Startup Growth: Building Your Brand and Scaling Your Marketing Engine in Uncertain Times

2:15 pm - 3:00 pm

Emily Lin
Head of Partnerships at HubSpot

Emily Lin leads partnerships for HubSpot for Startups based in NYC. She is a financier turned startup enthusiast who has previously worked in public and private capital markets before venturing into the startup world. Before HubSpot for Startups, she was a VP of Business Development at Everest Ventures. Leveraging her background on venture investments and functional experience advising startups, she now leads HubSpot partnerships for Startups and mentors startups across stages and sectors on growth, go-to-market, and fundraising best practices.

Course Description:

Customers are the heartbeats of all businesses, and winning their hearts and transforming them into promoters is crucial for your venture's success. In this workshop, Emily explores tactics that will catapult your startup's growth by successfully crafting your messaging even in uncertain times and establishing a scalable marketing strategy from driving traffic, converting leads, nurturing your database, to automating your marketing engine.

Attendees will leave this session with a better understanding of how to:

  • Learn how to build a compelling brand narrative by creating an effective buyer persona

  • Convert and increase web traffic for less marketing spend with the right SEO strategy

  • Automate the entire process so you can run a lean team