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Nikki rubin headshot

Building Your Startup's Customer Engagement Strategy

On Demand

Nikki Rubin
Ecosystem Developer at Twilio Startups

Nikki is a former entrepreneur and investor committed to helping startups grow and scale. Previously, she founded travel itinerary planning platform Bon Voyaging (acquired by Passported), advised at New York Venture Partners, and launched Creative Destruction Lab NYC and Endless Frontier Labs at Stern School of Business. She is passionate about helping founders, especially with fundraising, building product roadmaps, and forging strategic partnerships.

Course Description:

In this session, learn about top recommendations and best practices for communicating with customers on channels like email and SMS. Create a customer journey with recommendations based on Twilio and Twilio SendGrid research to reach customers on the right channel at the right time. Watch a demo on how to build an SMS autoresponder in just a few minutes to launch your engagement strategy today.

Attendees will leave this session with a better understanding of how to:


  • Communicate with customers on channels like email and SMS.

  • Create an impactful customer journey to grow your business.

  • Build an SMS autoresponder.