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The Importance of Understanding What Your Customers Need

12:00 pm - 12:15 pm

Devin Skolnick
Product Management at Intuit

Devin Skolnick is a Product Manager with Intuit’s QuickBooks. She started her career at Intuit’s headquarters in Mountain View, California where led a team of 65+ cross-functional members across the US, UK, Australia, New Zealand, and India to establish the first direct bank feed technologies for QuickBooks with top international financial institutions. Now, she lives in London to build a Making Tax Digital solution for QuickBooks customers and is the main point of contact with HMRC. Before joining Intuit, Ms. Skolnick studied Business at the University of Wisconsin. Devin also has two pending patents regarding personal finance.

Course Description:

Whether you own a small cupcake bakery, a construction company, or a multi-national accounting software programme. You need to understand what your customers want in order to stay in business. This talk will introduce you to a number of methodologies that can help you get a better understanding of what your customers really want.

Attendees will leave this session with a better understanding of how to:


  • How to put customers at the heart of the product development process

  • Best practices for understanding what customers truly need

  • How to use qualitative and quantitative customer-backed data together