What The Proliferation of Corporate Innovation Units Means for the Next Generation of Entrepreneurs
Leigh Radford, is the Vice President of P&G Ventures – the in-house startup studio of Procter & Gamble. Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care, Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status). Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.
Traditional venture capital is no longer a one-size-fits all solution for entrepreneurs, as the boom of eCommerce and direct-to-consumer business models have changed the needs of many of today’s startups. Some startups may have the capital, but lack capabilities like regulation expertise, consumer insights, and the ability to build a secure and reliable supply chain. Others may have these essential operational pillars, but need a trusted partner to help them build their brand and scale their business from $100,000 to $1B. In this session, Vice President and General Manager of Procter & Gamble Ventures, Leigh Radford, will dive into the new types of partnerships between startups and corporate innovation units, and how this could usher in a new era of creativity and growth for all.
- Evaluate your key needs as an entrepreneur (capital, supply chain, regulatory, brand building, etc.)
- Maximize the value of your existing corporate partnerships
- Effectively vet and partner with a corporate innovation unit, such as P&G Ventures, and understand the long term value a startup/corporate partnership could create