains one of the main reasons why Club W is an exceptional club for wine-drinkers and beginners. “Club W is a revolutionary wine club powered by WINC, a direct distribution wine company, and we’re about to jump into our third harvest season. We’ll be making wine this year from 40 grape varieties grown in regions across California.” WINC is Club W’s own winery where they produce and oversee the entire process from grape to delivery at your front door – truly a distinctive experience provided to their members.
As noted on their website, Club W does not support “expensive brand marketing campaigns.” They are a simplistic medium to receive great wine from around the world, and a guide to expanding members’ knowledge about what they are drinking. From their sustainability practices to their app features to their low prices, Club W is a new way to purchase wine online and experience what your palate has been missing – try it today. www.clubw.com/techdayhq
Cheers!