Be Picky: How to Choose the Best Investors for Your Company
Christina Russ is a Principal and Head of the UK for Samsung NEXT Ventures. Based in London, her work is focused on early stage investments in software and services across mobile, consumer electronics, and display. She is also Co-Founder and Managing Director of Empire Angels, a fund and angel network of young professionals investing in seed stage companies with a focus on supporting young entrepreneurs. Ms. Russ is also a regular contributor for the Wall Street Journal on startups and small business, a mentor with StartupSesame, Project Entrepreneur, and Venture for America, and a member of VFA's Rise Committee focused on increasing diversity in entrepreneurship.
Who you take money from can make or break your company. Asking and analyzing the right questions upfront can save you enormous pain and frustration down the line. Come discover ways to prepare yourself so that you can look for the kinds of investors that can help your company now, and in the future.
- What questions to ask of potential investors.
- How to evaluate those answers.
- Why the type of investor (angel vs. fund vs. corporate) should affect your criteria.