How to Drive Growth and Set Yourself Up For Financial Success
11:00 am - 11:45 am
Marcus has more than 20 years of experience working with large, medium and small companies in the areas of financial accounting and auditing, process and internal controls consulting, and management advisory services. His career began at PricewaterhouseCoopers, where he spent time in financial audit and risk advisory practices. He was a co-founding partner of Calvetti, Ferguson & Wagner, an accounting firm and is currently the CEO of AcctTwo Shared Services, LLC, a business process outsourcing firm for middle-market companies.
To go from start-up to scale-up to enterprise requires more than a great product with great marketing, sales, and customer support. In this session, Marcus will facilitate a discussion about accounting and financial planning, an area of business that is often an afterthought, and yet can be either an impediment to, or an enabler of growth. Based on experience and observations made through work with over 1,000 organizations, Marcus will highlight what it takes to drive growth and raise capital. He’ll present a digestible checklist of what founders should focus on at every turning point to set themselves up for success.
- Develop a playbook to tackle financial challenges with minimal effort
- Strengthen the accounting infrastructure, which is critical to scaling
- Grasp that accounting is an investment, not an expense