The Lay of the Land – Growing Your Business in LA

12:20 pm - 12:35 pm

David Freitag
Global Advisory & Transaction Services at CBRE

David Freitag is a part of CBRE’s tech and media practice focused on workplace occupancy strategies for companies on a local and national level. CBRE, a Fortune 200 company, is at the forefront of commercial Real Estate tech innovation with tools spanning global labor analytics to location intelligence. With these tools and David’s background in programming and financial analytics, he produces reduced operating costs, talent growth and retention, and a vibrant company culture for his clients. The LA native holds a B.A. from the University of California, Los Angeles.

Course Description:

The most important conversation happening industry-wide revolves around talent: recruitment & retention. The digital age, coupled with evolving employee expectations, is fundamentally changing how and where we work, and how organizations plan for and utilize their office space. Learn how rapid expansion is happening across Los Angeles by both the TED (tech, entertainment & design) incumbents and new disruptors; this broader geography is helping define a more diverse employee base and textured company culture.

Attendees will leave this session with a better understanding of how to:

  • Score tech talent in LA

  • Define the trends that are currently moving the industry

  • Discover the impact of location on company culture