How Managing Customer Experience Can Guide a Journey of Disruption
Jackson Jeyanayagam serves as the Chief Marketing Officer for Boxed. Previously, Mr. Jeyanayagam was the head of digital marketing for Chipotle where he was responsible for leading all digital initiatives including mobile, content, social media, CRM, analytics and digital direct response. Before that he was SVP, Digital Strategy at Taylor where he built and led the digital marketing practice group, supporting Fortune 500 brands such as Diageo, P&G, Nestle, Nike, Starwood, 3M and Capital One. Jackson began his career in the Pacific Northwest with Waggener Edstrom where he supported iconic tech brands such as Microsoft, HTC and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for tech start-up, Dynamic Signal. Jackson graduated from the University of Oregon with departmental honors in Sociology and a minor in Communications.
How are disruptions born? Chipotle changed the way many people think about fast food. Boxed is trying to change the way consumers – especially younger ones – think about “club” shopping. Mr. Jackson will discuss how both brands approached market disruption; the pitfalls/challenges they faced; and how they use marketing and consumer experience initiatives to maintain relevance with an often fickle and savvy consumer base.
Determine what foundational elements are disruptive creative/marketing
Learn why an organization’s people are its best asset
Find the difference between what it means to be values driven and driven by a value