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IP 101 for Start-Ups – How To Protect Your Secret Sauce And Keep Your Edge!

1:15 pm - 2:00 pm

Mitch Hadley & Zach Hong
Associates at Knobbe Martens

Mitch and Zach are attorneys in Knobbe Martens’ New York Office. Mitch helps clients of all sizes develop intellectual property strategies to protect and grow their businesses. He has worked extensively with clients in the consumer products, robotics, medical devices, software, and fashion industries to develop strategic and strong patent portfolios.

Zach focuses on intellectual property portfolio development for clients of varying sizes and advises them on strategies for U.S. and foreign patent and trademark procurement, strategic intellectual property transactions, due diligence, and licensing in the medical device, health IT, software, entertainment, and fashion industries, among others.

Course Description:

Laying a strong intellectual property protection foundation for your start-up is not as complicated or expensive as you may think, but it is critical to start early. A little IP intelligence upfront can save you a lot of time and money in the long run. Come learn about the IP issues facing startups, as well as how to plan ahead to protect your growing business and intellectual property.

Attendees will leave this session with a better understanding of how to:


  • Maximize IP protection while minimizing costs during the start-up phase

  • Build an IP portfolio that will be attractive to investors

  • Protect and strengthen your brand through IP