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Pitch Deck Essentials for Startups & The Pitch Deck Teardown

11:00 am - 11:45 am

Denise Quashie
Startup Marketing Leader at AWS

Denise Quashie leads startup programming and partnerships for AWS’s global startup marketing team. In her role, she builds comprehensive resources designed to help founders at the earliest stages of their journey, whether they are at the idea, MVP, bootstrapped, side-hustle, pre-seed, or early seed-stage of business development. Resources are a mix of events, year-round founder engagement, digital content, and intensive hands-on workshops.

Prior to her role at AWS, she took a two-year sabbatical traveling across Europe after she had a successful exit following the acquisition of the pet tech startup she’s founded and ran for five years. Denise runs a startup founders meetup group and is an avid volunteer for dog-related programs and children in foster care.

Course Description:

AWS helps startups succeed from inception to IPO. One way we do this is by providing early-stage founders with the resources to get funded, and that starts with building a winning pitch deck. Can your pitch deck hold an investor’s attention long enough to articulate a compelling, interesting, and good investment story? Join us as we walk through what makes a good pitch deck, what’s critical to include, and what’s best left out. We'll take a tour of pages investors want to see, review data on pages they spend the most time on, and share examples that can help your deck graduate from bootstrapped to Seed and Series A. Plus, get an insider's view at how investors dissect pitch decks behind closed doors during our interactive pitch deck teardown session. This rarely-seen-process will pull back the curtains on how investors think about pitch decks and how they evaluate whether or not they’ll invest in your business.

Attendees will leave this session with a better understanding of how to:


  • Differentiate a winning pitch deck from those that fail to raise capital

  • Craft a pitch deck that holds an investor's attention

  • Gather new ideas and learn a better way to approach building a deck