Lessons Learned During the Launch of a New Product
Tom Davies started his career working in strategic partnerships at a global NGO in San Francisco before joining a legal-tech company in Silicon Valley where he helped companies like Google, Airbnb, Fitbit and Snapchat run their legal teams. Mr. Davies joined TransferWise in 2017 to lead their marketing efforts in Australia and New Zealand. Tom has now taken on the role of product marketing manager for their new global debit card.
When TransferWise launched a series of new, borderless bank accounts and debit cards to layer on top of their global money transfer products, they faced a number of challenges. The strategies and tactics they developed to meet those challenges offer guidance to anyone tasked with the development and launch of a new product.
- How to change the internal mindset of your company and its culture regarding its product offerings
- How to plan for the evolutionary changes that come with a new product launch
- How to change the external mindset by educating customers about new product offerings