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Digital Marketing: A Growth Hacker's Hands-On Approach

Jeremy Kagan
Professor of Digital Marketing at Columbia Business School

Jeremy Kagan is a growth and innovation consultant, and strategic advisor to startups and digital media companies. He is the former Managing Director of the Eugene Lang Entrepreneurship Center at Columbia Business School, where he managed curricular and co-curricular offerings, the Lang Fund for early-stage investment, the Columbia Startup Lab, and launched the Columbia Alumni Virtual Accelerator. He is Professor of Digital Marketing at Columbia Business School, and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. Kagan also teaches the Digital Marketing Intensive in the Cornell Tech MBA program, and Foundations of Entrepreneurship at New York University’s Stern School of Business. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press, and is now in its second edition, with international editions now available as well. His new book “Designing the Successful Corporate Accelerator” was released by Wiley in 2021. Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize, and expand their search and social advertising campaigns.

Jeremy has been a speaker and corporate trainer in the digital media industry. His clients include companies in content, services, and e-commerce, as well as traditional advertising agencies needing digital media expertise. Jeremy previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Jeremy headed research and innovation out of the New York office.

Course Description:

Join entrepreneur and Professor Jeremy Kagan as he presents a crash course overview of how to think about digital growth - - and shares real world growth hacks that use free tools from Google and others to answer key founder questions: How to baseline Customer Acquisition Cost; How to come up with ideas for Content Marketing; and how to find influencers and target competitor's followers. Not for people with huge budgets and plenty of time - scrappy founders only please.