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Lobello 1

PR Hustle for Startups

1:15 pm - 2:00 pm

Joe LoBello
Founder & CEO at LoBello Communications

Joe is a strategic communications executive with more than two decades of experience advising startups, small businesses and CEOs on their public relations and marketing strategies. He's the founder of LoBello Communications and specializes in working with NYC based entrepreneurs, helping them tell their stories and drive brand awareness.

Course Description:

Join Joe as he shares how founders can use the successful techniques of large businesses to develop a winning PR and marketing program. He will give tips for creating your company story, how to become a thought leader, and why every founder should produce content to engage with their customers and partners. He'll also share cost-effective "big ideas" that any founder can adopt to generate more startup “buzz.”

Attendees will leave this session with a better understanding of how to:

Tell your startup’s story
Become a thought leader in their business
Create impactful key content