Building your Brand with Design Thinking
10:00 am - 10:45 am
Nelly leads the Strategy arm of The Digital Pumpkin, the Innovation Studio at Mindtree; where she focuses on facilitating the space, skills, and tools to help companies transform in this digital age. Nelly’s passion for innovation has driven her to become a Design Thinking Coach, solving problems at the intersection of Business, Design, and Technology.
What is the role of Branding in this new digital era? Is User Experience the new Brand? Nelly will be exploring what it means to build a brand in a world with an ever-growing number of channels and technologies, by using design thinking as our mindset.
Define the concepts of brand, user experience, and design thinking
Apply design thinking artifacts to accelerate innovation and create experiences that truly answer your users’ needs
Utilize technology as a tool and not a driver for innovation