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The Startup Stack: Building Customer Engagement for Scale

2:15 pm - 3:00 pm

Nikki Rubin
Ecosystem Developer at Twilio Startups

Nikki is an Ecosystem Developer for Twilio Startups based in NYC. Previously, she founded travel itinerary platform Bon Voyaging (acquired by Passported) and advised at New York Venture Partners, a seed-stage venture capital firm. She helped launch Creative Destruction Lab - NYC and Endless Frontier Labs, an entrepreneurship program at NYU Stern School of Business. She holds a BA from Washington University in St. Louis and an MA/MBA from NYU.

Course Description:

In this workshop, Nikki will discuss how startups can benefit from the mindset of building for scale on Day 1. She’ll share the best practices for launching an effective communications strategy and explain how to incorporate personalization, leading to a more constructive and positive experience. Takeaways include insights into communications channel use cases as well as setting a foundation to formulate your own experiments in order to optimize your communications strategy.

Attendees will leave this session with a better understanding of how to:


  • Think about building for scale on day one

  • Personalize information for a positive communications experience

  • Experiment with and build a compelling communications strategy