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Digital Marketing: A Growth Hacker's Hands-On Approach

11:00 am - 11:45 am

Jeremy Kagan
Professor of Digital Marketing at Columbia Business School

Jeremy Kagan is a Professor of Digital Marketing at Columbia Business School and the author of "Digital Marketing: Strategy & Tactics” the leading textbook on the subject. He's also the former head of the Eugene Lang Entrepreneurship Center at Columbia Business School, and an active mentor and corporate trainer. Kagan founded several startups, most recently Pricing Engine, a marketing technology company that was part of the Entrepreneur's Roundtable Accelerator.

Course Description:

Digital Marketing is the key to launching any new business or brand. Join us for a session on the basics, featuring several hands-on growth hacking exercises that will help you to build your first customer acquisition budget, use free tools for text mining, and create a content marketing plan for your startup. Whether outbound, inbound or engagement strategies, you'll know where to start.

Attendees will leave this session with a better understanding of how to:

  • Identify the three types of marketing

  • Target your customers... and why sometimes you don't

  • Learn growth hacks for building a budget, competitive research, and finding influencers