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Unnamed 6

How to Run a Fundraising Process

Kerry Kellogg
Founding Partner at 3L Capital

Kerry is a Partner and founding team member of 3L Capital, a $250 million expansion equity firm with offices in New York and LA formed in 2017. Prior to 3L Kerry was a founding team member and Director at RSE Ventures, a diversified platform building and investing in companies across sports, media, lifestyle and technology. During his tenure at RSE, the company grew from two founders in a back room to making over 100 investments across a variety of stages; incubating 8 businesses; and building a team of 18 professionals. During his time Kerry sourced and led investments into Omaze, Lola, Niche, Banza, Student Sports and Drone Racing League. In addition, he played a key role in the investments in VaynerMedia and Derris & Company as well as helping to create the International Champions Cup, a global soccer tournament featuring the world’s most popular soccer clubs. Kerry earned an MBA from Wharton and his undergraduate degree from Washington and Lee University. Outside of work he is an avid water polo player, a mediocre crossworder and a connoisseur of everything edible. Additionally, he sits on the Advisory Board of Venture for America, a fellowship program connecting recent college graduates with startup jobs. Kerry, his wife and daughter live in Manhattan; he is originally from Sacramento, CA.

Course Description:

Learn from one of the most active seed investors in NYC some common mistakes that startups often make when fundraising, as well as the best practices that can lead to faster closes and larger rounds. We will also cover what gets a VC to take your meeting out of the 1000's of pitches they receive every year. Stand out, get yeses and avoid the pitfalls, because fundraising is hard enough and very few startups see it through successfully.

Attendees will leave this session with a better understanding of how to:

Organize and schedule your fundraise for optimum results.
Walk away from meetings with definite yes/no answers, not investors just hanging around the rim.
Ask for what you need versus what you think is possible.