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The Founder’s Guide to Marketing

2:15 am - 3:00 am

Max Bidna
Co-Founder & CEO at Hell's Creative

Max Bidna is the Co-Founder & CEO of Hell's Creative, a growth advertising agency based in Hell's Kitchen, NYC. While working in private equity & venture capital after college, Max saw firsthand the need start-ups have for sustainable revenue growth. Since he Co-Founded Hell's Creative three years ago, the agency has worked with over 90 companies worldwide, leading dozens of companies to multi-million dollars in revenue growth. Max is a trusted advisor, marketing brain, and angel investor to start-ups around the globe.

Course Description:

Marketing for your business can be complicated and confusing if you don’t know what you are doing. In this session, Max will walk through the necessary steps of successful marketing, who to hire at each stage of your startup, what questions to ask them, how much you should be spending, and how to set or track the right Key Performance Indicator (KPI) for your business.

Attendees will leave this session with a better understanding of how to:


  • Pick & track the right KPIs can make or break your marketing strategy

  • Plan a marketing budget that should be at least 10% of your company’s monthly expenses

  • Hire an agency or freelancer