We like to say that we are the “Perfect White Tee” for your home. Rather than fleeting trends, we design by the mantra “fewer, better things”. Timeless, considered designs, handcrafted from premium raw materials that will last you a lifetime. YUYU’s signature minimalistic aesthetic is a result of our Amsterdam roots, mixed with our love of New York and the Japanese wabi-sabi philosophy.
All of our products are produced in a socially and environmentally harmless way. Our production process is an integral part of our final product because we believe a gorgeous design piece isn’t worth a dime if it caused harm to our planet or people along the way.
We pride ourselves in saying we’ve built an extensive production network around the world, without middlemen. We work together one-on-one with our crafts(wo)men and share a hands-on approach that’s mutually beneficial. By skipping the traditional middleman and retail mark-ups, we can assure honest prices.