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Karam sethi headshot 2019

How To Craft a Compelling Story

On Demand

Karam Sethi
CEO & Co-Founder at Terra

Karam Singh Sethi is Co-Founder and Chief Executive Officer of Terra Digital, a video creation platform for mission-driven creatives. He is an award-winning writer and creative director. His work focuses on documentary-style cross-platform digital storytelling for video, photography, motion, and copy. Prior to launching Terra, he led creative marketing campaigns for IBM Originals, IBM’s first in-house creative agency.

Course Description:

It's no secret that content marketing works, but how to create content is still unclear for those in marketing. I'd like to give a brief presentation on how to tell a clear, straightforward, and compelling story to win over new clients and customers.

Attendees will leave this session with a better understanding of how to:


  • Be process-driven and create clear content.

  • Be authentic and win over new clients and customers.

  • Be simple and tell a clear & compelling story.