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Customer Driven Development: The Learn-Build-Learn Cycle

9:00 am - 9:45 am

Mike Apted
Specialist Solutions Architect at AWS

Mike has founded, scaled and grown companies in the tech, sports, and the media and entertainment spaces. He currently enjoys working on the Startup Team at Amazon Web Services, which focuses on helping startups live their best cloud life.

Course Description:

More startups fail from a lack of customers than from a failure of product development. So why have we had so many methodologies for addressing developing software, going back at least to the sixties, and yet so few for finding people who will pay to use it? This session discusses processes for discovering and validating your customers, market, and solution. It draws from the works of leaders like Steve Blank and Eric Ries, the culture and processes of Amazon itself, and the presenter's personal experience. Areas of focus include customer discovery, interviews, validation, understanding markets, and tactical approaches and tools.

Attendees will leave this session with a better understanding of how to:

  • Approach customer discovery

  • Utilize tactics and tools to conduct customer interviews and interactions

  • Understand your customer market