Loading...

Brian's portrait

How Startups can Become Unicorns and Adapt to Change from a Consumer-Centric Perspective

On Demand

Brian Mac Mahon
Founder & Owner at Expert Dojo

Brian Mac Mahon is a serial entrepreneur as well as the most active and aggressive startup investor in Southern California who has owned companies in over 35 countries. He is also the owner of Expert DOJO, the largest International early-stage startup accelerator in Santa Monica. He specializes in helping entrepreneurs to become more successful in their businesses by using all the tools available to him as the owner of the largest peer to peer peak performance academy in the world.


Brian is committed to investing in founders from all backgrounds and industries based on the merit of the execution of their value proposition only. In 2018 & 2019, he brought 400 companies through his startup accelerator program and made a total of 42 investments. During the Covid-19 crisis and after, he intends to make more startup investments and help entrepreneurs from all over the world push forward and succeed.

Course Description:

Covid-19 is the last thing everyone has ever imagined happening at the beginning of a new decade and it is an unprecedented crisis for all of us. It literally decimated strong and old players in the business arena, let alone young and small startups. Regardless of Covid-19, all startups know that the world of business and entrepreneurship is more like a battlefield where everybody tries to survive and hopefully thrive. During the current crisis, I have seen many startups fail but also many succeed. The only difference between the two types is that those that succeed have adapted quickly to the sudden change.


My mission is to help entrepreneurs by sharing with them my decades-long experience in the startup space. I advise them about how they can adapt to changes quickly, keep a cash flow, be resilient, and scale in the darkest of times. I have worked with hundreds of startups from all over the world and in all industries. As the most active investor in Southern California, I want to help more and more startups achieve their goals and build successful companies under any circumstances.

Attendees will leave this session with a better understanding of how to:


  • Understand the mindset of an active investor in the US.

  • Learn how to adapt and change business models to fit consumers’ needs at a given crisis.

  • Learn how to create a big vision for their startup, execute it, and never lose sight of it throughout their entrepreneurial journey.