How To Craft a Compelling Story
Karam Singh Sethi is Co-Founder and Chief Executive Officer of Terra Digital, a video creation platform for mission-driven creatives. He is an award-winning writer and creative director. His work focuses on documentary-style cross-platform digital storytelling for video, photography, motion, and copy. Prior to launching Terra, he led creative marketing campaigns for IBM Originals, IBM’s first in-house creative agency.
It's no secret that content marketing works, but how to create content is still unclear for those in marketing. I'd like to give a brief presentation on how to tell a clear, straightforward, and compelling story to win over new clients and customers.
- Be process-driven and create clear content.
- Be authentic and win over new clients and customers.
- Be simple and tell a clear & compelling story.