How Marketing Must Evolve Post-COVID-19
Named to Forbes 30 Under 30, Erik Huberman is a brand marketing expert, serial entrepreneur, and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Erik is also co-founder of Hawke Ventures, an early-stage venture capital fund that focuses on consumer e-commerce companies and technology. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media is a fully remote agency whose clients include Red Bull, Verizon, and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com‚Äôs sales to $1 million in four months. Erik is an Inc. Top 25 Marketing Influencer, an Entrepreneur Top 50 Entrepreneurs to Watch, and recently joined XPRIZE as a key marketing advisor.
COVID-19 has impacted nearly every aspect of business‚ from supply chain fulfillment to marketing and advertising. The world is in the midst of a rapid shift changing the way businesses connect with others. Erik can discuss how brands and marketers can pivot to a data-driven action plan to weather the storm and grow new channels out of necessity. He will share steps to create a digital-first model driving alternate customers to your brand, and strategies to stay competitive in this period of uncertainty.
- Understand how to adapt your business to engage the target and alternative audiences while in the midst of a rapid industry shift.
- Learn how to leverage online platforms to identify what your customers are looking for and how you can be a resource to them.
- Increase customer loyalty and retention to distance yourself away from your competitors.