Micro-Influencers are the New Social Currency
Jessica Jensen is Qualcomm’s Global Director of Marketing. She leads the global social media strategy, planning, and coaching for Qualcomm’s corporate channels and executive C-suite. In 2017, she launched Qualcomm’s first influencer marketing program, an effort she continues to lead. Prior to joining Qualcomm, she managed multi-million-dollar marketing budgets for Nestle, Adidas, and Microsoft. Her years of experience in driving business growth through digital integrated campaigns has helped her cultivate expertise across a broad range of digital and traditional channels including: social media, content, TV, print, web, PR, and experiential marketing.
From startups to Fortune 500 companies, micro-influencer marketing is proving its effectiveness as a way to increase brand awareness, engagement, and loyalty. This session will give insight into successful micro-influencer marketing strategies, whether you’re starting a program from scratch or looking to refine your current efforts.
- Use influencer marketing to your best advantage
- Build a relationship with an influencer
- Understand why the internet favors people and how to capitalize on it