Micro-Influencers are the New Social Currency

9:50 am - 10:05 am

Jessica Jensen
Global Director of Marketing at Qualcomm

Jessica Jensen is Qualcomm’s Global Director of Marketing. She leads the global social media strategy, planning, and coaching for Qualcomm’s corporate channels and executive C-suite. In 2017, she launched Qualcomm’s first influencer marketing program, an effort she continues to lead. Prior to joining Qualcomm, she managed multi-million-dollar marketing budgets for Nestle, Adidas, and Microsoft. Her years of experience in driving business growth through digital integrated campaigns has helped her cultivate expertise across a broad range of digital and traditional channels including: social media, content, TV, print, web, PR, and experiential marketing.

Course Description:

From startups to Fortune 500 companies, micro-influencer marketing is proving its effectiveness as a way to increase brand awareness, engagement, and loyalty. This session will give insight into successful micro-influencer marketing strategies, whether you’re starting a program from scratch or looking to refine your current efforts.

Attendees will leave this session with a better understanding of how to:

  • Use influencer marketing to your best advantage

  • Build a relationship with an influencer

  • Understand why the internet favors people and how to capitalize on it