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Born or Made: How to Level Up Your Entrepreneurial Skill Set

Jeremy Kagan
Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School

Jeremy Kagan is the Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School, where he oversees the entrepreneurial curriculum, student programs, the Lang venture capital fund, and the Columbia Startup Lab. He is also a Professor and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press. Kagan previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns

Course Description:

Thinking about starting a company, or even just joining a new venture? Regardless of how long you've been in the workforce, there are steps you can take right now can to prepare yourself for the experience. While some people seem like 'born entrepreneurs', for the rest of us, there are a number of ways to get better at the skillsets and mindsets of entrepreneurship. We'll explore the pros and cons of various strategies from jumping right in, to learning online, to university based programs to other resources that are designed to help develop entrepreneurs. Whether you're a do it yourself bootstrapper or someone looking for a formal degree, we'll review the options and the path forward!

Attendees will leave this session with a better understanding of how to:


  • Develop entrepreneurial strategies

  • Make the best of existing resources to facilitate the development of entrepreneurship

  • Plan for professional skills growth